O2 (Telefónica UK)Head of CRM
Dec. 2019 - Mar. 2020London, United KingdomBrought on board to deliver 2020 CRM strategy with new business objectives. Primary goal to stitch macro strategic change together with customer communications, translating the new direction into actionable work streams. Selected Contributions:
• Responsible for a team of 15 across Acquisition, On-boarding, In-Life, and Retention and customer communication journeys.
• Responsible for the management of data, creative and channel management agencies (IMI, Merkle, M&C Saatchi).
• Overhauling process and ways of working. Managing transition across a 3-month period.
• Instigating cross-functional customer experience projects to deliver a customer-first approach.
• Leading Ofcom regulatory updates across customer comms channels.
• Responsible for stitching together ongoing brand campaigns (product launch, proposition and offers support) within customer comms.
• Supporting with digital transformation.