VOICE OF NIGERIA, BROADCASTING HOUSE Data Scientist
Jan. 2019 - Jul. 2021NigeriaBuilt and deployed classification models using decision trees to segment customers by TV show preferences, driving a 25% audience engagement boost. Analysed large-scale datasets from diverse sources, including social media and user feedback using open source packages like python, pandas, numpy and json, to extract trends and insights for decision-making in content creation and broadcasting strategies that fuelled a 30% improvement in targeted content delivery. Collaborated across teams to brainstorm on ideas and provide advertising recommendations, resulting in a 15% increase in ad relevancy. Additionally, leveraged PowerBI for visualizing results and utilized predictive analytics to forecast viewership trends for upcoming events, contributing to a 10% increase in viewership for high-impact shows.