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Work Background
Zeta GlobalDirector of Partner Marketing
Jul. 2024Charleston, South Carolina Metropolitan AreaAs the Director of Partner Marketing, I’ve had the opportunity to build our partner marketing program from the ground up, helping to create a collaborative ecosystem that drives joint success for both our organization and our strategic partners. This role has allowed me to bridge cross-functional teams—working closely with sales, product, and marketing—to deliver integrated campaigns, co-branded initiatives, and go-to-market strategies that generate measurable results. Key accomplishments include: Developing and executing a scalable partner marketing framework that aligns with business objectives and partner needs. Creating enablement resources and content to empower partners with the tools and insights needed to drive pipeline and close deals. Leading co-marketing initiatives, including webinars, events, and thought leadership campaigns, to amplify brand visibility and engagement. Establishing key performance metrics and regularly optimizing partner programs to ensure continuous improvement and success. Building strong, trust-based relationships with technology and agency partners, fostering long-term collaboration and innovation. This role has not only strengthened my expertise in partner marketing but has also deepened my passion for relationship-building, cross-functional collaboration, and driving value through strategic alliances.
AirshipHead of Global Customer Marketing
Jan. 2023 - Jun. 2024Charleston, South Carolina, United StatesDynamic and results-oriented Head of Customer Marketing with a proven track record of driving growth and enhancing customer engagement. With over 10 years of experience in developing and executing strategic marketing initiatives, I specialize in building lasting customer relationships, increasing lifetime value, and turning customers into brand advocates. My expertise encompasses data-driven segmentation, personalized marketing campaigns, and customer journey mapping, ensuring a seamless and impactful customer experience. At the heart of my approach is a deep understanding of customer needs and behaviors, combined with innovative marketing strategies that deliver measurable results. I'm passionate about leveraging analytics to drive insights and optimize marketing efforts, ensuring alignment with business objectives and ROI. Specialties Include: Customer Retention and Loyalty Programs
Data-Driven Marketing Strategy and Analytics
Cross-functional team Leadership and Collaboration
Personalized and Omnichannel Marketing Campaigns
Voice of Customer (VoC) Initiatives and Feedback Analysis
Customer Segmentation and Lifecycle Marketing
B2B and B2C Marketing Strategies
AirshipSr. Product Marketing Manager
Feb. 2021 - Jun. 2023Portland, Oregon, United StatesAs a Senior Product Marketing Manager, I led the go-to-market strategy for a suite of mobile engagement products, including SMS, mobile wallet, push notifications, in-app messaging, and RCS. This role allowed me to bridge product innovation with market needs, ensuring successful launches, increased adoption, and revenue growth. Key responsibilities and accomplishments include: Product Launch & GTM Strategy: Developed and executed comprehensive go-to-market strategies for mobile products, from ideation to launch, ensuring alignment across product, sales, and marketing teams. Market Research & Competitive Intelligence: Conducted in-depth market analysis and competitive benchmarking to identify opportunities, differentiate offerings, and inform product positioning. Sales Enablement: Created sales collateral, playbooks, and training materials, empowering sales teams to effectively position mobile products and close deals. Content Creation: Produced thought leadership content, including white papers, case studies, blog posts, and product videos to drive awareness and educate the market. Product Demonstrations & Public Speaking: Delivered compelling product demonstrations for prospects, customers, and industry events, while also representing the company at conferences and webinars. This role strengthened my ability to translate complex technology into clear value propositions, collaborate cross-functionally, and drive product success through strategic marketing initiatives.
AirshipSr Strategic Account Manager
Jul. 2017 - Feb. 2021Portland, OregonAirship is changing the way companies build brand loyalty and customer engagement. Airship's approach to building exceptional relationships and providing utility through mobile and web is trusted by 40+ fortune 500 brands. I help companies build a strategy to drive more personalized engagement by equipping them with the best technology to intelligently target and gain insights on how consumers interact with their brand. - Manage key relationships with current account base, acting at the main point-of contact to ensure that customers have the optimal set of tools and technologies in place to efficiently build an impactful engagement strategy for their brand. - Work cross-functionally with sales, implementation engineers, and support engineers to monitor customer engagement success from account inception to retirement. - Build strategic insights for customer's to increase ROI by capturing brand engagement and leveraging predictive models.
YP, The Real Yellow Pages®Field Service Manager
Mar. 2015 - Jul. 2017· Oversaw order operations for a team of 30, assisting in query resolution and revenue impacting escalations to reach region annual objectives. · Directly managed strategic accounts and projects for high impact & high revenue clients worth $11.6 million dollars in annual revenue with proactive communication and consultative client services including monitoring ad performance to maximize yield, as well as technical troubleshooting and billing support for client marketing campaign. · Coordinated cross-departmental teams, aligning sales, accounting, legal, and product fulfillment teams to increase overall account performance and client success by being the internal advocate for clients and ensuring timelines and contracts were adhered to. · Responsible for architecting and implementing the onboarding and best practice guides for new employees including process documentation, training plan and training schedules.
YP, The Real Yellow Pages®Digital Media Strategist
Jan. 2014 - Mar. 2015· Built competitive digital marketing campaigns used to drive client revenue and optimize digital search results. · Developed email templates and prospecting tools used to build pipeline and generate revenue. · Oversaw the design, successful completion and implementation of client ad campaigns as well as review reporting analyze results in order to show ROI. · Developed highly interpersonal relationships with clients aiding to growth of business and partnerships.
KeyBankSmall Business Development
Aug. 2013 - Jan. 2014· Oversaw branch operations and employee scheduling to ensure team of 7 was compliant with Bureau of Oregon Labor and Industry laws. · Responsible for client development, retention and growth for a suite of financial products within my defined territory including meeting and exceeding annual sales goal of $1million+. · Crafted and presented weekly forecasts and projections during daily internal meetings to branch management as well as reviewed team objectives with other team members. · Developed and implemented client-networking events for business partners and business clients to increase brand awareness in my area including venue selection and vendor sourcing.
· Coordinated with corporate training team to develope a process for on-boarding new hires and provide in branch continuation training support for all employees.
Hub InnovationsAccount Manager
Aug. 2011 - Oct. 2012Wilsonville, Oregon· Managed vendor relationships by coordinating client needs with internal teams; aligning product design, production teams, fulfillment, and management while maintaining internal supply budgets. · Assisted the logistics team in developing a strategic plan for minimizing shipping cost on bulk client orders by preparing cost reporting for data analysis and assisting in creations of new process documentation. · Prepared quarterly revenue reports used to track company profit and loss for Executive Team.
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