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Work Background
Alts DigitalGrowth Product Marketing Manager
Oct. 2023Portugalmarketing sports betting platform - AI iGaming product
UPTHRUST | Growth Marketing & Digital Product StudioGrowth Marketer
Jan. 2021 - Dec. 2023Antwerp, Flemish Region, Belgium• Implemented growth marketing strategies and created full digital tunnels for B2B and B2C corporations in order to generate revenue and leads
• Idealized, set up, and optimized Paid & Organic Campaigns, including Google ads, Display, CRO, E-mail Flows, WebPushs and Paid Social (LinkedIn, Facebook, Instagram, Snapchat, Pinterest, Tiktok & Youtube).
• Mastered tracking & data analysis through Pixels and Google Tag Manager connected to Google Analytics. In order to improve the decision-making process for A/B testing, heatmaps were also employed with tools such as Hotjar & Google Clarity.
AndorinkCo-Founder | Digital Marketing Consultant
Jan. 2020 - Dec. 2021PortugalFlew with 6 clients & 12 projects. Our community has grown beyond 1200 purely organic followers, reaching 108k impressions. In particular, I highlight the skills I worked on & developed the most: • Coordination of Digital Marketing projects - SEO, Social Media Marketing SEM;
• Budget management and Digital advertising campaigns with Facebook & Instagram Ads;
• Content Marketing and Copy;
• Customer acquisition and prospecting.
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