Liezl Gevers

Strategist | Writer | Digital Marketer | Researcher | Operations Specialist @Prose{ology}

🔥 Startup Founder💸 MarketingBusiness Owner📝 Influencer or Blogger💼 C-level Executive🐦 Design🧨 Consulting🎥 EntertainmentScreenwriter🧮 EducationAuthorJournalistEditor✨ Business OwnerCOOBrand Marketing ManagerCommunications ManagerContent ManagerEmail Marketing ManagerDigital Ads ManagerCreative ProducerCopywriterMarketing Analytics ManagerGraphic DesignerCommunication DesignerBrand DesignerLecturerLife CoachingPostGraduateSoft Skills Trainer🎓 StudentCustomer ResearcherMarketing DirectorResearcherCMOCSOAdvisorFounder

Liezl Gevers is a multifaceted professional with expertise in strategy development, writing, digital marketing, research, and operations management. Founder of Prose{ology}, she draws on her diverse skillset to drive business growth and efficiency. Her work primarily involves creating and executing strategic plans, developing compelling content, implementing digital marketing campaigns, conducting in-depth research, and rationalising operations. Liezl's comprehensive skill set and experience enable her to deliver high-quality results and contribute significantly to the company's success.

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Work Background

Prose{ology}Owner

May. 2024City of Cape Town, Western Cape, South Africa · Remote

Tinsel Toes Christmas ShoppeCo-Founder

Sep. 2021Cape Town, Western Cape, South Africa

Digital FirstHead of Content Marketing

Jul. 2023 - May. 2024Cape Town, Western Cape, South Africa · Hybrid• Brand and Content Strategy: Formulate content strategies alongside Marketing Heads, Head of Performance, CEO, and other key stakeholders. Drive and oversee the implementation of client content strategies that are in line with their goals and objectives. • Content Leadership: Develop and optimise the content department, ensuring that all content and messaging are in support of the formulated content strategies and editorial decisions. • Management and Capacity Planning: Develop systems for effective management of content creation to ensure effective workflow. • Content Performance Analytics: Using a data-driven approach -- and along with key stakeholders -- identify, develop, and monitor key metrics to analyse the efficacy of content strategies.

Digital FirstSenior Copywriter

Jan. 2023 - Jul. 2023Cape Town, Western Cape, South Africa · HybridI lead the copywriting team at Digital First, a dynamic and innovative digital marketing agency start-up. - Plan and direct the copywriting team. I'm responsible for the recruitment and resource management of the copy team at Digital First. My team includes SEO writers and strategists, creative writers and proofreaders - both in-house and freelance. Using strategic vision, I closely plan and manage the copy resources responsible for creating all writing content, including internal communications, B2B communications, social media content, blogs and thought-leadership industry articles. - Responsible for strategic planning and creative vision of all written content I develop and implement the company's copy strategy. This includes developing a deep understanding of the goals and unique brand voices of our clients. I create brand personas and tone of voice guides to ensure that our output is tailored to client's unique brand personality. This involves working closely with the Head of Design and Social Media Manager to ensure that all copy supports the company's and clients’ brand messaging and marketing initiatives. - Project manage the production and distribution of high-quality content across all digital and print media channels. I devise and implement key processes and systems across the broader content and creative team to effectively manage content across 20+ clients. A key part of this is to identify opportunities for process improvement, including recommending changes to workflow, procedures, and tools to streamline the content production process. - Edit all content As the agency's de facto editor-in-chief, I evaluate and copyedit all content, and make decisions on appropriateness for publication. An important aspect of this role is developing my team of writers to ensure output is of an excellent standard. - Ensure consistency across the Digital First brand

TenjiOperations Manager

Apr. 2021 - Mar. 2023

LG FreelanceFreelance Writer

Jan. 2022 - Jan. 2023Cape Town, Western Cape, South Africa · RemoteProofreading & editing of theses, articles, blog posts Social media content-planning & management, and advertising Copywriting of social media posts, brochures, adverts, website content, and other promotional materials Logo design, adverts & promotional material E-commerce website design and copywriting

CHR Flagship on Critical Thought in African HumanitiesGraduate Research Fellow

Jan. 2016 - Aug. 2017University of the Western Capehttp://www.chrflagship.uwc.ac.za/

Durban Girls' High SchoolAcademic Development Programme Officer

Jan. 2011 - Dec. 2012Durban Area, South Africa-Supervised and assisted learners with their homework -Motivated learners and monitored their co-curricular involvement

Durban Girls' High SchoolHistory Teacher (Locum)

Sep. 2012 - Oct. 2012Durban Area, South Africa-Created lesson plans and taught various sections of the curriculum to Grade 8, 9 & 10 classes -Assessed learners’ tests, assignments and essays

Private HomeAu pair

Jun. 2006 - Jul. 2007Baltimore, Maryland Area

AudioburstContent Manager

Apr. 2021 - Oct. 2021

AudioburstContent Editor

Apr. 2021 - Oct. 2021

AudioburstContent Analyst

Dec. 2020 - Apr. 2021

Yale UniversityDoctoral Student

Aug. 2017 - Aug. 2020New Haven, Connecticut

Open Data DurbanOpen Government Fellow

Nov. 2015 - Jan. 2016Durban Area, South AfricaOpen Government Fellowship: Data Liberation (in collaboration with Code for Africa, Code for South Africa & Open Data Durban)

Learning CubedTraining and Development Manager

Jan. 2013 - Jan. 2016Durban Area, South Africa-Performed project management and coordination duties for all Learning Cubed training groups nationally -Developed administrative systems and conducted daily administrative operations -Wrote and developed course material for English Communication Courses at NQF levels 1-3 -Developed English literacy diagnostic assessments -Facilitated and assessed English and Maths literacy courses

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