Chana Garb - Fractional Tech CMO, Consultant

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Work Background

Switch180 global boutique marketing firmConsultant & Volunteer

Jan. 2023 - Jun. 2024United States, New York• Client: Retail Company - evaluated a struggling business, determining the issues with how they were marketing the business and the target audience, making recommendations to the founders/partners on an appropriate course of action to increase overall revenue and foot traffic. • Matanot – Launched a pro-bono/free program providing short-term relief and support for individuals with learning, behavioral, and developmental disabilities. • Worked with an elementary-middle school in Houston to provide business and operational improvement support, resulting in increased efficiencies and decreased costs to stabilize the business cash flow. • Acted as a liaison between Columbia Hospital staff and parents to help bridge the gap of information between the two parties to ensure they understood both the treatment and the patient. • Selected as a guest consumer tech columnist/editor for a bi-weekly NJ newspaper in 2 ok024, showcasing expertise and insights in the rapidly evolving consumer technology landscape.

BosparVice President Marketing

Jan. 2022 - Dec. 2023United States, New York𝐂𝐥𝐢𝐞𝐧𝐭𝐬/𝐁𝐫𝐚𝐧𝐝𝐬: 𝐔𝐧𝐢𝐬𝐭𝐞𝐥𝐥𝐚𝐫, 𝐇𝐞𝐚𝐥𝐭𝐡𝐥𝐢𝐧𝐞, 𝐈𝐧𝐟𝐨𝐛𝐢𝐩, 𝐁𝐢𝐨𝐁𝐢𝐝𝐞𝐭, 𝐑𝐞𝐚𝐥, 𝐂𝐢𝐭𝐲 𝐨𝐟 𝐏𝐢𝐭𝐭𝐬𝐟𝐢𝐞𝐥𝐝, 𝐈𝐧𝐭𝐞𝐥𝐲𝐜𝐚𝐫𝐞, 𝐓𝐞𝐥𝐨𝐬𝐢𝐭𝐲 • Responsible for leading the corporate marketing and external client marketing strategies, leading the transformation from a technology-focused PR agency into an integrated digital marketing, communications, and branding firm, and expanding the agency's client base and service offerings. • Directed a team of 26 marketing professionals disbursed throughout the US, including an SVP and 7 Directors and VPs, leading the marketing operations and campaign management, including integrated marketing, reputation management, social media (LinkedIn, Twitter/X, IG, and Facebook), content marketing, public relations, crisis communications, and employee engagement. • Spearheaded brand management, employee messaging, executive communications, and digital strategy initiatives fostering cross-practice national collaboration and information-sharing efforts while leading the redirection of the company’s public-facing website. • Provided marketing leadership supporting client accounts in Healthcare, Pharmaceutical, Fintech, Consumer Technology, HR, Real Estate, and Enterprise verticals. • Developed comprehensive content strategies for venture capital-funded technology companies specializing in blockchain, AI, Quantum, data platforms, data warehousing, analytics solutions, B2B and B2C APIs, Consumer Apps, Consumer Electronics, Medical Devices, SaaS, CRMs, and cloud security. • Supported outreach efforts for new businesses by identifying opportunities for potential clients to enhance their brand impact, engagement, audience reach, and credibility. • Oversaw account teams, providing guidance on content and producing a wide array of written materials such as bylined articles, newsjacking quotes, press releases, blog posts, LinkedIn content, whitepapers, financial plans, and new client presentations.

BosparKey Achievements

Jan. 2022 - Dec. 2023United States, New York• Championed a reduction of marketing costs by $130K, including lowering event product costs by 75% and cutting external agency costs by $35K • Increased total website traffic by 67% and new user acquisition by 70.93% • Created an employee incentive program achieving 89% employee involvement and reducing involuntary turnover • Enhanced Twitter traffic, growing engagement by 35% • Introduced the new Eric Chemi podcast, increasing total social media engagement by current clients by 13% • Led the ‘Bospar Stands Up’ social media marketing campaign, a human rights program focused on LGBTQIA+ and women’s reproductive medical rights. Highlighted results: Secured awards with Inc. and Fast Company. • Streamlined operations to reduce unpaid overtime hours of the marketing team by 200 hours. • Grew new followers on LinkedIn by 38%, shifting followers from primarily PR people to primarily current and prospective clients. • Boosted reactions/comments by 1,518% and unique visitors by 1,000% on LinkedIn. • Secured 10+ awards, including Fast Company's 'Brands that Matter,' AdWeek's 'Fastest-growing Agencies,' and Inc. magazine.

