MCSenior Category Manager
Dec. 2008 - Aug. 2022Strategic category leader with a proven record of driving revenue growth and profitability through data-driven analysis, international sourcing, and team leadership on Food Category as Frozen Food, Fish & Seafood, and Delicatessen & Meat. - Led the Retail Marketing Mix Variables sector to success by integrating proven strategies to augment revenue, expand customer base, and increase market share. - Introduced a sales program new product range that captured an increase of 5M Euros in only 2 years. - Developed data-driven category strategies to optimize product mix, resulting in 7% sales growth and 1% margin improvement. - Led the strategic development and execution of a global procurement program for Seafood and Frozen Food, spanning South Africa, Southeast Asia, South America, and Europe. Negotiated advantageous agreements, driving a 35% sales increase and a 20% profitability improvement. - Analysed market data to identify growth opportunities, leading to the launch of new products that exceeded revenue targets by 10%. - Mentored and developed a high-performing team of category managers, resulting in 15% exceedance of team sales targets. - Partnered with cross-functional teams, including marketing, to develop and execute integrated strategies that exceeded sales and profit targets. - Led assortment definition and optimisation strategy that slashed category loss by 50% with a 10% increase in sales over the course of a single year.