TradifyProject Manager | Website Refresh | Delivery Coach
Jul. 2019 - Oct. 2019Auckland, New ZealandFor Tradify I managed the refresh of marketing touch points, working with internal teams and a number of freelancers to: facilitate a brand workshop, document and align on the Tradify brand, values, USP and brand story, manage website redesign with the new brand re-focused for the top priority audiences, rewrite trial conversion emails and create a new stream of trial-to-paid conversion emails.