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Work Background
edding TechBusiness Development Manager Iberia & Latam
Apr. 2020 - Mar. 2024Madrid, Community of Madrid, Spain
A y N AlimentosManaging Director
Jun. 2017 - Feb. 2020Lerma, Mexico · On-site
Taste & Travel MexicoExecutive Director & Co-Founder
Mar. 2017 - Nov. 2019Mexicohttp://www.tasteandtravel.com.mx/
Primabis S.A. de C.V.President & Co Founder
Feb. 2017Mexicowww,primabis.com
Markem-ImajeGeneral Director/Country Manager - MEXICO
Aug. 2013 - Jan. 2017Mexico City Area, MexicoLeader of a team of 85 professionals, focused on supplying the Food & Beverage Industry. Re positioning of Markem Imaje as the industry leader for coding and marking in Mexico. Main Achievements • As General Director of Markem Imaje Mexico, the company grew 73% from August 2013 to December 2016. • During 2 consecutive years, the Mexico operation was the one with the highest growth within the global operation, with a much higher growth than the market average. • I restructured the Management Team in Mexico and developed a new business model, which was replicated in other countries.
• I developed a new business model in Services and new sales channels, which represented over a 35% YOY growth. Indirect distribution, new route to market design.
Markem-ImajeStrategic Account Manager LAM Region
Jun. 2010 - Aug. 2013ArgentinaRegional Leader of the most valuable accounts of the company in Latin America, such as Nestlé, P&G, Mondelez, PepsiCo, Bimbo, KCC, Danone, Coca Cola, InBev, Alpla, Grupo Herdez, leading a team of 6 people in the pre-sales and sales departments. Main Achievements
• In 2013, I sealed a negotiation which left aside the competitors in more than 10 countries of the region with MI products. • While leading the Latin American team of Key Account Managers, I developed long lasting relationships and sealed good service contracts in the region, which helped strengthen the business with the distributors.
Markem-ImajeKAM Argentina
Dec. 2007 - May. 2010ArgentinaResponsible for the most valuable multinational accounts of the company (which represented 35% of the local sales), focused on the food and beverage industry in the country. I worked closely with the sales engineers where they directly managed the Key Accounts plants at country level.
Plastipak PackagingSales Manager
Sep. 2004 - Aug. 2007ArgentinaResponsible for the commercial area of the company within the country. PET packaging related to CSD and HDPE for customized packaging for other beverage and oil products. In charge of the Annual Strategic Planning for Argentina and South America. Direct relationship with clients and strategy suppliers.
Taste & TravelExecutive Director & Co-Founder
Oct. 2003 - Dec. 2012Argentinahttp://tasteandtravel.com.ar/
Plastipak PackagingBusiness Development Executive
Nov. 1999 - Aug. 2004ArgentinaCommercial leader of the start up of the company in Argentina, starting operations with over 60 new clients. Launch of exports operations and market development in other countries, with Brazil as production base.
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