All Copy ProductsDirector of Marketing
Mar. 2014Denver, COThroughout my career, I have substantially contributed to the continuous growth and success of All Copy Products’ day-to-day operations through providing strategic direction and oversight to all marketing aspects, including SEO, direct communications, social media, advertisements, and promotions. Key Accomplishments: • Substantially contribute to growth/success of daily operations by providing strategic direction/oversight to all marketing endeavors, including SEO, graphic/web design, social media, advertisements, and promotions.
• Spearhead on- / off-site SEO, PPC strategies, landing page/web design, and content creation for all digital platforms.
• Establish stable revenue growth/increase client base, resulting in $30 MM in new revenue across six years. • Oversee/mentor 5 employees (SEO specialist, content creators, event planner, and digital marketing specialist).
• Increased website traffic annually from 3,968 to 247,147 visitors through the utilization of SEO and targeted website design.
• Optimized website with keywords, improved formatting, and readability, decreasing bounce rate from 77.75% to 41%.