Ricardo Triana

UX Lead @Itau Bank

ColombiaUX/UI DesignerProduct Designer🐦 Design

I am a father, husband, UX leader, and cyclist with 15 years of experience in the design industry. My purpose is to lead the organization towards digital transformation through research, innovation, and methodological efficiency. Focused on people, I incorporate corporate vision into the daily work of teams, promoting values such as discipline and love for what we do, recognizing that they are the foundation of everything. Key achievements: *7+ years leading UX teams and 4 focused on Banking. *70+ projects for corporate clients in USA, Canada, Germany, Spain, Norway, and Colombia. *120+ Designers of all seniorities. *100+ User experience products/flows in production and meeting experience and business KPIs. *Optimized flows through UX methodology leveraging business objectives: Digital conversion of at least $130 million across various digital products, a 237% increase in insurance acquisition, and SEO positioning in first place for at least 2 digital products. *160+ UX research generating backlog. *Budgetary efficiencies +3000 million pesos I have been a scholarship recipient from different educational institutions, awarded for various entrepreneurial initiatives, and have been a finisher in some of the toughest triathlon and cycling races in South America.

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