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Work Background
OptiowCoFounder and COO Europe
Jan. 2024Paris, Île-de-France, France
MadMix DigitalGeneral Manager
Jan. 2023Paris, Île-de-France, FranceOrchestrated a comprehensive digital strategy overhaul, significantly improving client
engagement through innovative campaign delivery and advanced technological integration.
Fostered long-term partnerships with major global clients including LVMH, Chanel, Renault,
PepsiCo, and Clarins, enhancing their digital presence and customer interaction through
targeted content strategies.
Led a multi-disciplinary team to deliver high-impact digital, web, and VR campaigns that
consistently exceeded client expectations and drove measurable growth.
MadMix DigitalDeputy General Manager
Mar. 2021 - Jan. 2023
MadMix DigitalHead Of Production
Jul. 2016 - Feb. 2021Paris, France
The Ad Store New YorkManaging Director
Nov. 2014 - Jul. 2016New York, NYDirected the digital strategy for a portfolio of clients across finance, retail, food, luxury, and
healthcare sectors, achieving a 40% increase in client retention through tailored digital
solutions.
Oversaw the digital transformation initiatives that revitalized client digital strategies, significantly
improving operational efficiency and market responsiveness.
Built and maintained strong client relationships, ensuring a deep understanding of their business
needs and delivering tailored digital solutions that boosted brand visibility and engagement.
Successfully negotiated and secured three major client contracts that increased annual revenue
by 20%.
Uqido srlDigital Marketing Manager
Feb. 2014 - Oct. 2014Padua, Veneto, ItalyDeveloped and managed comprehensive online marketing strategies that enhanced client sales
and online presence through targeted multi-channel campaigns.
Collaborated closely with clients to identify digital opportunities and challenges, providing
solutions that enhanced their competitive edge and market share.
Enhanced client reporting mechanisms, increasing transparency and improving client
satisfaction ratings.
Ad Hoc SoluzioniDigital Marketing Manager
Oct. 2009 - Jan. 2014Padua, Veneto, ItalyOrchestrated marketing campaigns that increased brand visibility and market share for
multinational corporations.
Led the creation and implementation of digital marketing strategies that resulted in substantial improvements in client acquisition and retention.
Coordinated marketing activities that significantly boosted client engagement and brand consistency across digital platforms.
All Soft Graphics and WebProject Manager
Apr. 2007 - Jul. 2009Padua, Veneto, ItalyManaged projects that developed and implemented comprehensive digital and web campaigns,
enhancing client visibility and interaction across digital platforms.
Directed major website redesign for a key client, which resulted in a 50% increase in web traffic
and a 35% increase in user engagement.
Indalo Communications and PREvent Manager
Feb. 2003 - Apr. 2007Bologna, Emilia-Romagna, ItalyManaged all aspects of event planning and execution, including coordinating press coverage on
local, national, and international levels.
Executed event strategies that incorporated digital marketing elements, enhancing client
engagement and media coverage, while effectively managing event communications and digital promotions.
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