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Work Background
ReebeloBusiness Consultant
May. 2024Sydney, New South Wales, AustraliaOverseeing the curation of the baby and parenting category for Reebelo Australia, New Zealand, and the USA. My responsibilities include conducting in-depth market research, identifying high-quality brands, and ensuring a diverse and appealing selection for our customers. By collaborating with suppliers and leveraging data-driven insights, I enhance our product offerings to support Reebelo's mission of sustainable growth.
MarkotHead of Sales & Marketing
Sep. 2022Sydney, New South Wales, AustraliaCurating meaningful partnerships with sought after global baby and lifestyle brands to showcase their new products on our platform. As well as new products, Markot also provides the opportunity to contribute to the circular economy and allows seamless selling of pre loved baby items. Buy and sell seamlessly, simply and sustainably.
Lunch LadySenior Account Manager
Dec. 2020 - Jan. 2023Sydney, New South Wales, AustraliaKnown as the Lunch Lady ‘specialist’. I know the Lunch Lady brand inside out. I know it's positioning in the market, the point of difference, its competitors and its clients intimately. I am responsible for overseeing the growth for the Lunch Lady brand. Growth for the existing accounts and prospecting new business and developing relationships in order to acquire new accounts. I manage a junior sales team with their own individual budget. It is my constant mission to find new ways of connecting with advertisers and then driving those initiatives.
Sales Hub By Renee TannerHead of Sales Marketing
Oct. 2020Sydney, New South Wales, AustraliaI help small to medium businesses hit their revenue and profit targets, and reach financial goals they never thought possible. Through hands-on innovative and targeted sales growth as well as impeccable relationship building, I have been able to achieve these results for the businesses I work with. I have tripled sales for businesses, generated millions in revenue, planned global expansion into London and New York and sold and executed large scale events with up to 130 vendors and 25,000 customers. In the high-end hospitality and wine sector, I have assisted in the build of an international wine business. I have established and nurtured relationships with over 110 distributors and increased revenue for the business by 60%. I have scaled a logistics business to make a smooth transition to international importing. This included handling the sales and logistics of over 2000 products to 100 distributors. I have prepared the business for a sale to a multi-national private equity group, earning profitable income for the owners.
One Fine CollectiveGeneral Manager
Aug. 2019 - Oct. 2020Sydney, Australia
One Fine CollectiveHead of Sales and Events
May. 2016 - Aug. 2019Sydney, Australia
• Actively targeting sponsorship sales and opportunities for major Australian events One Fine Day and One Fine Baby
• Developing and working within an existing marketing strategy.
• Communicate with existing and new vendors in the wedding, baby and lifestyle
industries.
• Database management and utilization.
• Identify and convert potential opportunities for exhibitor sales
• Develop and maintain relationships with key clients to ensure continued growth of event
• Develop new business through cold-calling, networking and referrals
• Research new industry and market sectors to target, developing a strategic sales plan
• Work with the event team to ensure maximum yield of the floor plan
Vino ParadisoSenior Manager - Partnerships + Activations
Dec. 2013 - Jun. 2016Sydney, Australia• The overall account & stakeholder management of a significant Sydney cultural event, held over 3 days in 2015 at The Rocks, featuring over 150 exhibitors, sponsors and charity partners, attracting over 80,000 visitors and presented by the NSW Government Department; The Sydney Harbour Foreshore Authority.
• Procure 3rd party commercial sponsors and corporate partners and manage relationships resourcefully, through effective communication and the achievement of mutually beneficial objectives.
• Efficiently integrate the financial objectives of key clients to the alignment of the festival and its unique sales proposition.
• Preparation & dissemination of detailed strategic marketing plans & accurate financial budgets pre-event and financial reports post-event to Director’s & various stakeholders.
• Project Manage key elements including pre-event media launch, advertising, on-site VIP activation, celebrity ambassadors, sponsor driven installations and various client displays.
Global Gift SourcingHead Buyer
Mar. 2006 - Dec. 2013• Account manage new and ongoing business relationships with key clients, including large-scale, publicly-listed multinationals & various SME’s.
• Develop and implement creative strategic plans and projects for new and existing clients and their brands.
• Create, present and roll-out ATL and BLT campaigns, incorporating retail launches, consumer incentives, GWP’s, event activations and digital platform programs. • Coordination of company participation at various national and international trade events & product launches. • Develop detailed marketing budgets & financial reports and regularly present to the CEO and Board of Directors.
• Develop pricing strategy, assess individual client budgets and exceed company sales & margin objectives.
AvonSenior Product Manager
Jan. 2002 - Dec. 2005• Devise strategies and coordinate the development of a fully integrated brand plan for key products in the portfolio.
• Manage the entire product line life cycle from event launch, pricing, product supply, to tactical activities including advertising, GWPs and product extensions.
• Develop market requirements for current and future products including packaging, distribution, regulatory adherence and sku management.
• Research and analyse market competitors, consumer demand and product trends.
• Drive product development through innovation, engineering & consumer research.
• Build and maintain strong relationships with sales representatives, senior management, industry associations, suppliers and customers
• Demonstrate leadership in cross-functional teams including the development of working relationships with sales, finance, operations and international departments
• Train, develop and mentor junior staff.
• Achieve product, category and company sales and profit objectives
marcus evans SummitsConference Manager
Nov. 2000 - Jan. 2002Sydney, Australia
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