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Work Background
TopMarketerDirector of Marketing
Jan. 2021TopMarketer is a collective of vetted senior marketing talent, available from fractional to full time and deployed in 2-7 days. Our marketers have deep expertise in specific verticals, disciplines, and channels, so you get top talent right-sized to fit your needs—and embedded to work as part of your team.
OptimityHead Of Marketing
Mar. 2020 - Mar. 2021Toronto, Ontario, Canada · RemoteRan content strategy, acquisition, engagement and CRM for a health and wellness app serving the insurtech industry.
- Increased signups for one insurance company client by 30% in 4 months
- Increased signups for another insurance company client by 28% in 6 months.
- Grew newsletter subscribers by 38% in 6 months.
VectorVice President, Marketing
Nov. 2018 - Oct. 2019San Francisco Bay AreaAs VP of Marketing, was responsible for:
- acquisition
- email outreach, email automation
- content strategy
- blog and website content
- organic and paid search and social
- sales enablement
TRED (acquired by Cox Automotive)Head Of Marketing, Head of Content
Dec. 2017 - Nov. 2018RemoteAs head of marketing and head of content, was responsible for:
- acquisition
- content strategy
- blog and managing writers
- organic and paid search and social
- CRM
- UX content/user flow
- ambassador program.
Co-Pilot MediaPrincipal
Oct. 2016 - Mar. 2021San Francisco Bay Area · RemoteWorked with B2B and B2C clients in SaaS, healthcare, and automotive to develop and execute strategies to reach, engage, and retain their prime customers. Areas of expertise are content marketing, acquisition, CRM.
Restless BanditHead Of Marketing (first marketing hire)
Apr. 2016 - Dec. 2017San Francisco Bay Area · On-siteAs first marketing hire, was responsible for developing and executing on:
- brand and content strategy
- website content and design
- email campaigns
- paid and organic search and social. - sales enablement
- outbound sales call scripting and outreach campaigns/retargeting/followup
ZenefitsManaging editor, growth marketing/CRM
Aug. 2015 - Apr. 2016San Francisco, CA · On-siteWas responsible for:
- blog content: developed editorial content calendar and managed writers
- growth experiments
- email outreach campaigns/landing pages
eBay IncContent Manager
Mar. 2013 - Aug. 2015As part of content team, was responsible for:
- policy pages (including privacy and listing policies
- converting policy content to plain language
- user experience and testing
- content support for launch of eBay3.0
Intuitive SurgicalMarketing Communications Manager
Mar. 2008 - Mar. 2013On-siteResponsible for:
- Healthcare-provider-focused marketing materials
- Patient-facing marketing materials
- Product launch strategies and materials
- Clinical procedure guides
- Product marketing materials and content—including da Vinci Si launch
HCA/Good Samaritan HospitalDirector of Physician Outreach (sales)
Jun. 2006 - Mar. 2008
Con-CiseArea Manager (sales)
Jun. 2001 - Apr. 2006
Electron EconomySales Coordinator
Jan. 2000 - Dec. 2001
Silicon Valley manufacturing groupDirector, Communications
Jan. 1998 - Dec. 2000
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