Brie Buckingham

Senior Marketing Manager @Brand & Communications Specialist

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Brie Buckingham is a seasoned professional with a proven track record in marketing and brand communication. She currently serves as the Senior Marketing Manager at Aetna, a CVS Health company, where she is responsible for overseeing all marketing strategies, campaigns, and initiatives. With her exceptional skills in strategic planning, branding, and communication, she has significantly contributed to the growth and success of the company. Brie holds a degree in Psychology and has over a decade of experience in the marketing industry. Prior to her current role, she has held various leadership positions in marketing and communications, honing her expertise and gaining invaluable experience. Brie is recognized for her insightful approach to brand management, creative problem-solving abilities, and commitment to achieving business goals. Her dedication to excellence in brand communication is unmatched, making her a vital asset to any organization.

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Work Background

Aetna, a CVS Health CompanySenior Marketing Manager

Dec. 2019None · RemoteOrchestrated high-impact integrated campaigns and thought leadership initiatives that delivered impactful results through data-driven strategies and cross-functional collaboration. - Spearheaded the execution of 360-degree integrated campaigns and B2B thought leadership initiatives, resulting in 27.9K webinar registrations and 11M impressions in 2023, surpassing benchmarks by 15%. - Managed national thought leadership initiatives that contributed to 68 commercial sales, $91,645,648 revenue and 99,597 new members. - Drove commercial client engagement and reached over 3,200 employers, 700 of those were National Account clients, surpassing our overall employer reach benchmark by 10%. - Conducted in-depth data analysis to uncover insights, identify market trends, and optimize marketing strategies, aligning initiatives with business and customer needs. - Managed multiple B2B webinar series, overseeing content creation, event promotion, hosting, and comprehensive reporting to drive lead generation and nurturing. - Optimized thought leadership initiatives by leveraging cutting-edge marketing technologies and platforms to execute data-driven campaigns.

Aetna, a CVS Health CompanyMarketing Manager

Aug. 2017 - Dec. 2019None · RemoteLaunched innovative and successful go-to-market strategies for new products through localized content, strategic paid media tactics, high-impact marketing collateral, with a customer-centric approach. - Launched successful go-to-market programs for pilot products, leveraging localized content, paid media, and strategic marketing tactics to drive adoption and engagement. - Developed high-impact marketing collateral, including high-end member welcome kits and digital onboarding. - Demonstrated a customer-centric mindset, consistently seeking to understand target audience preferences and pain points, and tailoring marketing efforts to resonate with their needs, driving higher engagement and conversion rates. - Conducted in-depth analysis of campaign results, identifying key performance metrics, uncovering areas for optimization, and presenting actionable recommendations to leadership. Championed a data-driven approach to marketing strategy and decision-making. - Demonstrated strategic planning and project management expertise, developing timelines, coordinating cross-functional teams, and maintaining meticulous tracking for flawless execution.

Aetna, a CVS Health CompanySenior Marketing Coordinator

Nov. 2013 - Aug. 2017None · RemoteMarketing strategist skilled in executing end-to-end campaign development that drove membership growth, retention, and revenue across the small to mid-size business segment. - Orchestrated end-to-end marketing campaign development and execution strategies to drive membership acquisition, retention, and revenue growth for the small and midsize business segments. - Spearheaded the creation of a comprehensive suite of marketing collateral, including attention-grabbing assets and sales enablement materials, to support the successful launch of new programs and initiatives. Ensured alignment with brand guidelines, messaging, and target audience preferences. - Exhibited strong project management capabilities, developing detailed timelines, coordinating work streams across multiple teams, and maintaining meticulous tracking documents to ensure flawless execution of marketing campaigns and product launches. - Fostered a collaborative environment, effectively liaising with internal and external stakeholders, including analytics and design teams, to leverage their expertise and drive continuous improvement in campaign performance and resource utilization.

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