Jorge Uribe

Advertiser-strategy-media @Independent Consultant

Brand Marketing Manager💸 MarketingCommunications Manager

Jorge Uribe is an esteemed advertiser, strategist, and media specialist currently working as an Independent Consultant. With a career spanning over two decades, Jorge has established himself as a leading authority in the advertising industry, known for his strategic planning skills, understanding of media trends and innovative advertising strategies. His expertise includes developing successful ad campaigns, brand management, and devising effective marketing strategies. Prior to becoming an independent consultant, Jorge held senior roles in several renowned advertising agencies where he honed his skills and gained extensive industry knowledge. He holds a degree in Marketing and Advertising. His dedication to his work has resulted in numerous successful campaigns and a reputation for excellence in the industry.

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Work Background

Havas Group ColombiaDirector de estrategia

May. 2022Colombia

UM WorldwideComms planner

Oct. 2021 - Aug. 2022Bogotá, Distrito Capital, Colombia

InitiativeComms planner

Apr. 2021 - Sep. 2021

Toro-LoveDirector de estrategia

Aug. 2018 - Feb. 2020Bogotá D.C., Colombia• Director of strategic planning and Director of the digital department responsible for the corporate digital transformation and digital processes of the company • Creator of thinking models and internal work processes with agile methodologies, implementation of Design thinking methodologies for the creation of products and brands

Tbwa medellin/ Jaime uribe y asociadosNEW BUSINESS AND STRATEGY DIRECTOR

Jan. 2018 - May. 2018MedellinDirector of strategic planning and Director of the digital department Jaime Uribe y Asociados. • Responsible for the corporate transformation and processes of the company, responsible for the creation of the agile thinking model and methodologies of the organization. • Responsible for new business and digital transformation.

Tbwa\ Dominicana Director de Planeación estratégica

May. 2016 - Dec. 2017Santo Domingo, Republica Dominicana• Director of strategic planning and Director of the digital department of TBWA Dominicana Responsible for consumer research and trends of the different categories (research tools - IP and MMR - Backslash, qualitative and quantitative research, Disruption strategy, Disruption live and Disruption and Innovation). • Training leader in Dominican TBWA - responsible for the training processes of the different areas of the agency, on relevant issues and digital updating of the entire company. • Leader of new businesses and responsible for the development of the collective methodologies at TBWA WORLDWIDE in the Dominican Republic

TBWASenior Strategic Planner

Oct. 2014 - May. 2016• Responsible for consumer studies, TGI, TRENDWATCH, RAC, qualitative and quantitative research, pulse and Disruption strategy and Disruption live. • Extensive knowledge in Nielsen, Tracking, Homescan, Scantrack (ad hoc and syndicated studies) • Development of Consumer Portraits, Brand Essence, Insight, Big ideas, ideation workshops, Naming and comms planning • Develop strategic-creative processes and investigative tools that support creativity to strengthen the relationship between consumers and brands. • Strategic planner for Brinsa (blancox and Refisal), Grupo Sura (Sura, Suramericana - pensions, insurance, Eps), Grupo familia (us, little ones and fresh kids)

Publicis GroupeSenior planner

Apr. 2013 - Sep. 2014F• Responsible for consumer studies, TGI, TRENDWATCH, qualitative and quantitative research, press. • Extensive knowledge in Nielsen, Tracking, Homescan, Scantrack • Development of Consumer Portraits, Brand Essence, Insight, Big ideas, ideation workshops and Naming. • exclusive for Nestlé (Maggi, La lechera, crema de leche, Nestea and Nescafé) and Nestlé Purina (Dog chow, Ladrina, Kanina, ProPlan, Cat Chow, Felix, Fancy feast, ProPlan cats)

COLSUBSIDIOCoordinador de desarrollo de producto (Marca Propia)

Jan. 2010 - Jan. 2013• Comprehensive development of own brand products in the Consumer Goods categories - personal hygiene products, home cleaning, beverages, beauty and pantry products. a portfolio of products with more than 1850 references in 9 product families - Colsubsidio Own Brand- • Responsible for the strategic development of the brand (brand, communication, mass media, virtual, unconventional) aimed at brand building, positioning of the strategic business unit of supermarkets and drugstores Colsubsidio. •Strategic developments for ATL, BTL and CRM and DIGITAL to support business strategies. Commercial dynamics of the chain. • supplier management (advertising agency, media center, btl and pr agency) • Executive training - coaching • Strategic planning to the different departments that marketing offers support as a strategic business unit • Visibility strategies • Multi-category product developer, responsible for product development from its conception, structure, development, implementation, communication, investment by category in the chain • Responsible for the development of Mass Consumption - personal hygiene products, home cleaning, beverages, beauty and pantry products. • Responsible for the development of perishables - frozen, fresh, processed meat, fresh and packaged bakery, dairy. • Responsible for the development of the clothing project - development of basics, classic basics, fashion and early fashion ... project under development. • Responsible for the general business strategy (profitability, investment, development) • Responsible for the creation of marketing plans, communication (internal, massive - general and digital media - social networks-), dissemination, display at point of sale, activations and BTL inside and outside the point, relationship actions and plans of loyalty.

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