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Work Background
All Copy ProductsDirector of Marketing
Mar. 2014Denver, COThroughout my career, I have substantially contributed to the continuous growth and success of All Copy Products’ day-to-day operations through providing strategic direction and oversight to all marketing aspects, including SEO, direct communications, social media, advertisements, and promotions. Key Accomplishments: • Substantially contribute to growth/success of daily operations by providing strategic direction/oversight to all marketing endeavors, including SEO, graphic/web design, social media, advertisements, and promotions.
• Spearhead on- / off-site SEO, PPC strategies, landing page/web design, and content creation for all digital platforms.
• Establish stable revenue growth/increase client base, resulting in $30 MM in new revenue across six years. • Oversee/mentor 5 employees (SEO specialist, content creators, event planner, and digital marketing specialist).
• Increased website traffic annually from 3,968 to 247,147 visitors through the utilization of SEO and targeted website design.
• Optimized website with keywords, improved formatting, and readability, decreasing bounce rate from 77.75% to 41%.
CVI Digital SolutionsMarketing Director
Jul. 2013 - Mar. 2014Denver, COServing as the marketing lead, I have demonstrated exceptional aptitude in creating video and graphics for Empower Field Field at Mile High to marketing materials for sales representatives and technicians. I also took IT-related support calls and helped with the installation of connectivity of new machines. Key Accomplishments: • I assumed the first marketing position in company history, implementing an initial responsive website with SEO features, increasing web traffic, organic lead generation, and productivity.
• Demonstrated exceptional aptitude in designing video/graphic content for Empower Field [Denver Broncos stadium] and creating marketing materials for sales reps/technicians to distribute as needed.
• Managed IT-related support calls / executed connectivity installation of new machines. • Led cross-functional team of 1 full-time employee/contractors on an as-needed basis within the marketing department.
WebbStone CRMMarketing & Lead Designer
Apr. 2012 - Jul. 2013Denver, CO
Apple RetailBusiness Specialist
Jul. 2010 - Apr. 2012Denver, CO
Five Point MediaHead of Production / Lead Designer
Jan. 2009 - Sep. 2010Denver, CO
Heritage Christian CenterCreative Director
Sep. 2008 - Jan. 2009Denver, CO
Apex MediaOwner - Freelance Marketing / Design
Jun. 2007Denver, CODuring my tenure with Apex Media, I grew my own business and gained many new clients throughout a 15-year duration. I work closely with large-scale clients to develop marketing assets, brainstorm different marketing techniques and approaches, and explore further market opportunities. Key Accomplishments: • Orchestrate multimedia production, including video production and editing, visual effects and exporting for all mediums, photography and digital imaging, graphic design, social media marketing and development, marketing management, and consultation services.
• Design and found productive solutions to maximize the intended message for each assignment. Ensure constant compliance with approved design standards, verified calculations, and kept documents for quality, accuracy, neatness, functionality, and satisfactory completion.
• Pilot conceptualization, design, development, and execution of hundreds of complex design projects from idea through completion.
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