Natalie Black

Strategy Advisor @Culture x Curate

🔥 Startup Founder💸 MarketingMarketing DirectorBusiness OwnerBusiness Analyst💼 C-level ExecutiveMarketing Analytics ManagerCMO🧨 ConsultingCustomer ResearcherAdvisor✨ Business OwnerBrand Marketing ManagerCommunications ManagerPR ManagerContent Manager

Natalie Black (she/her) is the founder of Culture x Curate, a collaborative strategic foresight advisory focused on providing more inclusive pathways for innovators, creatives, entrepreneurs and changemakers to develop capacity, make meaningful connections and a positive impact in the world. For more than 20 years, Natalie has guided organizations to understand all of the forces rewriting the rules of business and leverage diverse market opportunities in today’s digital economy. A veteran of deep agency, corporate and consulting experience, Natalie has an unparalleled background in developing, implementing, and measuring strategic planning, marketing, communications and PR initiatives for global Fortune 100 companies, start-ups, NGOs, political coalitions and public-private ventures including North England Inward Investment, Georgia Congressional District 7, Coca-Cola, UPS, PaveItBue, AT&T, Motorola, Estee Lauder, Reunion Costa Rica, Go Gwinnett, and The Home Depot, to name a few. Leveraging her powerful intuitive gifts and strategic abilities, Black translates the zeitgeist; connecting the dots to mine insights. The result is a beautiful implementation of art and science. Black’s work has been featured in more than 170 local, regional, national and international media outlets including Vogue UK, The New York Times, Redbook, CNN, MSNBC, City Lab, The Today Show, Good Morning America, and the Atlanta Journal Constitution.

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Network Power<100 people

Roles

✨100%

Business Owner

💸85%

Marketing

🔥71%

Startup Founder

Geos

🇬🇧28%

United Kingdom

🇺🇸28%

United States

🇫🇷14%

France

Work Background

Mia - Mission Impact AcademyChief Marketing Officer

May. 2023Atlanta, Georgia, United States · HybridMIA (Mission Impact Academy) is a future of work platform built to empower and transform women globally focusing on in-demand tech skills training, career development, inclusivity and belonging.

Culture x CurateFounder + CEO

Jan. 2018Atlanta, Georgia, United States · HybridBrand + Narrative Consultancy.

HIERARCHY, INCChief Intelligence Officer

Jan. 2016

HIERARCHY, INCDirector of Strategy; Comms Insights and Innovation

May. 2016 - Jan. 2020Greater Atlanta AreaStrategy lead specializing in customer/shopper and market insight to drive innovation. Leverage hybrid data analysis synthesis to build actionable communications and marketing strategies for multi-year roadmaps for brands. Cross-functional team collaboration. Harness deep insight analysis across custom, traditional, digital, mobile, syndicated and emerging methodologies that create powerful ideas and opportunities for growth.

New Thought MarketingDirector Of Public Relations

Jan. 2008 - Dec. 2023Greater Atlanta AreaLead the strategic marketing and PR planning process for small- and medium-sized businesses to establish a roadmap for internal and marketplace investment decisions, marketing and stewardship of results with stakeholders, resulting in increased support, growth and investment. Tasked with providing strategic leadership to effectively build client’s local, regional and national brand and image through strategic and integrated communications and public relations.

The Coca-Cola CompanyCommunications Consultant, Global Diversity and Inclusion

Apr. 2016 - May. 2017Greater Atlanta AreaCommunications project manager providing strategic support, creation, implementation and development of internal and external global diversity and inclusion communications strategies and programs. Advises in development and interpretation of the company's business strategies and supports development of global diversity and inclusion objective to align with this strategy. Supports the establishment of best practices and tools for global diversity and inclusion communications, including development of evergreen TCCC diversity and inclusion content. Supports OFCCP Compliance evaluation. Supports TCCC senior executive leaders with D&I content including talking points for internal and external events and media.

