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Work Background
Prose{ology}Owner
May. 2024City of Cape Town, Western Cape, South Africa · Remote
Digital FirstHead of Content Marketing
Jul. 2023 - May. 2024Cape Town, Western Cape, South Africa · Hybrid• Brand and Content Strategy: Formulate content strategies alongside Marketing Heads, Head of Performance, CEO, and other key stakeholders. Drive and oversee the implementation of client content strategies that are in line with their goals and objectives. • Content Leadership: Develop and optimise the content department, ensuring that all content and messaging are in support of the formulated content strategies and editorial decisions. • Management and Capacity Planning: Develop systems for effective management of content creation to ensure effective workflow. • Content Performance Analytics: Using a data-driven approach -- and along with key stakeholders -- identify, develop, and monitor key metrics to analyse the efficacy of content strategies.
Digital FirstSenior Copywriter
Jan. 2023 - Jul. 2023Cape Town, Western Cape, South Africa · HybridI lead the copywriting team at Digital First, a dynamic and innovative digital marketing agency start-up. - Plan and direct the copywriting team.
I'm responsible for the recruitment and resource management of the copy team at Digital First. My team includes SEO writers and strategists, creative writers and proofreaders - both in-house and freelance. Using strategic vision, I closely plan and manage the copy resources responsible for creating all writing content, including internal communications, B2B communications, social media content, blogs and thought-leadership industry articles. - Responsible for strategic planning and creative vision of all written content
I develop and implement the company's copy strategy. This includes developing a deep understanding of the goals and unique brand voices of our clients. I create brand personas and tone of voice guides to ensure that our output is tailored to client's unique brand personality. This involves working closely with the Head of Design and Social Media Manager to ensure that all copy supports the company's and clients’ brand messaging and marketing initiatives. - Project manage the production and distribution of high-quality content across all digital and print media channels.
I devise and implement key processes and systems across the broader content and creative team to effectively manage content across 20+ clients. A key part of this is to identify opportunities for process improvement, including recommending changes to workflow, procedures, and tools to streamline the content production process. - Edit all content
As the agency's de facto editor-in-chief, I evaluate and copyedit all content, and make decisions on appropriateness for publication. An important aspect of this role is developing my team of writers to ensure output is of an excellent standard. - Ensure consistency across the Digital First brand
LG FreelanceFreelance Writer
Jan. 2022 - Jan. 2023Cape Town, Western Cape, South Africa · RemoteProofreading & editing of theses, articles, blog posts Social media content-planning & management, and advertising
Copywriting of social media posts, brochures, adverts, website content, and other promotional materials
Logo design, adverts & promotional material
E-commerce website design and copywriting
Tinsel Toes Christmas ShoppeCo-Founder
Sep. 2021Cape Town, Western Cape, South Africa
TenjiOperations Manager
Apr. 2021 - Mar. 2023
AudioburstContent Manager
Apr. 2021 - Oct. 2021
AudioburstContent Editor
Apr. 2021 - Oct. 2021
AudioburstContent Analyst
Dec. 2020 - Apr. 2021
Yale UniversityDoctoral Student
Aug. 2017 - Aug. 2020New Haven, Connecticut
CHR Flagship on Critical Thought in African HumanitiesGraduate Research Fellow
Jan. 2016 - Aug. 2017University of the Western Capehttp://www.chrflagship.uwc.ac.za/
Open Data DurbanOpen Government Fellow
Nov. 2015 - Jan. 2016Durban Area, South AfricaOpen Government Fellowship: Data Liberation (in collaboration with Code for Africa, Code for South Africa & Open Data Durban)
Learning CubedTraining and Development Manager
Jan. 2013 - Jan. 2016Durban Area, South Africa-Performed project management and coordination duties for all Learning Cubed training groups nationally
-Developed administrative systems and conducted daily administrative operations
-Wrote and developed course material for English Communication Courses at NQF levels 1-3
-Developed English literacy diagnostic assessments -Facilitated and assessed English and Maths literacy courses
Durban Girls' High SchoolHistory Teacher (Locum)
Sep. 2012 - Oct. 2012Durban Area, South Africa-Created lesson plans and taught various sections of the curriculum to Grade 8, 9 & 10 classes
-Assessed learners’ tests, assignments and essays
Durban Girls' High SchoolAcademic Development Programme Officer
Jan. 2011 - Dec. 2012Durban Area, South Africa-Supervised and assisted learners with their homework
-Motivated learners and monitored their co-curricular involvement
Private HomeAu pair
Jun. 2006 - Jul. 2007Baltimore, Maryland Area
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