Ana Coelho - Key Account Manager,

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Work Background

ActualSalesAccount Manager - Marketing Analyst (PT)

Sep. 2023 - Mar. 2024Lisbon, PortugalDeveloping Coreg and Sponsor campaigns, ensuring their seamless execution and optimization while adhering to strategic account growth principles and leveraging data-driven decision-making. This required managing affiliations, accounting for SMS channel customers, and meticulously scheduling all SMS campaigns to maximize their impact on both short-term conversions and long-term customer retention. By employing advanced tools such as CRM platforms (e.g., Salesforce, HubSpot) and integrating customer insights, these efforts were fine-tuned to address specific client needs and foster client relationship management (CRM). Moreover, the role encompassed supporting performance marketing strategies, which are comprehensive digital marketing approaches centered on measurable and tangible results like conversions, sales, leads, or other desired actions that align with a company’s goals. These strategies are inherently data-driven, relying on KPI reporting and performance analysis to ensure real-time evaluation and optimization of marketing campaigns. Through segmentation and targeting, campaigns were crafted to meet the unique demands of key client portfolios, with a focus on ensuring ROI optimization and alignment with broader market trends. As part of the overall strategic marketing approach, attention to customer retention was crucial. Employing predictive analytics and A/B testing ensured that messaging was both resonant and effective, leading to improved customer satisfaction and long-term loyalty. The focus on customer-centric strategies and analytical thinking supported the optimization of campaigns across various channels, including SMS, email marketing, and social media marketing, further expanding the scope and effectiveness of performance marketing efforts. Strategic account growth and customer success were underpinned by robust data analysis, market research, and segmentation, which in turn supported tailored marketing strategies designed to deliver results.

União de Freguesias de Viana do CasteloExecutive Assistant

May. 2022 - Aug. 2023Viana do Castelo, PortugalProvided support to the President by ensuring operational efficiency and strategic alignment. Acting as the President’s key support, I managed schedules, prepared briefings, and coordinated materials for meetings and engagements. Through precise calendar management and collaboration with internal and external stakeholders. This position provided practical experience in supporting a C-level executive. Responsibilities included creating marketing campaigns, managing social networks, updating the website, fostering departmental collaboration, and launching events. Key tasks such as time management, monitoring communications, and maintaining the executive’s calendar demonstrated organizational and multitasking skills. Communication is a cornerstone of the EA role. Acting as a gatekeeper, I managed correspondence and ensured effective communication between the President and stakeholders. Tasks included drafting public posts, preparing reports, and creating impactful presentations. By handling sensitive information with discretion, I handled matters with professionalism and confidentiality. Often oversaw dedicated projects, requiring cross-departmental coordination and progress monitoring, which emphasized my adaptability, problem-solving, and proactive management. Trustworthiness was paramount, as the role involves access to confidential data and strategic plans. In summary, the EA to the President of a public organization combines strategic oversight, operational expertise, and interpersonal skills. By enabling the President to focus on broader objectives, the EA plays an indispensable role in driving organizational success and impact.

RefoodOperations Manager

Nov. 2019 - Mar. 2021Pivotal role in overseeing and optimizing the day-to-day activities of a non-profit institution dedicated to relieving hunger from homeless people and families at risk. Tasks encompassed a wide range of responsibilities that revolve around ensuring smooth operations, efficient processes, and effective resource/team management. I was responsible for planning and coordinating various operational activities, such as inventory management, service scheduling, quality control, and traceability to ensure that the organization met its goals. Additionally, I was also involved in finding new partnerships and donations from benefactors. Read more at: https://www.re-food.org/pt/nucleos/portugal/minho-tras-os-montes/viana-do-castelo https://www.facebook.com/refoodviana

Clube de Atletismo Olímpico VianenseConsultant

Aug. 2019 - Jul. 2022As a specialist in clinical nutrition, I contributed to this team by optimizing the performance and overall health of athletes. The primary tasks revolve around providing tailored dietary advice and creating personalized nutrition plans based on the specific needs and goals of both young and adult athletes, either full or semi-professional. Along with the coaches, I developed strategies to optimize nutrient intake, provided guidance and resolutions to athlete's inquiries, concerns, and issues, as well as educated them about the importance of proper hydration, macronutrients (carbohydrates, proteins, and fats), micronutrients (vitamins and minerals), and supplements. Closely monitored KPIs and adjusted accordingly, aiming to enhance performance, promote recovery, and prevent injuries. Additionally, strived to stay updated on the latest research and advancements in the field, enabling evidence-based recommendations and supporting athletes in achieving their optimal performance and health goals. Interview at: https://www.olimpicovianense.pt/ana-coelho-um-atleta-bem-descansado-alimentado-e-treinado-vai-ser-um-vencedor/

RandstadCustomer Support Agent (B2B)

Feb. 2019 - Feb. 2020Viana do Castelo, PortugalEnsured customer satisfaction by maintaining positive relationships between the company and its suppliers (European and US markets). Tasks involved troubleshooting technical problems, providing product information, processing payments and cancellations, and providing guidance to customers' inquiries. Served as the primary point of contact via phone call, email, and live chat and was responsible for actively listening to customer needs and empathetically addressing their concerns, while documenting customer interactions on CRM adequate software, maintaining accurate records, and escalating complex issues to appropriate departments when necessary. With a focus on professionalism, patience, and effective communication, strived to deliver exceptional service that fosters customer loyalty and enhances the overall customer experience.

Grand Farris Hotel/Norefjell Ski og Spa/The WellWaitress

May. 2016 - Dec. 2017NorwaySeasonal work at different hotels.

ActualSales