Joana Mendes

Growth Product Manager @Alts Digital

Growth HackerCopywriterAffiliate MarketingEmail Marketing ManagerDigital Ads ManagerHead of GrowthMarketingITMarketing Analytics ManagerSales & BizDevConsultingProduct ManagerBrand Marketing ManagerCommunications ManagerContent ManagerSEO Manager

Avea Life has experienced significant growth over the past quarter, with an increase in new customers and higher customer retention rates. The implementation of new marketing strategies and product enhancements have contributed to this success. However, there are opportunities for further growth, particularly in expanding our product offerings and improving user experience. Our focus for the next quarter will be on leveraging data analytics to gain deeper insights into customer behavior and preferences, which will inform our product development and marketing strategies. Additionally, we will continue to prioritize customer satisfaction and engagement to drive sustainable growth.

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Work Background

Growth Product Marketing Manager

Alts DigitalGrowth Product Marketing Manager

Oct. 2023Portugalmarketing sports betting platform - AI iGaming product

Growth Marketer

UPTHRUST | Growth Marketing & Digital Product StudioGrowth Marketer

Jan. 2021 - Dec. 2023Antwerp, Flemish Region, Belgium• Implemented growth marketing strategies and created full digital tunnels for B2B and B2C corporations in order to generate revenue and leads • Idealized, set up, and optimized Paid & Organic Campaigns, including Google ads, Display, CRO, E-mail Flows, WebPushs and Paid Social (LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok & Youtube). • Mastered tracking & data analysis through Pixels and Google Tag Manager connected to Google Analytics. In order to improve the decision-making process for A/B testing, heatmaps were also employed with tools such as Hotjar & Google Clarity.

Co-Founder | Digital Marketing Consultant

AndorinkCo-Founder | Digital Marketing Consultant

Jan. 2020 - Dec. 2021PortugalFlew with 6 clients & 12 projects. Our community has grown beyond 1200 purely organic followers, reaching 108k impressions. In particular, I highlight the skills I worked on & developed the most: • Coordination of Digital Marketing projects - SEO, Social Media Marketing SEM; • Budget management and Digital advertising campaigns with Facebook & Instagram Ads; • Content Marketing and Copy; • Customer acquisition and prospecting.

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