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Work Background
ContinentalCommunications Manager
Jun. 2020Área metropolitana de Ciudad de MéxicoAs a seasoned communications leader with expertise in branding, omnichannel and trade marketing strategy, I spearhead comprehensive communication strategies. With a focus on enhancing B2B/B2C engagement and supporting business objectives, I oversee both internal and external integrated communication initiatives across all divisions and brands. In my role, I manage various external communication channels across online and offline media, develop robust media plans, implement performance measures, and drive PR strategies. My primary objectives revolve around boosting brand awareness and positioning our brand as a premium player in the hospitality, events, and activations space. Additionally, I am accountable for showcasing the brand at fairs and events to optimize brand presence, as well as supervising communication budget allocation and monitoring.
PRODECON MéxicoConsultora de Comunicación y Medios
Nov. 2014 - Feb. 2018Mexico CityManaging brand services by developing and executing brand awareness strategies for mass campaigns (ATL/BTL). Create new communication strategies Off & On Media and media innovation that help the business goals. Consumer insights, research and trends. Negotiation and buying media space. Responsible for drive market growth. Leading teamwork. Monitoring evaluating and optimizing campaigns. ROI measuring and achievement. Maintaining a deep understanding of consumer and media trends to translate into strategies. Developing and enforce the KPI's achievements. Content developer. Innovation in Digital Marketing strategies (Social Media Marketing, SEO-SEM, Programmatic, Google Adwords, lead generation and digital content). Budget managing. Responsible for conducting market research. Corporate communications ( intranet, internal media, press release, etc). Event coordinator and sponsorship negotiation
Quala S.A.Channel Trade Manager TAT
Oct. 2010 - Oct. 2014Toluca y alrededores, MéxicoResponsible for promoting and accelerating the consumption and sales. Identifying consumer needs in the traditional channel. Implementing BTL and direct marketing strategies. Developing strategies “Go to Market” and ensuring their commercial execution success. On premise strategy and POP advertising development. Support development of tiered product marketing mix by affiliate to ensure local relevance. Channel budget controller. Loyalty scheme tracking. Sales forecasting. Market research. Interfaces with the sales force. Stores visit in a periodic basis to evaluate displays and developing insights at points of sale. Events and PoS activations. Sales force training. Negotiating with the clients.
MARKETING FOR YOU SA DE CVSmall Business Owner
Nov. 2006 - Sep. 2010Naucalpan de Juárez y alrededores, MéxicoSales of stationery and supplies to small and medium-sized businesses Also Branding, Loyalty programs, activations and promotions. Negotiation with the brand for triathletes sponsorship. Responsible of new businesses. Product experiences developer. Mobile marketing strategies. Media buyer. Account Executive for BIC World, HP, College Citlalli, among others. consumer behavior analysis. Staff training. Product launches organizer. Advertising support distribution. Sales Reports. Developing materials for campaigns (POP, spots, banners, etc). Leading and directing Sales Area and team. Benchmarking. In house Market Research selecting best research plan. Teamworks leader.
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