Switch180Vice President - Marketing Operations & Strategy / Client Services

Jan. 2018 - Dec. 2022United States, New York𝐂𝐥𝐢𝐞𝐧𝐭𝐬/𝐁𝐫𝐚𝐧𝐝𝐬: 𝐅𝐫𝐚𝐮𝐠𝐬𝐭𝐞𝐫, 𝐆𝐂𝐆, 𝐚𝐧𝐝 𝐅𝐮𝐬𝐢𝐨𝐧 𝐏𝐑 • Directed and grew a global marketing and communication firm, developing and deploying strategies for global clients across brand management, product launch, public and media relations, digital marketing, social media, market research, and content management. • Responsible for developing client-integrated marketing and brand strategies, driving global strategies to enhance and optimize their marketing, brand, advertising, and business operations across various industries. • Established brand-building and messaging strategies to target and secure global technology clients throughout North America, EMEA APAC, the Middle East, and South Africa. • Managed strategic planning, media (including digital), and creative for the accounts, guiding the development of digital and traditional components such as broadcast, print, collateral, and experiential programs. • Championed the relationships with key brand stakeholders and partners, developing integrated marketing strategies behind all strategic marketing and communications, branding, advertising, crisis, and image initiatives. • Developed and executed PR campaigns, pitch projects, and managed special PR initiatives for clients, with a focus on achieving specific goals such as increasing brand awareness and generating media coverage. • Conducted thorough market research and developed brand strategies for startups, including go-to-market analysis and product launch initiatives.

Switch180Key Achievements

Jan. 2018 - Dec. 2022𝐂𝐥𝐢𝐞𝐧𝐭: 𝐅𝐫𝐚𝐮𝐠𝐬𝐭𝐞𝐫 • Built a successful organic content marketing machine, increasing organic traffic by 200% in 6 months 𝐂𝐥𝐢𝐞𝐧𝐭: 𝐆𝐂𝐆 • Turned around a struggling business, reducing operational costs by 72% while increasing revenues from $240K to $500K in 10 months • Client: GCG - Increased market share by 65% in K-12, 25% market share in healthcare, and 5% in enterprise 𝐂𝐥𝐢𝐞𝐧𝐭: 𝐅𝐮𝐬𝐢𝐨𝐧 𝐏𝐑 • Launched a new digital marketing channel, enhancing total client fees by 54% within six months of launch • Grew total PR client fees by 16% and extended current PR client contracts, which increased revenue by $116K over 6 months • Wrote/produced a cybersecurity white paper across healthcare/financial/education sectors. • Expanded client services from PR to digital marketing, which increased monthly fees from $10K to $20K. • Blockchain client: Raised contributions by financial investment/investors by 162%. • Cybersecurity client: Developed a cross-channel social media promo campaign with 2 well-known women influencers (at no cost), reducing influencer fees by ~$12K.

Switch180Client: Fraugster (E-Commerce AI Security Provider)

Jan. 2018 - Dec. 2022• Engaged as a marketing consultant for a six-month intensive project, working with the internal Marketing VP to educate the marketing team on the global e-commerce merchant acquiring banking ecosystem and the European and UK payment service providers, bringing them up to speed on more than 30 Players/companies. payment facilitator market, and 5+ local country APM (Alternative Payment Methods). • Developed and executed integrated B2B marketing initiatives aimed at fostering thought leadership, enhancing customer engagement, and driving demand. • Created the product marketing plan, establishing structure and processes to align Go-To-Market (GTM) initiatives across product, sales, marketing, and customer success. • Collaborated cross-functionally with R&D, Product, Customer Success, and Sales teams to devise growth strategies aligned with revenue objectives, facilitating comprehensive growth planning. • Secured awards for clients in financial, technology, and payments areas, including one named by The Next Web as one of Germany and Europe's top five technology companies for 2020.

Switch180Client: GCG – (Provider of IT + Cybersecurity MSP Solutions - EdTech & MedTech)

Jan. 2018 - Dec. 2022• Held dual roles as interim Chief Marketing Officer (CMO) and Chief Operating Officer (COO) for the startup, overseeing the establishment of sales, marketing, branding, operations, and finance departments. • Implemented a scalable business model that maintained pace with revenue streams, negating the need for external investment capital despite significant contracts with SMBs characterized by delayed payments. • Formulated and executed a highly successful sales strategy, initially partnering with a single OEM and subsequently expanding to establish a national network of channel partners, augmenting direct sales efforts. • Introduced innovative marketing strategies, including a targeted content marketing strategy, utilizing a deep understanding of buyer personas and influencers to deliver notable business expansion and success. • Established robust messaging and positioning across product lines, featuring distinct value propositions that address the unique challenges and needs of target personas and industries. • Secured IT contracts with private/public schools, medical practices, and enterprise clients, increasing revenue by 30%. • Introduced the GC-Cube product, a one-to-one Chromebook EdTech/Cybersecurity lockdown device with integrated cybersecurity cloud-based software within the device and secured NJ's Carlstadt public school as the first customer. • Invited by the NJECC to represent GCG on a webinar with 150+ public schools to discuss and share emergency remote distance technology and best practices for public schools K-12 teachers.

