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Network Power<100 people
Roles
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Marketing
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Business Owner
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C-level Executive
Geos
Work Background
Founder and Chief Consultant
People Risk ConsultingFounder and Chief Consultant
Jul. 2009San Antonio, Texas, United StatesWe work with risk management professionals to identify and mitigate people risks such as employee satisfaction, retention, incident reporting, training gaps, discrimination, and workplace safety - elements that impact customer experience, customer success, and create churn risk. We conduct customized no cookie cutter assessments to get to the root of risks and remediations and connect clients to a pathway to transformation. Working with clients to develop: - Psychological safety - Physical safety - Key Player Exit Risk Assessment - M&A Human Capital Risk Assessment - Succession Plans - Change Management Risk Plans - Culture Risk Assessment - Training/Knowledge Risk Assessment - Mitigate Executive Risk Concerns Client Highlights: ● Change Risk: Worked with Denny’s, Inc. to develop change management, learning and development, strategies and communicate them to the COO and board ● Key Player Exit Risk and Succession Planning: Developed a three-year succession plan for the CEO, COO, and CFO of multi-unit healthcare organization ● Retention Risk: Created end-to-end employee experience journeys and processes from search to hire, onboarding, orientation, performance review and enablement, employee experience, learning and development touchpoints ● Strategic Risk: Conducted qualitative and quantitative research using Qualtrics to understand organizational needs, create strategic plans, and project plans ● Performance Risk: Developed OKR and KPI for organizations, change initiatives, and aligned performance communication with organizational goals
Strategic Partner
TriNetStrategic Partner
Nov. 2023Dallas-Fort Worth MetroplexAccess big company benefits with industry-tailored HR solutions. Free Consultation. Free Quote. Top-Rated by SMBs for customer support, payroll capabilities, benefits options, & more. Customer Stories. 16K+ Clients. Dedicated HR Team.
Advisor
Cloud Tech GurusAdvisor
Aug. 2021Partnering with Cloud Tech Gurus, What Works Consultants helps clients with cloud-based SaaS requirements, selection, onboarding, implementation, and adoption. We help clients understand the change management component of SaaS through process development, internal communication, and optimizing how solutions are utilized in the organization.
Chief Customer Officer - Advisory Board Member
PARCEL REVENUE CORPORATIONChief Customer Officer - Advisory Board Member
Jun. 2019Cleveland, Ohio, United StatesPilot Project: Work with Parcel Revenue Corporation to align internal processes and communication to help identify, reclaim, and restore abandoned homes in Cleveland, OH. Develop SaaS and consulting model to assist counties and cities with the upcoming housing crisis. Ongoing Project: Work with Parcel Revenue Corporation and land banks throughout the United States to help reclaim neighborhoods, one abandoned, tax-defunct, or distressed home at a time. Utilizing a SaaS and white glove consulting solution that identifies at-risk properties years before the standard timeline, PRC software provides turn-ley tools to transform unproductive properties into properties that fulfill tax revenue requirements, family-friendly neighborhood standards, and attract new workforce to cities and counties.
Senior Customer Success Consultant
CSM PracticeSenior Customer Success Consultant
Jun. 2019 - Apr. 2021Remote- Customer Success consulting support in the SaaS industry. - Interview CS leaders and document processes for onboarding, adoption, expansion, churn risk mitigation and best practices in Customer Success. - Maintain strategy deliverables plans and client hubs to assure Customer Success for select accounts within the firm. - Improve internal processes to enhance service delivery
Director of Marketing and Communications
ChargerbackDirector of Marketing and Communications
Sep. 2015 - Aug. 2016Carson City, NV• Directed all marketing and communications activities for Chargerback, the nation’s #1 lost and found software including lead generation, creating sales collateral, and full automation of email programs through Marketo, including account onboarding, new user training, and strategic partner communication. • Created and executed a multi-platform marketing communications plan, utilizing print, pay per click, trade events, and created a SalesForce tracked sales outreach strategy which increased company revenues 130%. • Managed a $1 million marketing budget and assured deliverables and outcomes provided maximum ROI • Arranged presence at six industry trade shows including handling all show logistics and communications planning. • Wrote press releases and worked with the press to secure at least four monthly publicity mentions for Chargerback
Communication Director
State of NevadaCommunication Director
Jan. 2013 - Mar. 2016Carson City, Nevada• Performed marketing research on more than 500 individuals receiving Ryan White funded care for HIV/AIDS to develop the strategic backbone of the BetOnThisNV campaign, resulting in 100% annual retention of existing clients in care • Planned the infrastructure and content for BetOnThisNV.org and BetOnThisNV mobile applications • Gained buy-in from more than 60 key stakeholders statewide through meetings, work groups and stage presentations, including: internal stakeholders (10), sub-grantees (25), HIV/AIDS community partners (25) • Improved the marketing effectiveness of 25 sub-grantees, guiding spending of $5 million in funds to be used for advertising, social media and outreach efforts to reach LGBTQ, Latino, Black and Native American demographics. • Acted as a consultant for DHHS to create targeted community communications strategy for 30+ programs, health administration, regulatory services and co-wrote the Nevada DHHS social media policy • Presented annually at the Nevada Public Health Association Conference, presented and spoke on an experts panel at the 2015 National HIV/AIDS Prevention Conference at the CDC in Atlanta, GA
Marketing Manager
Konami Digital EntertainmentMarketing Manager
Jul. 2008 - Jul. 2009El Segundo, California• Created a multi-platform marketing strategy, including event management ($1 million budget), media planning/purchasing ($3 million budget), creative direction, campaign development, promotional concepts and execution, events, marketing research, public relations, financial tracking, logistics, vendor/agency management • Improved and enhanced worldwide licensor relations for the Yu-Gi-Oh! franchise that delivered exceptional ROI with annual product sales of over $100M. • Researched gaming market consumer habits to expand organized play activities and developed in-store POP marketing used in more than 250 gaming stores nationwide • Maintain and improve corporate brand partnerships with 4Kids Entertainment, Ignition Entertainment, VIZ Media, and Upper Deck Entertainment.
Director of Marketing and Communications
iT'Z Family EntertainmentDirector of Marketing and Communications
Jul. 2007 - May. 2008Dallas, Texas• Redefined the iT’Z brand by developing company web site, in-store POP, collateral, messaging and internal processes for locations in three states: Texas, Colorado, and New Mexico • Developed and launched a company mascot, creating more than $500k in additional revenue in less than five months • Local Partnerships: Developed more than 100 strategic cross-promotions, sponsorships and partnerships with non-profit organizations, sports teams, local-market media and area businesses • Planned/purchased over $1M in media, including: radio, TV, print, online, outdoor and non-traditional.
Senior Brand Manager
Funimation (A Sony Pictures Television Company)Senior Brand Manager
Jan. 2004 - Jul. 2007Dallas/Fort Worth Area• Created integrated marketing campaigns, advertising, promotions, public relations and retail strategy for home entertainment, broadcast, film, social media, and licensing for more than 30 brands that positioned each brand correctly in their respective target markets. • Responsible for $54M in revenue through home entertainment, video game, apparel and broadcast sales • Improved and maximized relationships with brand partners, including: The N, Noggin, 4Kids, Cartoon Network, Adult Swim, Spike TV, Fuel TV, POWERade, US Army, The Smithsonian, National Cinemedia and Idelle Skincare, as well as celebrity partners
Instructor
Everest College-DallasInstructor
Oct. 2003 - Oct. 2006Dallas, TexasDallas Campus: Business Instructor - Marketing, Advertising, Promotions, Customer Relations

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