Sarah E.

Growth Hacker/ Marketing Director @N/A

United StatesEmail Marketing ManagerGrowth HackerDigital Ads Manager💸 MarketingMarketing DirectorCopywriterCRM managerBrand Marketing ManagerCommunications ManagerContent ManagerSMM ManagerSEO Manager

As a seasoned marketing professional with an MBA and ScrumMaster certification, I've dedicated over 15 years to driving brand and revenue growth. My track record includes a 40% boost in market share and 20% increase in brand recognition through spearheading successful campaigns. Having lived abroad for over 13 years, I have extensive international marketing, remote team management, and multi-cultural experience that has made me a more conscience professional. My biggest strength is building and leading high-performing marketing teams from both technical and creative backgrounds. I am a Servant Leadership advocate, and I believe that our people come first.

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Work Background

LatitudeDirector of Marketing - North America

Mar. 2023 - Jan. 2024New York, New York, United States · Remote𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 | 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 • Spearheaded a brand awareness campaign that drove a 40% increase in market share across North America, whilst mentoring global marketing personnel towards achieving a 20% boost in brand recognition across social media and traditional PR/Media channels. • Orchestrated a seamless transition through a significant company merger, securing a 15% increase in operational efficiency post-rebranding and market expansion. • Led digital transformation initiatives, integrating HubSpot CRM and optimizing digital marketing strategies, which enhanced lead management by 25% and operational efficiency by 30%. • Engaged with C-level executives and Boards to align marketing strategies with organizational goals. • Conducted brand strategy planning sessions, resulting in a 20% budget reduction without compromising marketing campaign effectiveness.

RIF TRUSTRegional Marketing Director- Middle East & Africa

Jun. 2021 - Jul. 2023Dubai, United Arab Emirates · Hybrid𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 | 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 • Operating as a marketing agency with my team for more than 22 global pistons and multiple business units, I fostered a performance-driven culture, achieving a 40% improvement in team productivity and project delivery timelines with internal teams and external agencies. I facilitated a department-wide transition from the traditional waterfall approach to Agile methodologies, resulting in increased adaptability, faster project delivery, and improved cross-functional collaboration. • Amplified revenue by 150% through strategic digital marketing initiatives, expanding market presence across 22 countries. • Mentored digital marketing and creative design teams while crafting go-to-market brand strategies for new business units in Nigeria, Egypt, Turkey, and KSA, ensuring successful product launches and a 60% increase in regional market penetration • Worked closely with C-level executives to develop and implement regional marketing strategies. • Elevated brand presence and managed reputation by re-strategizing social media content plans, collaborating with influencers for brand promotion at events, and working closely with our PR agency on effective PR/media activities. • Drove a 30% increase in B2B partners and significant revenue growth by leading the B2B Department in outreach and communication strategies. Successfully acquired new partners from diverse sectors including law firms, travel agencies, investment migration agencies, banks, and family offices through the orchestration of informative content creation, effective LinkedIn lead generation, social media content, B2B event coordination, and targeted email marketing campaigns. • Conceptualized and designed an innovative mobile app that consolidates all B2C and B2B services offered by the firm, delivering an integrated educational and functional user experience across diverse market segments.

E-Shakoosh.comHead of Digital Marketing & E-Commerce

Jan. 2020 - Aug. 2022Dubai, United Arab Emirates𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 | 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 • Orchestrated a compelling growth strategy that surged the number of items listed for sale on the platform by 80% and bolstered social media followers and interactions by 40% within a mere 2-week span. • Redefined user experience, site functionality, and online merchandising, catapulting sales by an impressive 50%. • Fostered business relationships and streamlined communication channels, establishing a cooperative atmosphere between marketing, sales, and executive leadership. • Drove market research initiatives to grasp market dynamics, enabling informed decision-making and a competitive edge in strategic planning. • Exemplified proficient risk management, ensuring robust brand reputation amidst digital marketing campaigns and e-commerce activities. • Spearheaded a cross-functional team in executing project milestones on time, and under budget, enhancing overall marketing efficiency and alignment with organizational goals. • Led the Business-to-Business (B2B) marketing efforts, fortifying relations with other business entities and fostering mutual growth.

