Passionate Lead Product Manager with a track record of solving customer problems through technology. Expertise in growth strategies, monetization, discovery prototypes, and A/B testing. Transitioned from a software engineer to a seasoned product leader with a proven ability to drive teams to business feasibility through digital solutions. Committed to crafting excellent products and delivering results.
As a GPM at Hotmart, I empower knowledge content creators to succeed in their ventures by ensuring their students achieve significant progress in their studies and reach their goals. I am responsible for millions of active users on a global scale, driving user engagement and satisfaction through product strategies. I leverage network effects and engagement loops to create a self-sustaining cycle of growth and retention, enhancing the overall user experience and amplifying the success of our creators and their students.
● Led consumer retention product initiatives, overseeing classroom, community, trailblazer, and monetization projects.
● Collaborated with cross-functional teams to deliver enhanced user experiences.
● Shaped product vision and strategy, leveraging data insights and user needs.More...