Collaborative Communications GroupSenior Digital Strategist
Mar. 2016 - Jun. 2019Washington D.C. Metro Area- Spearheaded maturation of digital communications capabilities, pivoting to meet changing client needs and digital demands.
- Forged dozens of client relationships as trusted advisor for digital strategy, securing ongoing engagements.
- Managed end-to-end execution of digital campaigns including SEM, SEO, social media, email marketing.
- Developed analytics dashboards to derive insights, refine strategies, demonstrate campaign effectiveness.
- Researched emerging digital marketing trends and tools to integrate into client strategies.
- Established partnerships with SEM, SEO, social media vendors.
- Mentored team members on latest digital marketing best practices through training.