Savory & PartnersHead of Content and Communications

Jan. 2021 - May. 2021Dubai, United Arab Emirates𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 | 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 • Orchestrated a 25% ROI improvement through optimized online advertising campaigns via Google AdWords and Facebook by implementing a full-funnel content approach. • Developed crisis communication plans, ensuring brand integrity and stakeholder confidence during critical business junctures. • Mentored a creative team of five, nurturing a culture of innovation and excellence, leading to a 30% enhancement in content engagement rates. • Collaborated with C-level executives to enhance brand communications and crisis management strategies. • Conducted strategic planning for digital marketing campaigns, resulting in a 50% increase in lead generation.

DMCC (Dubai Multi Commodities Centre)Marketing and Business Development Manager

Jan. 2019 - Nov. 2019Dubai𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞 (𝐆𝐨𝐯'𝐭 𝐎𝐰𝐧𝐞𝐝) • Designed and implemented digital marketing strategies, leading to an 80% increase in lead conversions over 6 months and a 75% ROI surge in educational course sales volume. ▪ Generated 400+ quality leads by leveraging multi-channel marketing tactics at trade shows, conferences, and roadshows. ▪ Coordinated with C-level executives to develop and execute strategic marketing and business development plans. ▪ Directed strategic planning initiatives, driving a 30% increase in lead generation through targeted marketing campaigns. ▪ Managed a budget of $2M, allocating resources efficiently across various marketing and business development initiatives.

GetFitEMSMarketing & Business Development Manager

Jul. 2018 - Jan. 2019Dubai𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 • Exceeded sales and revenue targets of 150,000 AED per branch via strategic social media paid campaigns and retargeting, monthly resulting in 450,000 AED ROI. • Developed engaging sales presentations and facilitated sales negotiations resulting in the successful sale of all corporate packages offered to groups such as Etihad, Emirates and government hospitals. • Managed a team of 15 staff across three branches and coordinated all marketing and sales activities for a fitness and wellbeing company, providing electro-muscle stimulation forms of exercise with highly educated trainers and nutritionists.

International School of Creative ScienceOffice Manager and Marketing Specialist

Aug. 2016 - Jul. 2018Dubai Emirate, United Arab Emirates𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 | 𝐊-12 • Recognized for a 100% increase (from 300 to 600), the school’s enrollment numbers and tuition sales in the very first year of operations nearly tripled in the second year (from 600 to 1600) through practical training and management of the Admissions and Customer Service Team and improving digital marketing strategies. • Analyzed performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics) • Led the correspondence efforts within the community by writing and sending weekly updates to the community via email marketing and our social media platforms. Also prepared surveys to acquire feedback from the community on necessary improvements.

Forever Living Products Middle EastStart-Up Digital Growth Entrepreneur

Jun. 2015 - Jul. 2016Abu Dhabi𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐖𝐞𝐥𝐥𝐛𝐞𝐢𝐧𝐠 Entrepreneur and creator of my own home business which involves helping people live their healthiest and fittest lives. I mentored my clients on easy ways to incorporate healthy eating and exercise habits into their busy lives while increasing sales of Forever Living products and recruiting like-minded individuals onto my team. Developed and implemented digital marketing and social media strategies and analyzed data during and after digital campaigns.

Aldar AcademiesCommunications Assistant / Parent Relations

Nov. 2012 - May. 2015Abu Dhabi𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 | 𝐊-12 Developed and executed media outreach plan and tracking of media coverage. Served as the school’s primary spokesperson and managed relationships with key media contacts. Community Outreach / Editorial: • Edited and proofread all email correspondences from the school to the public community and led the school’s email marketing efforts to build a strong relationship with the community. • Designed and edited the school’s academic calendar with all the ADEK aligned holidays and school activities. • Organized the annual community outreach event with a 100% increase in attendance and donations collected for orphaned children in the UAE.

Elite Consulting Group NYCCommunications Coordinator

Apr. 2009 - May. 2012New York𝐋𝐞𝐠𝐚𝐥 | 𝐋𝐚𝐰 𝐅𝐢𝐫𝐦 | 𝐓𝐚𝐱𝐞𝐬 • Directed the development and production of communication for digital and printed assets, including websites, social accounts, newsletters, brochures and videos. Worked closely with internal teams to action the communication strategies. • Provided regular performance reports to the Business Director that accurately captured all sales and marketing activities.