Kathleen MacLean

Growth & Marketing Leader

Strategic MarketingUser ExperienceCommunications and MediaStrategy and Product growthBrand ManagementProduct Market FitDigital MarketingGrowth MarketingExpansionA/B TestsMarket ResearchTeam LeadershipEmail Marketing ManagerGrowth Hacker🔥 Startup Founder💸 MarketingExecutive CoachMarketing DirectorCopywriter💼 C-level ExecutiveCRM managerCMO🧨 ConsultingBrand Marketing ManagerCommunications ManagerCustomer ResearcherContent ManagerEngagement Manager

- Cleantech and Fintech Start- up Exec (Seed to Series B) - 15 years 360 omni channel experience - growth hacking and experimentation - Customer Engagement Strategy and Implementation - MarTech and Adtech procurement and implementation - building high-performance large teams from scratch - Applying BCorp principles to organisational frameworks

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Work Background

ev.energyMarketing Director

Oct. 2023Global · RemoteOverseeing Growth Marketing, Product Marketing and Brand for B2B and B2C global operations.

ev.energyHead Of Growth

Feb. 2021Global

Receipt BankHead Of Customer Marketing

Jun. 2020 - Feb. 2021London, England, United Kingdom

O2 (Telefónica UK)Head of CRM

Dec. 2019 - Mar. 2020London, United KingdomBrought on board to deliver 2020 CRM strategy with new business objectives. Primary goal to stitch macro strategic change together with customer communications, translating the new direction into actionable work streams. Selected Contributions: • Responsible for a team of 15 across Acquisition, On-boarding, In-Life, and Retention and customer communication journeys. • Responsible for the management of data, creative and channel management agencies (IMI, Merkle, M&C Saatchi). • Overhauling process and ways of working. Managing transition across a 3-month period. • Instigating cross-functional customer experience projects to deliver a customer-first approach. • Leading Ofcom regulatory updates across customer comms channels. • Responsible for stitching together ongoing brand campaigns (product launch, proposition and offers support) within customer comms. • Supporting with digital transformation.

Flourish Digital & Direct MarketingCustomer Experience Director

Jul. 2019 - Oct. 2019London, United KingdomDelivering consultative audit of UK marketing capabilities and provide recommendations in line with business investment areas for technology clients. Included formulating omni-channel communications strategy and implementation plan for 2019-2021 across data acquisition, on-boarding, and retention programmes.

Huawei Consumer Business GroupConsumer Marketing and Tech Implementation EMEA | Interim Head of CRM

Nov. 2018 - Jun. 2019London, United KingdomClient side role secondend from Attribute Agency, where responsibilities covered four core areas: defining requirements and procuring new MarTech products, creating new internal data infrastructure, integrating digital-first marketing with existing organisational processes and the creation of the go-live market strategy for EMEA region.

FCB InfernoSenior Account Director | Customer Engagement Director (BMW UK)

Jan. 2018 - Oct. 2018London, United KingdomWorking across a variety of client servicing and strategic disciplines, responsibilities spanned all elements of integrated account management for campaign creation and product launch campaigns (ATL and BTL) as well as eventually moving into a senior strategic role delivering strategy for annual brand planning, new product launches and innovation ideation workshops. Also successfully delivered two global-first MarTech product installations (Smartfocus and Adobe Campaign) within the agreed timeframe.

FCB InfernoAccount Director (BMW UK)

Dec. 2016 - Dec. 2017

FCB InfernoSenior Account Manager (BMW UK)

Jul. 2015 - Dec. 2016

FCB InfernoAccount Manager (BMW UK)

Oct. 2014 - Jul. 2015London, United Kingdom

OgilvyOne WorldwideAccount Manager (BT Consumer, BT Sport)

May. 2013 - Sep. 2014London, United KingdomWorking as an Account Manager - managing online and offline campaigns for retention based comms. Managing sends to over 1 million customers per month, involved in the launch of BT Sport during May 2013 and serving as the primary liaison between the agency and client managers. My main activities include defining client requirements, driving new business, guiding internal teams of the development and delivery of strategic/task campaigns. Managing budgets for PSTN base, overseeing account billing and communicating updates to client teams.

OgilvyOne WorldwideAccount Exective (BT Consumer, BT Sport)

May. 2013 - May. 2014

OgilvyOne WorldwideSQL Campaign Executive (BT Business, BT Consumer, Nestle, Drinkaware)

Feb. 2012 - May. 2013London, United KingdomWorking across BT Consumer, BT Business, Nestle and Drinkaware for full campaign delivery and reporting of online and offline communications. Key Achievements -Responsible for final sign off on email and direct mail campaigns for campaign management procedures and quality checking. -Manipulating data through database tools such as SQL and MS Access including supressions, capturing, segmenting products and profiling. -Using online platform Traction for email deployment. -Liasing with client/client service teams to ensure marketing requirements are clearly understood

Murdoch University International Study Centre DubaiMarketing Assistant

Apr. 2011 - Sep. 2011DubaiSupported the Marketing department through consumer research and the production of media plans for the 2011/2012 student intake at Murdoch University in Dubai. Conducted competitor analysis for the Dubai region to ascertain trends within the market place, as well as managing qualitative and quantitative in house research. Developed a marketing report and delivered presentations to senior university stakeholders, marketing department and admissions staff for future recommendations.