Halima Bulama

Data Scientist @Flywheel digital

Data Scientist✔️ ITData Analyst

Halima Bulama is a proficient Data Scientist at Flywheel Digital Company. With a strong background in mathematics and computer science, she has been instrumental in leveraging data-driven strategies to drive business outcomes. Halima's expertise extends to areas such as data mining, predictive modeling, and machine learning. Prior to joining Flywheel Digital, she has worked with several tech companies, honing her skills and contributing her knowledge to the development of effective data analytics systems. Halima holds a masters degree in Computer Science , several certifications in AI Engineering and she continually seeks to update her knowledge and stay abreast of new developments in the field. Her passion for data science is rooted in her belief in its potential to drive innovation and efficiency in business.

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Work Background

Flywheel DigitalData Scientist

Aug. 2022Baltimore, Maryland, United StatesBuilt an advanced classification models utilizing Random forest algorithm with 90% accuracy in identifying Ad-relevant items, enhancing marketing effectiveness. Utilized NLP packages to build text Classification model that categorized the company’s resource materials into relevant groupings for easy access. Utilized statistical analysis to conduct comprehensive research to understand Walmart’s placement algorithm, leading to a 40% increase in product visibility for client’s items, while collaborating across teams to ensure data-driven decisions aligned with business goals . Conducted in-depth prescriptive and descriptive analysis of e-commerce data using sigma business intelligence tool to uncover key insights that led to data-driven recommendations for digital marketing strategies and presented the complex technical findings and insights to stakeholders, facilitating informed decision-making, and driving actionable business outcomes. Spearheaded the creation of internal and external dashboards using various data visualization tools such as tableau, and sigma to display relevant metrics resulting in a 50% improvement in real-time performance monitoring. Built a churn prediction model using deep neural network which aims at boosting customer retention and save the company revenue in subscription renewal.

Great LearningAcademic Mentor

Sep. 2023University of Texas at Austin

VOICE OF NIGERIA, BROADCASTING HOUSE Data Scientist

Jan. 2019 - Jul. 2021NigeriaBuilt and deployed classification models using decision trees to segment customers by TV show preferences, driving a 25% audience engagement boost. Analysed large-scale datasets from diverse sources, including social media and user feedback using open source packages like python, pandas, numpy and json, to extract trends and insights for decision-making in content creation and broadcasting strategies that fuelled a 30% improvement in targeted content delivery. Collaborated across teams to brainstorm on ideas and provide advertising recommendations, resulting in a 15% increase in ad relevancy. Additionally, leveraged PowerBI for visualizing results and utilized predictive analytics to forecast viewership trends for upcoming events, contributing to a 10% increase in viewership for high-impact shows.

VOICE OF NIGERIA, BROADCASTING HOUSE Data Analyst

Oct. 2017 - Jan. 2019NigeriaCollaborated across teams to provide advertising recommendations by analyzing data and drawing insights, resulting in a 15% increase in ad relevancy. Led a team of data analysts to develop dashboards and reports using PowerBI to provide real-time insights into audience engagement and content performance, contributing to informed editorial decisions. Spearheaded data collection and labelling, elevating data accuracy by 20% for effective analysis. Conducted in-depth exploratory data analysis to identify trends, patterns, and insights, resulting in improved content strategies and programming decisions and collaborated with content creators to provide data-driven recommendations for show development, resulting in a 15% increase in viewer retention.

VOICE OF NIGERIA, BROADCASTING HOUSE Network Administrator

Oct. 2012 - Oct. 2017Abuja, Federal Capital Territory, NigeriaManaged network administration tasks, optimizing network performance for seamless operations and monitored network health proactively, reducing downtime by 20% through rapid troubleshooting and preventive measures. Implemented robust security protocols, leading to a 30% reduction in cybersecurity incidents and vulnerabilities. Provided technical support to staff, achieving a 95% customer satisfaction rate through effective problem resolution.

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