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Work Background
Law Firm Mentor, LLCLaw Firm Business Coach
Mar. 2021RemoteBusiness Coach helping small solo lawyers and small law firms achieve their growth goals, overcome the barriers getting in the way, and build the right systems, people and finances in place for a sustainable Law Firm.
Singularity UniversityDirector of Global Marketing
Mar. 2019 - Nov. 2020Remote- Lead and empower a team (25) of marketers to drive key business metrics including new payments, CAC, market share. Drive vision and oversee efforts across the team.
- Develop and execute strategic marketing plans and vision to ensure the success and adoption of SU's executive education products as they go to market.
- Conceptualize and implement marketing roadmap and translate those concepts into actionable quarterly targets due to team and channel management
- Design effective messaging and value proposition, providing a complete positioning communication strategy of core products.
- Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times.
- Forecast, analyze and report on marketing activity effectiveness
- Set priorities, influence, and collaborate with other teams to deliver business assets on time.
Cheshire ImpactHead of Strategy + Client Success
Mar. 2017 - Sep. 2018Asheville, North Carolina AreaAs part of the Cheshire Impact leadership team, my position was an influential role responsible for providing effective leadership to a group of Account Success Managers, Marketing Technologist, Pardot Technologist, Sales Technologist, and Consultants. My goal is to ensure optimal customer growth and retention through positive and proactive engagement with our clients. My focus since being hired is to drive high-value activities (through my team of amazing people) across the entire customer lifecycle. As a leader on the L10 (EOS Worldwide Model), I am accountable to execute and communicate the greater vision and strategy of Cheshire Impact. Accomplishments:
1 - Took over the client services organization and turned around client retention & satisfaction to 9.3 out of 10.0 rates. 2 - Implemented a upsell process within the client services team that resulted in 164% of contribution to pipeline goals for the client services team. 3 - Implemented repeated project management and client services processes including implemented TaskRay project management tool, measurable metrics and dashboards to provide the leadership team weekly visibility.
4 -Built a strong team of internal W2 employees, 1099 contractors and off-shore resources to ensure the company could scale during peaks in seasonable business without impacting long-term profitability.
5 -Achieved gross profit margins that exceeded the industry averages for more than twelve straight months.
Asheville-Buncombe Technical Community CollegeAdjunct Faculty - Business Administration and Marketing (PT Adjunct)
Sep. 2015 - May. 2017Asheville, North Carolina AreaI was fortunate to work with other professional educators in introducing marketing and business concepts to aspiring professionals and entrepreneurs. Responsible for teaching on-ground and on-line courses to undergraduate students such as introduction to marketing, marketing research, business management, sales & advertising and more.
ScaleLegalFounder and Fractional CMO
Jan. 2015Asheville, North Carolina, United StatesAt ScaleLegal, we focus on two big things: 1) Improving Client Experience and 2) Building a better Marketing Strategy for solo lawyers to medium-sized law firms. Our mission is simple: we want to make high-level marketing strategy and client experience strategies, usually available only to big law firms, accessible and affordable to all legal professionals. We know many small law firm owners need help with where to start with marketing planning, which strategies to use for growth, and how to choose marketing vendors that won't take advantage of them. They've often hired SEO companies and marketing agencies that still need to give them a return on investment. With ScaleLegal, we want to help these law firms avoid this. We want to give them affordable marketing expertise on their team who can guide and shape their marketing strategy and provide the necessary tools and support to grow their business. Visit: https://www.scalelegal.com/part-time-law-firm-cmo
RISC NetworksHead of Marketing
Aug. 2013 - Aug. 2015Asheville, North CarolinaAs the Marketing leader at RISC Networks, I was responsible for supervising the entire Marketing Team and their function. Our team included creative designers, marketing specialist, and web developers. My goal as the team leader is to inspire the team to successfully deliver the expected results for our company, products, and partners. Since taking over marketing for RISC Networks I have attempted to increase market awareness of our company, strengthen our brand as a leader in IT Operations Analytics (ITOA) and increase top line revenue. Some of the highlights while at RISC Networks: • 75+% YoY Corporate Growth
• Recognized by Gartner as a Cool Vendor in Cloud Management 2015
• Doubled our Solution Providers Using our SaaS Platform
• Partnered with Amazon Web Services (AWS)
• Recognized as an ITOA Top 50 vendor by ITOA LandScape
• Honored with the Cloudys Most Innovative Cloud Enablement Tool by Channel Partners
• RISC Networks exceeded 5,000 end-customer engagements with our SaaS platform
• Introduced RISC Networks CloudScape to market
• Consolidated myITassessment.com and RISC Networks brands into a single, refreshed brand
• Consolidated web-properties into a single entity and new design, new product branding and new corporate logos and branding Experience in the following areas: Social Media, Digital Marketing, Web-Content Creation, Marketing Collateral Development, Competitive Marketing, Marketing Automation (Pardot, Hubspot), Salesforce.com (CRM), Blog development, WordPress, Whitepapers, Video Content Creation, Product Demonstrations, Infrastructure-as-a-Service (IaaS), Software-as-a-Service, PPC, Webinars (WebEx, GoToMeeting, BrightTALK), e-books.
LANDesk SoftwareDirector of Product Marketing
Sep. 2012 - Aug. 2013South Jordan, UtahI used my enthusiasm, forward thinking and passion to lead a team of product marketing professionals within a growing multi-million dollar global enterprise software organization. Our team helps LANDesk to identify our uniqueness and use it to position our products as leaders in the endpoint management and security market space.
LANDesk SoftwarePrincipal Product Marketing Manager
Sep. 2011 - Sep. 2012South Jordan, UtahI helped LANDesk make the most of the limited marketing resources it had, through constant collaboration and valuing of different ideas and insights to deliver effective marketing programs and content for a $90M product line.
March NetworksProduct Line Manager
Sep. 2009 - Sep. 2011Ottawa, Canada AreaI energized, focused and aligned the product development, product marketing and product management organizations for an innovative software project, resulting in development acceleration, market focus and product revenue growth for a $100M publicly traded software and hardware provider.
March NetworksRegional Manager - Western Region
Mar. 2008 - Sep. 2009Salt Lake City, Utah
General ElectricSr. Sales Engineer
Jan. 2001 - Jan. 2008Southern California
U.S. Coast GuardOperations Specialist (Active Duty and Reserve)
Jun. 1994 - Dec. 2001WorldwideThe Operations Specialist (OS) is the tactical command, control communications and Intelligence rating. They perform functions ranging from Search and Rescue, Law Enforcement Case execution, to Air Control and intelligence analysts. Operate the most advanced tactical computer systems the Coast Guard has incorporating satellite communications, global position navigation, electronic charting systems to real-time target acquisition, tracking and identification utilizing a vast array of communications systems, sensors and computers.
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