UPSGlobal Content Strategy, Audience and Insights

Apr. 2014 - May. 2015Greater Atlanta AreaAssists VP Communications with content strategy development, execution, analysis and reporting. I play lead role in envisioning, creating and implementing multiplatform communications strategies and assets within the Public Relations department to create and amplify UPS generated content (both internally and externally). Establish best-in-class storytelling that delivers the right content in the right formats to the right channels in alignment with business priorities and marketing/communications themes. I work with and evolve UPS's communications content strategy program, from the discovery phase through build and optimization. Work collaboratively to expand and re-purpose all content across all channels (earned, paid, owned and shared), and ensure consistent, effective and integrated communications. Actively and continuously seek out and apply freshest information on consumer/customer brand preferences and relationships. Creative synthesis of multiple streams of data to inspire impactful insights; working with stakeholders to recognize patterns and trends, able to quickly see the stories in the data, craft insightful story-driven bursts or insights that fit within the big picture of UPS context.

UPSPR Manager - International

Jun. 2012 - Apr. 2014Greater Atlanta AreaManaged global media, reputation and crisis communications for all UPS business units. Managed team of 30 communications and marketing professionals across 220 countries. Worked specifically on special business interests including, but not limited to CSR/Sustainability, Global Trade, Peak (Holiday) and The UPS Foundation.

MWR, an Ascentium AgencyClient Services, Account Supervisor/Strategist

Jun. 2010 - Jan. 2012Atlanta, GAWork closely with mobile and technology clients developing B2B and B2C mobile, digital, social and traditional/direct response marketing campaigns. Links strategy to client business objectives with specific focus on work streams and management of social media, digital and entertainment content. Generates leads and leads Ascentium agency insight, intellectual capital. Supports organic business growth and account development. Manage and support local and remote account, creative and technical team of 30. -Supports seven account groups -Client point of contact throughout all phases of project from planning to project completion -Developed strategy plans and presentations (internal and external) -Led market research projects including competitive analysis -Accountable for client relationships, partnerships, engagement definition and revenue generation -Identified and analyzed key strategy issues, business challenges and trends

AscentiumSr. Strategist - Transmedia - Converged and Emerging, Digital, Social and Entertainment Engagement

Jun. 2010 - Jan. 2012Greater Atlanta Area

ChartarideVP Marketing, Communications & Branding Operations

Dec. 2007 - Dec. 2010Greater Atlanta AreaLocation-based Mobile and Web app start-up. Developed and managed global communications, marketing and branding for tech start-up through acquisition. Formed a complementary management routine that enabled leadership decision-making for both in-year and out-year focused discussions. Created supporting agendas, communications, and stewardship reports to facilitate results.

black lotus prPrincipal/Consultant

Dec. 2004 - Dec. 2008Atlanta, New YorkPublic relations, marketing and branding operations consultancy. Direct client engagements, leads, + prospecting for strategic traditional, digital + experiential communications firm serving clients across multiple states. Traditional + new/social media. Manage full lifecycle of accounts. Spearheaded strategies+ tactics for digital campaigns to ensure brand relevancy, connection, engagement + loyalty. Improve client + agency metrics through aggressive SEO, viral, experiential, + behavioral stratagem. Industries include hospitality, government, non-profit, global investment/trade, beauty, fashion + retail.

Muevelo MagazineDirector Marketing & Public Relations

Aug. 2002 - Jan. 2004New launch national, Spanish-Language Celebrity, fashion + lifestyle magazine. Spearheaded marketing, PR and sales operations for one of the first bi-lingual lifestyle magazines. Multifaceted role that required a high-level of leadership across functional areas and a balanced mix of skill and sophistication in brand strategy, implementation, and management.

b mass communicationSr. Account Manager

Jun. 1999 - Aug. 2002Full service communications + advertising agency. Specializing in multicultural +youth marketing. Managed day-to-day client contact and project deliverables for a portfolio of fashion and lifestyle clients. Oversaw the marketing strategy for 4-5 client portfolios Work cross functionally to support discovery and brainstorming sessions with internal/external clients; develop project strategies and solutions that accomplish goals/objectives.

Estee LauderCommunications Specialist

Jan. 1996 - Dec. 1999Coordinated local and national beauty events for Aveda, Bobbi Brown, Clinique, MAC, Smashbox and Prescriptives. Supported event strategies for various in-person Estee Lauder brand experiences for our consumer, media and celebrity clients.