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Work Background
ReforgeAI & Leadership Expert
Mar. 2024
Safe SpaceFounder
Aug. 2023New York, United StatesWe're building adaptive learning pathways for founders to build emotional elasticity to thrive. 10,000 learners & thriving! Rooted in the MIT-developed Safe Space Method™, Safe Space equips leaders with emotional elasticity to navigate each pivotal phase of their company's progression. Request early access: www.safespace.tools/earlyaccess
IntroBook 1:1 Video Sessions
May. 20231:1 Video Consultation. Book a 1:1 live video consultation & get personalized advice: https://intro.co/andravaduva About Me Founder at Safe Space™, Venture Builder and Startup Culture Expert. MIT Degree in Designing High-Impact Solutions. Forbes 30Under30 '20. As seen in Forbes, Create & Cultivate, Culture Amp. Notables: - Grew Cocoon (as a 3rd employee) from 0-50K users in 6 months through community building and value-add content.
- Bootstrapped from 0-$1M in 12 months, pivoted from B2C to B2B, and sold the company in Y2.
- Culture Expert and Educational Content Creator for Canon, Cornell University, Wallgreens Leadership, and their Teams. As seen on LinkedIn Learning and CornerstoneOnDemand.
- Coached 150+ Female Founders in 2022; 5% raised their first investment check or got accepted at top-tier accelerators like TechStars.
- Won IBM AI Innovation Competition 2021 (Built Conversational AI prototypes w/ GPT-3)
- Women in AI New York Accelerate Program Graduate 2021 Things I can advise on: - female founder struggles & finding your voice
- tips on getting your first 1000 customers
- solution (product or service) ideation and brainstorming
- problem-solution gap analysis when you are first starting out
- how to craft a clear and compelling Value Proposition
- building human-centered technology aka building products that your customers *actually* want
- how to automate/optimize your business w/ ChatGPT
- how to build a diverse culture from Day 1
- life pivots ie: career, location, cultural differences
- staying motivated
- overcoming insecurities - & more! What to expect:
15 minute session - ask two or more questions
- tips on how to automate tasks w/ chatgpt
- define mission/values, find your why
- how to create a safe work environment from day 1
- tips on how to pivot successfully
- tips rituals/routines to help you focus
IFundWomenStartup Coach
Feb. 2022 - Dec. 2022New York, United StatesI help women founders understand their customer, grow month-over-month, & raise their first angel/ VC check or run a successful crowdfunding campaign. DTC/Wholesale, B2B/SaaS.
Culture AmpCulture First Lead
Dec. 2021 - Jul. 2023Culture First is a community committed to building a better world of work. Our events bring together leaders, practitioners, and change agents who share this intention and want to contribute to making this happen. I am building the first #CultureFirst community in Mexico City in tandem with Employee Experience leaders in LATAM and United States.
LinkedInAI & Leadership Expert
Aug. 2021Crafting pivotal courses for startup and Fortune 500 leaders in AI, productivity, and leadership. My courses provide accreditation towards SHRM® and HRCI® certifications.
Women in AICohort 2021
Mar. 2021 - Aug. 2021New York, United States
Techcelerator.CoGrowth Mentor
Apr. 2020 - Aug. 2021
HibooFounder
Mar. 2020 - Dec. 2021New York, United StatesHiboo: Your ally-at-work, empowering women and underrepresented groups to speak up and achieve equitable success. Sign up: https://hiboo.ai
CocoonHead of Growth
Oct. 2018 - Jan. 2020Greater New York City AreaCocoon is transforming the $300B skin care and beauty industry. We analyze proprietary data from Cocoon Beauty Engine™ to understand the industry’s audiences, their behavior, purchase drivers, and personal preferences at a granularity, cost, and scale not possible before. https://my.cocoon-skin.com
CocoonSenior Growth Marketing Consultant
Aug. 2018 - Oct. 2018Greater New York City AreaCocoon is transforming the $300B skin care and beauty industry. We analyze proprietary data from Cocoon Beauty Engine™ to understand the industry’s audiences, their behavior, purchase drivers, and personal preferences at a granularity, cost, and scale not possible before. https://www.cocoon-skin.com
StaunchGirls - E-commerceCo-Founder & CMO
Feb. 2017 - Aug. 2018Greater New York City Area
ConsultantTechnical Growth Consultant at Tech Startups
Aug. 2016 - Dec. 2019Greater New York City AreaManaged digital marketing initiatives; E-mail, SEO, SEM, affiliates, social, retargeting, to hit traffic plans and ROI.
Partnered cross-functionally to support Brand initiatives.
SEVENROOMSProduct Marketing Manager
May. 2016 - Aug. 2016Greater New York City AreaProject Managed all cross-functional attributes of the product launch.
Enhanced product brand identity through growth and marketing strategies. Managed strategic partnerships to increase product adoption.
Foodie For AllHead Of Marketing
Dec. 2014 - May. 2016Greater New York City AreaGrew the revenue to an undisclosed MRR in a two-people company through demand generation and digital marketing campaigns.
Built and launched marketplace to achieve new business goals after pivoting from B2C to B2B business model.
General AssemblyDigital Marketing Immersive
Aug. 2014 - Nov. 2014Greater New York City AreaBusiness Strategy and Branding, Marketing Analytics (performance measurement, normalcy, comparison and optimisation; Google Analytics), UX, Email Marketing, Search Marketing (SEO & SEM; Google AdWords), Social Media Advertising. On-going consulting projects for B2B Startup (Paid Acquisition), Fashion E-commerce (Email Marketing) and B2C Tech Startup (overall Marketing Strategy).
SWELL, Inc.Product Marketing Manager
Dec. 2013 - Dec. 2014Greater New York City AreaManaged high-impact product launches for Google, Estee Lauder, L'Oreal, Kate Spade.
SWELL, Inc.Account/Brand Strategy Manager
Sep. 2013 - Dec. 2013Greater New York City AreaOperated as the lead point of contact for Estee Lauder, L’Oreal, Hermes, Michael Kors, Nike, CR Fashion, and Louis Vuitton accounts.
Managed successfully a cross-functional team (design, product and engineering) to achieve quarterly key goals.
Developed a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors.
Nicholson School of Communication, University of Central FloridaGraduate Teaching/Research Assistant
Aug. 2011 - May. 2013Orlando, Florida AreaConducted extensive research alongside two associate professors using quantitative (SPSS) and qualitative research methods (focus groups).
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