Gabriele Redina

General Manager @MadMix Digital

🗿 HRRecruiterTraining&Development SpecialistEvent ProducerCreative Producer🐦 Design🧨 Consulting🎥 Entertainment🧮 EducationEngagement ManagerCMOContent ManagerDigital Ads ManagerMarketing Director💸 Marketing💼 C-level ExecutiveCOOBrand Marketing ManagerCommunications Manager

MadMix Digital has experienced significant growth in the digital marketing sector, with a notable increase in client acquisition and retention. We have successfully implemented innovative strategies that have boosted our clients' online presence and improved their brand visibility. Our team has consistently delivered high-quality services, leading to commendable customer satisfaction rates. However, there are opportunities for improvement in areas such as employee training and development, and investment in advanced digital tools. We are also observing increasing competition, necessitating the need for unique value propositions to maintain our market position. Our focus moving forward will be to address these areas while maintaining our commitment to delivering exceptional digital marketing solutions.

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Work Background

OptiowCoFounder and COO Europe

Jan. 2024Paris, Île-de-France, France

MadMix DigitalGeneral Manager

Jan. 2023Paris, Île-de-France, FranceOrchestrated a comprehensive digital strategy overhaul, significantly improving client engagement through innovative campaign delivery and advanced technological integration. Fostered long-term partnerships with major global clients including LVMH, Chanel, Renault, PepsiCo, and Clarins, enhancing their digital presence and customer interaction through targeted content strategies. Led a multi-disciplinary team to deliver high-impact digital, web, and VR campaigns that consistently exceeded client expectations and drove measurable growth.

MadMix DigitalDeputy General Manager

Mar. 2021 - Jan. 2023

MadMix DigitalHead Of Production

Jul. 2016 - Feb. 2021Paris, France

The Ad Store New YorkManaging Director

Nov. 2014 - Jul. 2016New York, NYDirected the digital strategy for a portfolio of clients across finance, retail, food, luxury, and healthcare sectors, achieving a 40% increase in client retention through tailored digital solutions. Oversaw the digital transformation initiatives that revitalized client digital strategies, significantly improving operational efficiency and market responsiveness. Built and maintained strong client relationships, ensuring a deep understanding of their business needs and delivering tailored digital solutions that boosted brand visibility and engagement. Successfully negotiated and secured three major client contracts that increased annual revenue by 20%.

Uqido srlDigital Marketing Manager

Feb. 2014 - Oct. 2014Padua, Veneto, ItalyDeveloped and managed comprehensive online marketing strategies that enhanced client sales and online presence through targeted multi-channel campaigns. Collaborated closely with clients to identify digital opportunities and challenges, providing solutions that enhanced their competitive edge and market share. Enhanced client reporting mechanisms, increasing transparency and improving client satisfaction ratings.

Ad Hoc SoluzioniDigital Marketing Manager

Oct. 2009 - Jan. 2014Padua, Veneto, ItalyOrchestrated marketing campaigns that increased brand visibility and market share for multinational corporations. Led the creation and implementation of digital marketing strategies that resulted in substantial improvements in client acquisition and retention. Coordinated marketing activities that significantly boosted client engagement and brand consistency across digital platforms.

All Soft Graphics and WebProject Manager

Apr. 2007 - Jul. 2009Padua, Veneto, ItalyManaged projects that developed and implemented comprehensive digital and web campaigns, enhancing client visibility and interaction across digital platforms. Directed major website redesign for a key client, which resulted in a 50% increase in web traffic and a 35% increase in user engagement.

Indalo Communications and PREvent Manager

Feb. 2003 - Apr. 2007Bologna, Emilia-Romagna, ItalyManaged all aspects of event planning and execution, including coordinating press coverage on local, national, and international levels. Executed event strategies that incorporated digital marketing elements, enhancing client engagement and media coverage, while effectively managing event communications and digital promotions.

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