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Work Background
ADAPEX Inc | the adtech of Datrix groupVP Global Partnerships
Nov. 2023New York City Metropolitan Area · RemoteAdapex helps leading US websites maximize their monetization through expert optimization of all programmatic channels and partnerships. In addition, we now offer Magnify, a cutting-edge offering that enables publishers to take advantage of their first-party data.
Viant TechnologySr. Director, Business Development Enterpise
Nov. 2022 - May. 2023Viant® is a publicly traded (Nasdaq: DSP) people-based advertising software company. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across TV, mobile, desktop, audio, digital out-of-home, and is the only DSP with IPv6 support for CTV environments. Viant’s proprietary, first-party data is linked to 115 million households, over 1 billion connected devices, and is combined with access to more than 280,000 audience attributes from more than 70 people-based data partners to enable scaled and accurate audience targeting and attribution. My area of focus is in generating strategic partnerships with leading publishers across Viant's unique publisher offerings(direct monetization, data strategy, audience extension).
SovrnPublisher Development, Ad Management
Sep. 2021 - Oct. 2022New York City Metropolitan AreaSovrn provides products and services to tens of thousands of online publishers that help them grow, operate their business, understand their readership, and manage consumer data. My focus is working with publishers around Sovrn's Ad Management offering, a cutting edge managed services offering which provides publishers superior monetization, support and a pricing structure unmatched in the industry. Feel free to message me for more information.
Smart Ad Monetization PlatformHead of Publisher Sales, US
Aug. 2018 - Aug. 2020Greater New York City AreaSmart Ad Server provides a global Fullstack ad technology platform. Focusing on the emerging needs and challenges publishers face, Smart's holistic platform provides consolidated back end and monetization support across all screens, all formats, all channels in a fully transparent manner.
PubvantageVP Sales & Business Development
Aug. 2015 - Aug. 2018Greater New York City AreaPubvantage is an ad serving and unified reporting platform that offers publishers and ad networks a unified solution for the efficient management of digital advertising operations – all channels, all screens, all reporting. Plus, Pubvantage offers a global infrastructure, unlimited scalability and the tools to increase the bottom line. I manage all Publisher Development, Strategic Partnerships and Client Services initiatives globally.
OoyalaAccount Executive
Apr. 2014 - Aug. 2015Greater New York City AreaOoyala is the industry leader in delivering TV-quality online video experiences globally across every device imaginable. Using our comprehensive suite of software and productized services, we help operators, broadcasters, and media companies maximize revenue and user engagement associated with their video content. ESPN, Bloomberg, The Washington Post, Univision and Vice Magazine are just a few of our clients.
PadSquadDirector of Business Development
Jul. 2013 - Jan. 2014Greater New York City AreaBuilt and managed Publisher Development and Account Management teams for mobile ad network. PadSquad provides publishers tablet and smartphone-optimized site templates, built on adaptive delivery templates, for free in exchange for the ability to monetize their publisher's tablet and/or smartphone traffic.
Cooking VillageVP, Business & Network Development
Dec. 2008 - Feb. 2010Managed the creation and buildout of The Cooking Village Network, an ad network in the Food/Lifestyle category. Managed vendor selection and Publisher Development process. Entered Comscore top 15 Food property in our second month of operation Responsible for yearly P&L of over $5 million. Managed site design of our O&O website CookingVillage.com.
SeevastDirector of Business Development
Feb. 2007 - Jan. 2009Managed Publisher Development team for Seevast on two different products - Pulse 360, a sponsored links ad network; Syndigo Networks, a vertical ad network platform. Clients included MSNBC, CBS, Vox Media, Bleacher Report and Conde Nast.
Chestnut MediaPrincipal
Apr. 2006 - Aug. 2022Greater New York City AreaAdvise and work with select digital companies on various aspects of business development and revenue strategies. Past clients include Playwire media, Scripps Digital and Glam Media. Currently serve as consultant for AdaptMX, Infolinks and IMVU.
EyeblasterBusiness Development Manager
Feb. 2006 - Sep. 2006I prospected and sold ad agencies and advertisers on media service and gaming sponsorship packages.
Datran MediaAffiliate Manager
Mar. 2005 - Nov. 2005I managed an Affiliate Network called NetMargin for Datran Media, an online database/email marketing company specializing in lead generation and customer acquisition.
AzoogleadsConsultant
Jan. 2005 - Dec. 2006
LinkShareDistribution Services Manager
Jan. 2004 - Mar. 2005I managed e-commerce initiatives for Fortune 500 companies through the practice of affiliate marketing.
Columbia House.comMerchandising Manager
Jan. 2000 - Dec. 2003
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