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Work Background
MicrosoftIntegrated Marketing Manager: Azure
Jul. 2020 - Mar. 2021New Zealand
MicrosoftContent Strategy Lead: New Zealand
Oct. 2019 - Jul. 2020New Zealand
MicrosoftContent Lead: APAC
Aug. 2019 - Oct. 2019
Social SocialDirector
Mar. 2019Auckland, New ZealandWe help businesses grow smarter on social, backed by strategy, driven by results. From big-picture planning to daily content, media buying to analytics we can handle it all, or just the part you need help with. We work as an extension of your team, offering the clarity, consistency, and execution needed to make social work for your business. Whether you're a fast-moving brand that wants social off your plate, or a business that just needs a little guidance, we're here to support you, strategically. Ready to get social? Let’s talk.
Studio NashDirector: Social Media & Influencer Marketing
Mar. 2019 - Jun. 2024New Zealand
MicrosoftContent Lead APAC: Microsoft Education
Mar. 2019 - Oct. 2019
DigivizerCountry Lead: New Zealand
Mar. 2019 - Oct. 2019
MicrosoftSocial Community Engagement Manager
Jan. 2019 - Oct. 2019New Zealand
HelloSocial Media Manager
Nov. 2017 - Mar. 2019Auckland, New ZealandIn my role at Hello, I managed all social media clients for our agency. Everything from content creation and day to day community management, through to strategy, paid promotions, reporting and analytics. My iPhone is an extension of my right arm and my screen time’s through the roof - social media never stops! Key Clients
- Pita Pit
- Sky Television
- St John
- G-Shock
- Baby-G
- Robinhood
- Mediaworks Radio
- Geneva Healthcare
Westpac New Zealand LimitedBrand Manager
May. 2017 - Nov. 2017Auckland, New ZealandAs Brand Manager, I reported into the Director of Brand and Sponsorship within the Brand, Marketing, Sponsorship and Customer Experience team at Westpac. Key deliverables of my role as Brand Manager included: - Providing brand guidance business wide, to third parties, sponsorships and ambassadors
- Ensuring all communication output from the marketing team was on brand
- Managing agency partners to ensure all communication output was on brand
- Working with agency partners on ATL, BTL and CRM campaigns
- Working with in house studio and print room to provide brand guidance/approvals
- Assisting CRM and CLM teams in creating on brand communications
- Working closely with Westpac Sponsorship and Media teams to ensure brand consistency and alignment across all touch points
- Planning and execution of brand campaigns including the Westpac Chopper Appeal
- Assisting the Director of Brand and Sponsorship with brand strategy/purpose
- Assisting with setting of style guides, tone of voice and brand guidelines - Managing and maintaining the brand budget
- Social media campain planning, management and execution
- CMS management (westpac.co.nz, chopperappeal.co.nz)
- Stakeholder management
- Planning and reporting
- Adhoc brand support as required
Westpac New Zealand LimitedBrand Executive
May. 2015 - May. 2017Auckland, New ZealandReporting into the Senior Brand Manager, my current role is tasked with assisting in delivering a compelling brand strategy for Westpac New Zealand. Day to day, I'm responsible for maintaining the brand’s integrity across all marketing and communications initiatives as well tactical campaigns to drive brand perceptions and engagement. I also work directly alongside our in house studio and agencies to ensure we're delivering a consistent brand experience across all of our marketing campaigns and material.
the pr shopSenior Account Executive
Oct. 2014 - May. 2015Auckland, New ZealandAs Senior Account Executive at the pr shop, my day to day tasks involved drafting and issuing press releases, regular correspondence with our clients, negotiating space for editorial/competition placement, compiling media mailers, creating budget timelines, drafting PR plans, researching placements and responding proactively to media requests, along with assisting our senior account managers. Along with PR I also managed events for our clients, ranging from in house showings at media houses to larger product launches at external venues. Here I was required to run event prep and set up, source and order required materials, create event invitations (photoshop), compile RSVP lists, follow up guests to ensure attendance, liaise with media, social media management and event set up and pack down. I really enjoy working on events. At the pr shop, I also worked as a Social Media Specialist (The Social Butterfly), managing social media accounts for our clients. This role involved managing and monitoring all social media platforms, creating bespoke imagery and content, planning and scheduling posts, analysing social media data and performance, defining and executing social media strategies, designing, executing and monitoring Facebook advertising, actively responding to consumers, liaising with bloggers and key influencers, conducting consistent tone and voice, measuring and reporting social media activity and complimenting clients current PR and sales drives via their social platforms.
