StoprocentMarketing & Project Manager Retail I Music Label Senior project manager
Sep. 2009 - Oct. 2018SzczecinI successfully increased the brand's sales and recognition through social media and ads (at that time it was a completely new marketing channel); later on also through campaigns with influencers and perfromance marketing. FASHION BRAND
• Led marketing, branding, and retail expansion.
• Increased retail sales by 150% year-over-year through strategic digital and influencer marketing campaigns.
• Designed and managed photo/video campaigns, PR, and content strategy.
• Head of Video Department - instigated and managed photo shoots, video shoots and creation of all creative content to support all release campaigns; worked with directors, post production, artists & investors
• Meta Ads specialist: creating, implementing and optimizing engaging Ads; • Managed Youtube channel, Content ID and CMS (740 000 subscribers);
• Negotiatied agreements with polish and foreign partners; MUSIC LABEL:
• Built a successful music label from the ground up, creating one of Poland’s most recognized independent hip-hop labels.
• Scaled YouTube channels and social media from zero to millions of views, achieving Gold & Platinum records.
• Managed hundreds of concerts, artist collaborations, and distribution deals.
• Developed multi-platform marketing strategies, securing industry-leading audience engagement.
• Developed innovative ideas for music & merchandising opportunities;
• PR
• Managed assigned label's digital and physical product logistics and operations ensuring digital content is delivered in a timely manner and to required specifications, and physical releases make their way to market by way of coordinating with Artists, graphic designers, sales, manufacturing, and inventory management;