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Work Background
BriefCamDirector of Global Marketing & Interim CMO
Jan. 2021Led a 6-person team and managed a $1M budget to drive integrated marketing strategies for a pioneer in AI-driven video analytics - driving 65% of global bookings through demand generation, digital engagement, and brand amplification.
Designed and implemented data-driven, multi-touch GTM strategies incorporating thought leadership, PR/AR, social and digital media; field marketing and event management.
Built a high performing “brand” team to scale content, digital media, and sales enablement efforts targeting diverse sectors, including government, enterprise retail, healthcare, and security. Developed and optimized performance metrics, consistently improving ROI. Collaborated with cross-functional teams to align marketing strategies with business goals, enhancing global demand generation and brand engagement for the AI-driven technology.
BriefCamDirector Of Marketing Communications
Apr. 2020Manage global content strategy and content creation (including managing outsourced content writers)
Drive marketing content creation to align with companywide, sales and demand generation objectives to support digital marketing, lead generation and nurturing, brand awareness, public relations and digital engagement strategies.
Direct and further optimize the global social media program (managing an outsourced social media management agency)
Responsible for influencing existing leads and opportunities in the sales cycle and generating new leads through corporate marketing initiatives and by supporting demand generation strategy and tactics.
Supporting the global Sales teams with regional and international initiatives to generate demand and influence opportunities.
Product Marketing and Corporate Marketing support (content creation, messaging, etc.)
Develop strategic regional field marketing initiatives for the EMEA and APAC teams
BriefCamSenior Marketing Communications Manager
Apr. 2019
BriefCam Ltd.Marketing Communications Manager
Mar. 2017Responsibilities include: Global event management (tradeshows, speaking opportunities, etc.)
Social media management and strategy
Content writing (blog writing, sales collateral, bylined content, technical and API documentation, thought-leadership)
Brand consistency maintenance and messaging BriefCam® is the leading provider of video analytics software that enables people, companies, and communities to unlock the value of video surveillance content. Delivering accurate, flexible, and comprehensive solutions, BriefCam’s video analytics platform provides valuable insights for accelerating investigations, increasing situational awareness, and enhancing operational intelligence. VIDEO SYNOPSIS® technology is a registered trademark of BriefCam, Ltd. For more information about BriefCam’s video content analytics solutions, visit https://www.briefcam.com/.
ZoozContent and Community Manager
Mar. 2014 - Mar. 2017Drove global lead generation & community engagement for a B2B fintech SaaS company through strategic blog and website management, targeted content creation, and social media campaigns for brand visibility.
Produced sales enablement assets, including presentations and email campaigns, to support customer acquisition and retention efforts.
Supported messaging and positioning and delivered carefully wordsmithed sales collateral, bylined content, technical and API documentation, thought-leadership, lead generation and nurturing campaigns, etc. for driving brand consistency and recognition. Zooz provides a payments platform designed to help merchants maximize their payments performance. It offers the flexibility to connect with multiple financial institutions, seamlessly integrate acquirers, e-wallets, alternative payment methods, fraud management and other third-party services, and intelligently route transactions through the entire payment process. Zooz consolidates and analyzes all payment data to provide valuable information to merchants, enabling them to personalize customer experiences online and in-store.
Academic Language ExpertsTranslator and Editor
Jan. 2013 - Dec. 2014Translating (Hebrew to English) and editing academic articles, as well as web content.
The Jewish Agency for IsraelCampus Ambassador for the Student Authority
Jan. 2012 - Dec. 2013Bar Ilan University, Ramat Gan, IsraelResponsible for conducting Bar Ilan University campus tours and presenting a favorable public image of the Student Authority to prospective students and foreign tourists.
FreelanceFreelance Editor
Jan. 2010 - Dec. 2014Editing academic articles and documents for small businesses on a voluntary basis.
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