CredoraxHead of Global PR and Communications

Jan. 2012 - Dec. 2018Israel, Tel Aviv𝘓𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘔𝘦𝘳𝘤𝘩𝘢𝘯𝘵 𝘈𝘤𝘲𝘶𝘪𝘳𝘪𝘯𝘨 𝘉𝘢𝘯𝘬 (𝘌𝘜/𝘝𝘪𝘴𝘢 & 𝘔𝘢𝘴𝘵𝘦𝘳𝘤𝘢𝘳𝘥) 𝘢𝘯𝘥 𝘎𝘭𝘰𝘣𝘢𝘭 𝘌-𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘢𝘯𝘥 𝘗𝘖𝘚 𝘗𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘗𝘳𝘰𝘤𝘦𝘴𝘴𝘰𝘳 • Managed the global marketing strategy, public relations, and external communications strategy and operations for a financial services technology company and Licensed Merchant Acquiring Bank focusing on e-commerce, gaming, travel, hospitality online companies, and PSP (Payment Service Provider) globally. • Led a team of 35, including VPs, Marketing Managers, and Creative Managers, overseeing strategy execution for the marketing operations, content and creative management, brand management, digital media and advertising, social media, corporate internal/external communications, public relations, customer acquisition and retention, lead generation, and project management. • Directed strategic initiatives across pivotal geographical regions (North America, Europe, Asia, and the Middle East), orchestrating the development and implementation of comprehensive communication, branding, social media, and marketing campaigns, all while managing a substantial marketing budget of $500K. • Oversaw, monitored, analyzed, reported and adjusted all digital and social media activities, encompassing the company’s blog, landing pages, website, mobile app, and profiles on LinkedIn and Twitter, YouTube, Facebook and other platforms. • Facilitated seamless collaboration between 20+ global partners and customers, optimizing resources and ensuring the attainment of campaign objectives across marketing, branding, and PR endeavors. • Developed and implemented detailed go-to-market (GTM) strategies and marketing plans tailored to customer demand, competitive analysis, and product roadmaps. • Produced a diverse array of content, including web copy, social media posts, blogs, advertisements, paid media features, earned media placements, press releases, white papers, and sales collateral.

CredoraxKey Achievements

Jan. 2012 - Dec. 2018• Built and executed a PR and external communications program to help solicit a potential buyer to acquisition the company, after leaving the company – the company was acquired for $574M • Collaborated with a PR and Marketing firm to launch an earned and paid campaign to attract new millennials to work at the company, resulting in attracting an even split of 50% male and 50% female engineers • Increased organic followers on LinkedIn by 75% and Twitter by 40% • Reduced operational costs, reducing marketing budget by $200K • Launched and managed a customer co-marketing program to foster client loyalty and enhance brand visibility in international markets, in Japan, China, Europe, and the US, • Secured 200+ articles and bylines in major media and trades publications, including TechCrunch, Wall Street Journal, Forbes, Inc., The Banker, Financial Times, PYMNTS, InformationWeek, eWeek, Paypers and Finextra. • Secured 20+ awards, including inclusion in the U.K.'s FSTech/Retail Systems 'Best Merchant Acquiring Bank award and KPMG's Global Fintech 100 List. • Secured a speaking engagement at Money2020 for Credorax’s CTO with a panel including WoZ "Steve Wozniak" from Apple, including acquiring a photo of Wozniak with Credorax’s CTO, which led to a viral campaign on social.

Switch180Vice President – Marketing Operations & Strategy / Client Services

Jan. 2006 - Dec. 2012United States, New York• Managed a globally distributed agency with ~15 marketing and public relations professionals stationed across Israel, Europe, and the US, offering strategic guidance to clients on communications, marketing, and brand strategy, leveraging expertise to drive impactful outcomes. • Developed and executed comprehensive marketing and communications strategies, encompassing branding, product launches, public relations, advertising, social media, market research, web content, and content marketing initiatives. • Identified and onboarded global technology clients spanning diverse regions, including New Zealand, Israel, South Africa, Belgium, France, the Czech Republic, Canada, the UK, and the US, achieving a cumulative revenue milestone, generating over $1 million in sales through client monthly fees and multi-year contracts. • Improved sales and revenue for key clients Dane-Elec, EPOS, YikeBike, Nuvo, and SwiftPoint, including launching 20+ consumer products globally. • Saved ~60% on branding, PR, and marketing budgets YoY for clients.