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Work Background
Take BlipDesign Ops Leader
Nov. 2022 - Jun. 2023Automated and optimized processes for a team of 60+ UX designers and 300+ specialists, increasing efficiency and deliverable quality. Led the UX Chapter, managing 20 professionals across 17 teams, as well as a 3-person Design Ops team. Created tools and processes for people management, resource allocation, and designer hiring, aligned with company strategic goals. Established metrics and performance indicators (KRs) to monitor the impact of design on business outcomes.
Take BlipChapter Lead of UX
Jul. 2021 - Nov. 2022Led a team of 20 designers across 17 squads, ensuring the delivery of high-quality solutions aligned with user needs. Implemented design management processes and design systems, promoting consistency and scalability across all projects. Hired and mentored design leads, strengthening the design culture within the organization. Collaborated with leaders from other areas to integrate design into business strategies.
Escola da InteligênciaLead Product Designer | UI/UX
Mar. 2020 - Jul. 2021Ribeirão Preto, São Paulo, BrasilLed the design of digital products for an emotional education platform, impacting thousands of users. Conducted user research and usability testing to validate solutions and improve user experience. Developed intuitive interfaces and UX flows that increased user engagement and satisfaction. Collaborated with development and product teams to ensure solutions aligned with business goals.
WHF Design CompanyService Designer & UX Strategist
Nov. 2018 - Feb. 2020Ribeirão Preto e Região, BrasilWorking as a design generalist, focused on service, user experience and project managing, demands attended were:
- Team and project managing
- Service design leading
- Developing and maintenance of company's/clients' design systems
- Workshop facilitation
- Solution driven development (digital/product/service), implementation manuals and certainty of value delivery of said solutions Within these demands, the deiliverables which I'm most proud are: 💎 Grupo São Francisco site/portal
📄 Health sector, insurance plans, ambulances, hospitals, odonthology. 9 months project, 8 companies, ~1.5mi lifes, site and client portal, attending every group company.
🛠 Roles: UI, UX, research, service, design lead, team manager 💎 WHF's Design System
📄 Own company, with a high bar for design quality, replicable CMS platform. 2 months project, study and creation of system itself and the CMS platform.
🛠 Roles: design generalist, platform developer 💎 WHF's Ground Control
📄 Replicable CMS platform for managing and report projects to clients. 1 month project, designing and developing.
🛠 Roles: design generalist, platform developer 💎 Felí's Conversational Interface
📄 Interface proposed to optimize real state and contractor process of governamental subsidies application request. 2 months project, mapping processes, personas, creating viable solution, prototyping and testing with end users.
🛠 Roles: service, UI, UX and product designer 💎 Conexia After School Club's platform and service
📄 Concept for whitelabel platform for managing schools and marketplace for adittional courses, with recommendations of adittional valued services identified through research. 2 months project, exploratory reasearch, prototyping and user testing.
🛠 Roles: service, UI, UX and product designer
iClinicProduct Designer | UI/UX
Jan. 2017 - Jun. 2018Ribeirão Preto e Região, BrasilServed as the lead designer for one of Brazil's fastest-growing healthcare startups, creating interfaces and UX flows for a medical management platform. Collaborated with marketing and product teams to develop campaigns and features that increased lead generation and user satisfaction. Implemented agile design practices and project management, ensuring fast and high-quality deliveries.
iClinicMarketing Analyst
Apr. 2016 - Dec. 2016Ribeirão Preto e Região, BrasilCollaborated with the marketing team to create exceptional ad campaigns that increased lead generation and trial sign-ups. Focused on visual content creation, elevating the quality and quantity of original marketing materials. Played a key role in establishing iClinic’s visual identity across digital and print media. Worked closely with cross-functional teams to align marketing strategies with product goals.
Nexo ComunicaçãoCreative Art Director
May. 2014 - Dec. 2015"This was a small agency for small local businesses. I came in initially to help the team actually print all the material that was being created by making sure it was all on the highest quality possible, but ended up taking some other roles. Here, I had some an amazing experience and met some of my best friends, which we still keep in contact and meet regularly. Alongside with these people, who became like my family, we created several successful social media campaigns, which converted on an invitation to present a case studie on an event called Social Media Week. While on Nexo, I created videos, all sorts of printed materials, 3D modelled compositions, managed small teams of art director and editor, and helped to make a local small agency solidify its brand and position itself as an agency ready for bigger accounts."
FreelanceFreelance Designer
Mar. 2014BrazilActing as a generalist designer, leading projects in product design, service design, and user experience (UX) for clients across various industries, including healthcare, education, and technology. Developed design systems, UX flows, and intuitive interfaces for digital platforms, ensuring consistency and scalability. Conducted user research, usability testing, and design thinking workshops to align solutions with user and stakeholder needs. Delivered projects such as the Guided Therapy App for Auge and the Socialemotional Game for Cidade da Memória, focused on emotional and therapeutic experiences.
Agência BetônicoSenior Art Director
Feb. 2014 - May. 2014Ribeirão Preto e Região, BrasilMy first job after some time as freelancer, here I was tasked with creating several kinds of printed and digital ads and marketing campaigns. I helped the team by always striving for the best quality, introduced the concepts of 3D modeling on ads and cooperated with management to make all the time tracking on tasks accurate and efficient.
Gigatron TecnologiaCreative Head
Jan. 2011 - Jun. 2011Birigui e Região, BrasilGigatron has been, for 4 years in a row, acknowledged as the best technology franchise by Grandes Empresas & Pequenos Negócios, which is no small feat. While I was part of the team, I made sure we had the utmost quality on our visual ID, ad & marketing pieces and website. I also created several 3D puzzles to help market CNC cutting machinery, which they no longer focus on, and made a website with database integration to help people around the company to publish content to users.
Dote Publicidade e PropagandaAssistant Art Director
Apr. 2010 - Sep. 2010Franca - SPThis was my first real job on an ad agency. Dote's ambience was great to improve my skills as a designer, marketer and professional in general. Here I was able to create ads, visual ID's, web layouts, websites, instructional videos, advertising videos among other several things. This place was great to open my eyes to professional photography, with it's own lean photography studio, in which I worked pleasantly to deliver the best product imagery and where I discovered my love for image retouching.
Gráfica Folha de OrlândiaPrint Production Specialist
May. 2007 - Oct. 2008Orlândia - SPMy first job on the graphic industry. Here, I helped to create and modify layouts for any and all ends. Did some production and printing time management. Was always helping with customer service. And finally, assisted my coworkers concerning production budgets.
Universo DigitalComputer Technician
Oct. 2005 - Oct. 2006Orlândia, SPMy first job ever. I was charged with assembling, fixing, and formatting computers. I also provided technical support for clients and the whole company.
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