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Work Background
Captain TomorrowFounder
Feb. 2024Washington DC-Baltimore AreaCaptain Tomorrow, led by Jefferson Stovall, is a consultancy dedicated to empowering public sector and communication organizations to navigate and harness the potential of emerging technologies like artificial intelligence, spatial computing, and augmented reality. By demystifying these technologies and providing strategic guidance and implementation support, Captain Tomorrow enables organizations to unlock new insights, engage with their audiences more effectively, and enhance operational efficiency. It's about transforming the challenge of digital innovation into opportunities for growth and engagement, ensuring organizations are equipped for the future, today.
Beekeeper GroupSenior Vice President
Jul. 2019 - Sep. 2023Washington D.C. Metro AreaIn my role leading the Technology Services team at Beekeeper, I work with clients to:
- design actionable strategies to meet business goals in the digital space;
- identify the tools, platforms and workflows required for the day-to-day execution of those goals;
- build customized websites and full-stack publishing solutions that support those workflows and goals;
- build devops processes to support the regular maintenance and updating of dozens of client websites; and,
- ensure clients are using the latest and most effective best practices in their online communications. In addition, I manage a team of strategists, project managers and developers who are capable of building websites, complex API integrations, mobile applications, data-focused displays and a variety of other tools that delight clients and persuade stakeholders.
Collaborative Communications GroupSenior Digital Strategist
Mar. 2016 - Jun. 2019Washington D.C. Metro Area- Spearheaded maturation of digital communications capabilities, pivoting to meet changing client needs and digital demands.
- Forged dozens of client relationships as trusted advisor for digital strategy, securing ongoing engagements.
- Managed end-to-end execution of digital campaigns including SEM, SEO, social media, email marketing.
- Developed analytics dashboards to derive insights, refine strategies, demonstrate campaign effectiveness.
- Researched emerging digital marketing trends and tools to integrate into client strategies.
- Established partnerships with SEM, SEO, social media vendors.
- Mentored team members on latest digital marketing best practices through training.
INK Digital LabPrincipal
Jul. 2018 - Jun. 2019Washington D.C. Metro Area- Founded INK to take advantage of changing market and "gig economy," bringing greater value to clients than traditional agencies by leveraging contractors to reduce overhead and costs.
- Recruited and hired, on contract basis, over a dozen specialists with a variety of skills and guided cross-team collaboration across projects.
- Empowered a fully-remote team to take initiative and make autonomous decisions by promoting ownership over individual workstreams.
- Built service offerings around web design and development, digital marketing and content development.
- Advised clients on digital strategy, creative direction and marketing solutions, ushering several from launch to fully-operational marketing efforts.
Rosetta StoneOnline Marketing Manager
Oct. 2013 - Mar. 2016- Established and managed global online marketing strategy for Enterprise and Education divisions, delivering high-impact projects including 13 new website launches in 2014. Bolstered team capabilities through training while ensuring effective execution of marketing projects cross-functionally.
SeabourneManager, Operations
Aug. 2011 - Mar. 2013Washington, DC and Portland, OR- Grew client portfolio to $2M while spearheading organizational growth initiatives, improving processes, and cultivating culture of communication and delivery.
ESI InternationalOnline Marketing Manager
Mar. 2010 - Aug. 2011- Oversaw operations of digital marketing initiatives for global partners, launching new website and CMS while providing training; facilitated consensus across organizational levels to prioritize needs and manage internal/external teams.
TIG GlobalClient Services Manager
May. 2008 - Feb. 2010- Launched numerous hotel/resort websites, managing $500K-$1M monthly client portfolio; evaluated and enhanced property revenue performance through website, SEO and email strategies, collaborating cross-functionally from inception to launch.
Riester: Integrated Web StrategiesAccount Manager
Sep. 2007 - May. 2008- Oversaw planning and implementation of website content and design, ensuring relevancy to clients' industries and business needs, while working with design and development teams to drive concepting and development of websites
John F. Kennedy Center for the Performing ArtsAdministrative Coordinator
May. 2005 - Jun. 2007- Acted as office manager for 50-person department, prioritizing and scheduling meetings, phone calls and other requests for Vice President of Development and other staff, developing positive relationships with donors of all levels - Wrote and assembled grants and funding applications for amounts ranging from $5,000 to $250,000 while managing relationships with donor organizations and ensuring timely communication
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