the pr shopAccount Executive
Jul. 2013 - Oct. 2014Auckland, New ZealandFrom July 2013- October 2014, I was employed as an Account Executive at the pr shop. – a consumer PR agency. In this role, I assisted with a range of clients including the following: - BeeBio (skin care)
- Blunt Umbrellas
- The Baby Show
- Avalanche Coffee
- PZ Cussons
- EziBuy (fashion & homeware)
- TOMS Shoes
- North Port Events - Nestle Purina (corporate, Fancy Feast, Beneful, Purina ONE)
- Lion Breweries (Baileys, Mac's, Corona, Isaac's Cider)
- CDB (Goldair, SodaStream, Yonanas)
- iMake (Mad Millie; Mangrove Jacks)
- Hubbards
- The Sleep Store
- Skin Institute
- Vita Coco Day to day tasks include compiling media lists, drafting press releases, issuing press releases, placing competitions, media mailers, negotiating space for editorial, compiling EAV coverage reports, contacting media, managing social media, drafting EDMs and assisting the account managers. I really enjoy social media marketing, writing and generally being creative.
the pr shopIntern
Jun. 2013 - Jul. 2013Auckland, New ZealandAs an intern, I assisted with tasks such as putting together media mailers, compiling PR Value reports and assisting with media lists. I was only in this role a short time before being hired as an Account Executive.
Red BullMerchandiser
Dec. 2012 - Mar. 2013Auckland, New ZealandThroughout my time at Red Bull I have been involved in several sales activations, including merchandising activities. In December 2012, I assisted our Off Premise team by merchandising our key central city stores in preparation for the busy holiday period. I really enjoyed being able to expand my knowledge of the Off Premise area of Red Bull and help the team reach our sales targets.
Red BullOffice Manager
Jan. 2011 - Jan. 2012Auckland, New ZealandGeneral day to day office duties.
- Reception
- Accounts
- Invoicing
- Security Processes
- Assisting staff members with tasks
- Powerpoint presentations
- Excel Spreadsheets
- Word Documents
- Taking minutes
- Task management and planning
- Operations
- Ordering stock
- Managing stock coming into and going out of the office on a daily basis
- Taking orders for sales reps
- Ensuring regional offices get their stock
- Co-ordinating regional staff for meetings etc During my time as Office Manager, I assisted both the Finance and Administration team and our General Manager. I was responsible for ensuring that all visitors to Red Bull were met with a smiling face and also was there to help out all other office members. I was exposed to a variety of aspects of the business including finance, logistics, sales and marketing.
Red BullSports Marketing
Nov. 2010 - Apr. 2011Auckland, New ZealandDuring the planning, preparation and execution of Trolley Grand Prix, I had just been awarded the role of Red Bull Office Manager under one condition…. That they would still allow me to complete my University co-op, which had previously been arranged. For Trolley Grand Prix I was the Race co-ordinator, and our sports marketing managers right hand man (girl). This involved organising and selecting competitors pre-event, travelling around to make sure that all of the 86 competing teams were working on their trolleys and ensuring that they were feeling the Red Bull love. I also played a large part in the planning, set up and running of the event on the day. This role was definitely one of my highlights of working at Red Bull. Here, I feel that my communication and time management skills really shone through. Post event, I received so many e-mails and phone calls from competitors thanking me for everything, especially for making them feel like they were really a part of the brand. I loved working on this event, and having thee chance to give average New Zealanders the chance to be an athlete for a day in the seemingly unattainable world of Red Bull.
Red BullWings team member
Mar. 2010 - Jul. 2013Auckland, New ZealandAs a member of the wings team I was part of the marketing team, representing the face of the brand. In this role, I assisted with events, interacted with and educated consumers, assisted the sales team and ensured that the message about our product was being communicated correctly. Each day, the wings team are scheduled on a mission with a specific marketing focus, target demographic, and plan. We are often asked to attend events such as sporting activities, corporate occasions and culture events. The wings team are also a large part of all of Red Bull’s own events. During my time with the company, I have been lucky enough to be a part of a variety of Red Bull sporting and culture events such as Nitro Circus 2011 & 2013, New Zealand Fashion Week 2010 – 13, City Scramble, Drift Shifters, Pop Life, Doodle art, Threestyle, BC One and of course, the 2011 Red Bull Trolley Grand Prix. 2012-13 Red Bull Editions Seeding across New Zealand.
This was a unique marketing venture for Red Bull NZ, which involved three new minis, a two-week convoy from Auckland to Wellington and back, and pallets of the new Red Bull Editions that myself and two other wings team members would introduce into the hands of consumers across the country. Social Media
As a part of my job in the wings team, I was highly involved in the use of social media. Each day I was required to load at least one relevant photo to Facebook or Instagram, incorporating hashtags in order to engage our consumers in the world of Red Bull and the #NZWINGSTEAM. I was also using Twitter to communicate with our consumers and the @RedBullNZ account, providing a point of contact for Twitter users with our wings team.
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