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Work Background
StadionProduct Director
Oct. 2019 - Mar. 2020London, United KingdomResponsible for bringing a number of Stadion's products to the marketplace within the Sports Industry
Darcy-Salinger ConsultancyBusiness Owner, SEO Specialist, Digital Marketing Specialist
Sep. 2019St Albans City and District, England, United KingdomProviding an SEO, Analytics & Insights service. I have vast experience in SEO and understanding what is require to make sure your website is being tracked by Search Engines and to make sure that there are no broken links, images or toxic links. With Analytics, it is about understanding the ABC - Acquisition, Behaviour and Conversion If you want to find out how I can help you, please drop me a DM
SoticCustomer Experience Manager
Jul. 2012 - Aug. 2019While at Sotic, I worked on a number of projects to assist Clients with their digital presence and also provide insights into their digital activity including ROI. These are some of the projects worked on: - - Provide a detailed Monthly Insights & Analytics Report for Web activity bringing together all revenue generation areas of the business and social media elements. This allowed the CEO & Marketing Teams understand what ROI they were getting from their digital presence - Worked on various SEO projects including On-Site Issues, Technical Issues, Google My Business, Knowledge Graph and Google News - Projects worked on where detailed insights were provided : British & Irish Lions Tours, Six Nations Championship, EPCR, Welsh Rugby Union & Irish Rugby Union - Implemented an SEO strategy for all Clients to conform to and improve their sites appearing in search engines. This included making sure that sites had minimal broken pages/images and improving their on-site meta - Particular project worked on for SEO was for Six Nations. They have changed sponsor three times in the space of 2 years which can have an impact on SEO so a strategy was put together so that they did not lose any rankings from Search Engines - Was responsible for formulating a strategy for data collection into the Client database from multiple sources – Ticket Sales, Shop Sales, Rugby Camps, Memberships and Social Media - Oversaw the delivery of Sotic's products such as an Accreditation System, Event Management System for registrations & E-Mail Marketing software
Jon SalingerMarketing Consultant
May. 2012 - Jul. 2012- Using my wealth of knowledge and experience in the Ticketing/CRM industry from the past 16 years - Will provide Sporting Organisations a review of their ticketing practices and provide suitable solutions of improving their ticketing strategies - Assisting Essex CCC with a telesales campaign for their forthcoming T20 series at Chelmsford (June 2012) - Worked on behalf of 2hm & Associates on a Market Research project
Saracens RFCCustomer Service Consultant
Mar. 2012 - May. 2012St Albans- Was taken on by Saracens on a 3-month fixed contract following redundancy from Harlequins (due to restructuring) - Was brought in to assist the Ticket Office with the run-in to the end of the 2011-2012 season with key games being played - Played a key role in helping Saracens achieve a World Record for a Club Rugby match with an attendance of 83,761 at Wembley Stadium on 31st March 2012 (Saracens vs Harlequins) - Been working with Ticketmaster to develop proper processes for the Ticketmaster Call Centre that Saracens utilise, in particular developing better processes for communicating with the Ticketmaster Call Centre in Manchester by producing Briefing Documents for Events and Promotions - Responsible for creating and building relationship/partnerships with various Sporting Organisations/Venues for cross-marketing purposes
HarlequinsTicketing/Marketing Manager
Oct. 2007 - Mar. 2012Twickenham Stoop Stadium, Twickenham- Responsible for the running of the ticketing operations for both Harlequins Rugby Union and London Broncos Rugby League - Am responsible for a team of 2 Full Time and 1 Part Time member of staff. Also responsible for maintaining a bank of casual staff within an Annual Staffing Budget - Responsible for producing Annual Budgets, and providing Monthly Finance Reports for the Ticketing Department. These budgets include Casual Staffing Budget, IT Revenue Expenditure and Capital Expenditure Budget, Season Ticket Budget and Match by Match Ticketing Budget. - Responsible for End of Day reconciliation for payments received – Cash, Cheque and Credit Cards. - Responsible for putting together a Season Ticket programme to increase the season ticket number on an annual growth of 10% - both numbers and revenue - Am a member of the Senior Management Team at Harlequins – this is a team of 7 heads of departments, including the Chief Executive and Finance Director - Am part of the Senior Sales Management Team - Responsible for communicating with all of the Premiership clubs, the Rugby Football Union, ERC and Premier Rugby - Have working relations with other ticketing providers, in particular Ticketmaster UK, viagogo and hmvtickets - Have looked after events such as the Women's Rugby World Cup Semi-Final and Final in 2010; England vs Ireland Legends in 2010; Rugby Football League Australia vs New Zealand Four Nations match in 2009; ERC's Amlin Challenge Cup Final in 2009 - Used the Iris Ticketing System - Talent - and was also part if the Talent User Group. Played a key role in helping Iris develop their Ticketing/CRM solution
London Irish Rugby ClubServices Support Manager
Jun. 2005 - Oct. 2007Sunbury- Changed roles to the above in 2005. Was mainly responsible for Business Critical services. - Redesigned and developed the London Irish website. Responsible for the London Irish website, maintaining and general day-to-day running - Maintain and run the weekly E-Zine, now with over 16K subscribers. - Responsible for developing a working model for administering International Match Tickets (includes running a Cash Book) - Provide IT support on a daily basis, when required - Am responsible for maintaining and growing the London Irish Database to a working model - I am also responsible in helping the Commercial Department in delivering the various Marketing messages (Budgeting & Forecasting) - Produce daily and monthly budget reports for the Chief Executive, Sales Manager and Director of Finance - Responsible for maintaining Health and Safety
London Irish Rugby ClubMarketing Manager
Jan. 2002 - Jun. 2005Sunbury- Developed and introduced ‘The Blarney’, a weekly e-mail newsletter. - Was responsible for putting together a Season Ticket programme, which has seen the figures rise from 1,000 to 3,500 - Was responsible for the Guinness Sponsorship, helping to develop CRM programmes and other joint marketing activities - Was responsible for various Associate Sponsors in developing the relationships with the club - Was involved in planning for the two largest crowds in the Zurich Premiership at the Madejski Stadium (2004) including the record attendance of 20,840 - Helped London Irish in receiving ‘Premier Rugby Marketing Club of the Year 2004’
Saracens RFCTicketing & IT Manager
Aug. 1996 - Jan. 2002Vicarage Road Stadium, Watford- Responsible for combining the disparate databases into one working database, containing 20k+ Names and Addresses - Introduced the weekly e-mail newsletter - Developed and introduced the ‘CashBack’ ticket scheme - Maintained and ran the Membership Scheme - Working relationship with the Ticket Office for Season Ticket campaigns - Developed and introduced the ‘250 Club’, a monthly lottery
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