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Work Background
Aetna, a CVS Health CompanySenior Marketing Manager
Dec. 2019None · RemoteOrchestrated high-impact integrated campaigns and thought leadership initiatives that delivered impactful results through data-driven strategies and cross-functional collaboration.
- Spearheaded the execution of 360-degree integrated campaigns and B2B thought leadership initiatives, resulting in 27.9K webinar registrations and 11M impressions in 2023, surpassing benchmarks by 15%.
- Managed national thought leadership initiatives that contributed to 68 commercial sales, $91,645,648 revenue and 99,597 new members.
- Drove commercial client engagement and reached over 3,200 employers, 700 of those were National Account clients, surpassing our overall employer reach benchmark by 10%.
- Conducted in-depth data analysis to uncover insights, identify market trends, and optimize marketing strategies, aligning initiatives with business and customer needs. - Managed multiple B2B webinar series, overseeing content creation, event promotion, hosting, and comprehensive reporting to drive lead generation and nurturing.
- Optimized thought leadership initiatives by leveraging cutting-edge marketing technologies and platforms to execute data-driven campaigns.
Aetna, a CVS Health CompanyMarketing Manager
Aug. 2017 - Dec. 2019None · RemoteLaunched innovative and successful go-to-market strategies for new products through localized content, strategic paid media tactics, high-impact marketing collateral, with a customer-centric approach.
- Launched successful go-to-market programs for pilot products, leveraging localized content, paid media, and strategic marketing tactics to drive adoption and engagement.
- Developed high-impact marketing collateral, including high-end member welcome kits and digital onboarding.
- Demonstrated a customer-centric mindset, consistently seeking to understand target audience preferences and pain points, and tailoring marketing efforts to resonate with their needs, driving higher engagement and conversion rates.
- Conducted in-depth analysis of campaign results, identifying key performance metrics, uncovering areas for optimization, and presenting actionable recommendations to leadership. Championed a data-driven approach to marketing strategy and decision-making.
- Demonstrated strategic planning and project management expertise, developing timelines, coordinating cross-functional teams, and maintaining meticulous tracking for flawless execution.
Aetna, a CVS Health CompanySenior Marketing Coordinator
Nov. 2013 - Aug. 2017None · RemoteMarketing strategist skilled in executing end-to-end campaign development that drove membership growth, retention, and revenue across the small to mid-size business segment.
- Orchestrated end-to-end marketing campaign development and execution strategies to drive membership acquisition, retention, and revenue growth for the small and midsize business segments.
- Spearheaded the creation of a comprehensive suite of marketing collateral, including attention-grabbing assets and sales enablement materials, to support the successful launch of new programs and initiatives. Ensured alignment with brand guidelines, messaging, and target audience preferences.
- Exhibited strong project management capabilities, developing detailed timelines, coordinating work streams across multiple teams, and maintaining meticulous tracking documents to ensure flawless execution of marketing campaigns and product launches.
- Fostered a collaborative environment, effectively liaising with internal and external stakeholders, including analytics and design teams, to leverage their expertise and drive continuous improvement in campaign performance and resource utilization.
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