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Work Background
Phat Puma ProductionsCo-Founder
Mar. 2023San Diego, California, United States
Viasat Inc.Product Marketing Management
Sep. 2022Carlsbad, California, United States• Head of marketing for commercial and defense-focused space-based relay communication services, leveraging hybrid space communications networks for strategic innovation and growth.
California State University San MarcosLecturer – College of Business Administration
Aug. 2021San Marcos, California, United States• Introduce fundamental marketing and branding strategies with a focus on models in branding, principles of digital media, marketing communication best practices, and social media marketing. Special emphasis on the creation, production, and delivery of professional campaigns.
• Prepare and deliverer lectures, tutorials, workshops, and seminars for business students to ensure rigorous and relevant education, using a balance of theoretical, experiential, and applied learning.
• Collaborate with industry-leading partners, academics, and lecturers to improve teaching methods and expand knowledge base. Courses: Marketing 433 - Marketing Communications
Marketing 310 - Personal Branding General Education Life Long Learning 101 - The Student, The University, & The Community
California State University San MarcosAssistant Director, Marketing & Digital Media
Mar. 2021 - Sep. 2022San Marcos, California, United States• Monitor and report KPI insights and CRM processes of institutional marketing objectives by utilizing Salesforce, Sprout Social, Basecamp and develop proactive content strategies and deliverables through cross-departmental collaboration with leads in partnership, branding, university communications, and C-Suite leadership.
• Oversee end-to-end creative strategy and execution on three social media platforms, totaling + 800K impressions/month, through remodeling and strategizing innovative social media content in anticipation of new marketing trends.
• Recruit and manage in-house agency department with direct operational oversight of creative, production, digital, strategy, social, and project management teams.
• Work directly with divisional associate vice president to coordinate and supervise institutional marketing strategies to increase student application rate, student involvement, and student retention.
VITRODigital Project Manager
Oct. 2020 - Oct. 2022San Diego Metropolitan Area• Coordinate multiple teams internally for project delivery including UI/UX designers, front-end developers, back-end developers, designers, and strategists to ensure all digital projects are consistent with clients’ briefs. • Oversee production and manage delivery of all client digital projects, including apps, videos, websites, online advertising, and social media campaigns.
• Manage 3M-7M media strategy plans with an average + 18M impressions/month via strategic paid partnerships through: TikTok, Amazon, ZEFR, GSTV, Epsilon, Kargo, Twitter, and Instagram.
• Proactively communicate with stakeholders to ensure tasks are completed by deadlines and manage expectations when timelines are shifted.
• Manage project pipeline, assessing prospective project feasibility in order to ensure steady stream of revenue and continuous growth. Clients: University of California San Diego, Reign Total Body Fuel, Boston Scientific, Morris Cancer Center, El Pollo Loco
California State University San MarcosMarketing & Media Coordinator - University Student Union, Campus Recreation, Student Life
Nov. 2017 - Feb. 2021San Marcos, CA• Produce creative content and develop compelling multimedia campaigns from concept to completion within designated timelines and fiscal appropriations.
• Oversee and direct a fourteen person creative team in the production of all marketing collateral, digital media, animation, strategy, social, web page design, branding, and research.
• Manage, cultivate, and train the career development of staff members including: graphic designers, videographers, social media specialists, web authors, and marketing assistants.
• Develop logo and brand standard guidelines for all departments and serve as the advisor for compliance among the entities.
California State University San MarcosAdministrative Coordinator - Office of the Vice President, Community Engagement
Mar. 2017 - Oct. 2017San Marcos, CA• Provided executive operational support for two Associate Vice Presidents & the Vice President through project management logistics, and operations related to civic engagement, community outreach, service learning, and government relations.
• Monitored a $2M state budget by analyzing operational allocations, expenditure activity, and reconciling all state funded departments within the Division of Community Engagement on a weekly and monthly basis.
• Performed web page design, development, and maintenance for multiple department accounts within the Division.
• Assisted in event coordination and planning for regional state recognized events and university signature events held within the Office of the Vice President.
• Provided lead direction for employees in assigned areas in regards to office administration, and graphic design work for the Division.
Rocky Point LogisticsDigital Marketing Coordinator
Sep. 2016 - Mar. 2017Oceanside, CA• Monitored and improved the usability, design, content, and conversion of company websites and e-commerce platforms (Amazon, eBay, and Jet).
• Devised strategies and campaigns to drive online traffic to company websites through the use of: paid search, SEO, PPC, and social media.
• Identified trends and insights, and optimize spend and performance to meet quarter goals and objectives.
• Reviewed new technology and platforms in order to keep the company at the forefront of developments in digital marketing.
VITROClient Services Department Account Associate
May. 2016 - Sep. 2016San Diego, CA• Managed and tracked job flow through various agency processes such as: status reports, work orders, estimates, and hot lists.
• Assisted Senior Account members on client projects, client presentations, and pitch preparations.
• Collaborated with and assist in the management of resources for creative, digital, media, production, and strategy teams.
• Compiled and synthesized competitive research for multiple agency accounts on hand as well as potential new businesses. Clients: Taylor Guitars, Boston Scientific, Alaska Communications, Red Robin, El Pollo Loco
California State University San MarcosMarketing and Promotions Assistant - Dean of Students Office
Dec. 2014 - May. 2016San Marcos, CA• Created a working 5-year strategic marketing plan to engage CSUSM community in more night and weekend activities.
• Designed and oversaw website with HTML code for night and weekend activities campaign called Tukwut Life.
• Created, developed, and dispersed digital content through multiple media outlets according to specific university campaigns.
• Ensured the use of Tukwut Life branding is consistent with event expectations.
California State University San MarcosLead Marketing Specialist - Associated Students Inc.
May. 2013 - Aug. 2015San Marcos, CA• Created a wide range of advertising materials on a daily basis including: collateral, digital display ads, material for print, and online video spots all within Adobe Creative Suite.
• Oversaw social media handles for Facebook, Twitter, & Instagram.
• Produced videos that captured the student life experience at CSUSM of ASI programs.
• Lead photographer for larger events such as Homecoming and Polynesian Festival. • Worked amongst a team of 50 individuals to execute goals set within the corporation.
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