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United Arab Emirates
Work Background
EpsilonDirector of Growth
Aug. 2022Dubai, United Arab Emirates
GoldbckCo-Founder
Jun. 2022Dubai, United Arab Emirates · On-siteCo Founder
Terra VirtuaAdvisory
Feb. 2022Dubai
GoldilockAdvisory
Feb. 2022Dubai
The ENTERTAINERChief of Revenue B2B
Jun. 2021 - Mar. 2022Dubai, United Arab Emirates
The ENTERTAINERInternational Sales and Business Development Director
Mar. 2019 - Mar. 2022Dubai, United Arab EmiratesThe Entertainer Business is a global loyalty and rewards solutions provider. Offices in over 19 Countries, serving large corporate clients such as Visa, Mastercard, Vodafone, and FNB. In this role, I focus on worldwide business development and strategic partnerships to drive revenue and growth in our business. I manage a team of 8 sales heads and lead the vertical sales specialists in both banking and telco which generate over 85% of our total revenue. • Secured new business with high profile organizations in KSA ($1.5m), Singapore ($800k), and South Africa ($650k)
• Built partnerships with new companies to add more value to our platform including, ride-hailing services, flights, fine dining, and USA sourced rewards.
• Analyzed with marketing our redemption through the customer APP’s and put a strategy in place to grow clients App usage. App usage grows our revenue and in 2019 the strategy grew usage by more than 25% to over 2m transactions.
• Design and implemented a franchise model in line with global growth plans. Agreements now signed with Jordan, Serbia, Egypt with more Countries under negotiation. The franchise also allows growth into new markets without committing more overhead into the business and allows revenue generation from licensing the platform
Deluxe Entertainment Services GroupSales Director Middle East, and Senior Vice President of Deluxe Media Cloud
Mar. 2017 - Mar. 2019Dubai, United Arab EmiratesDeluxe is the world’s leading video creation to distribution company offering global, end-to-end services and technology. Deluxe enables the worldwide market for professionally created video. The world’s leading content creators, broadcasters, OTTs, and distributors rely on Deluxe’s experience and expertise. I was the Director managing a team of 9 (sales, marketing, admin, engineering) that focused on developing new business and managing existing contracts with both Telco and Television platforms. Responsible for the GCC market. • Secured large ($4m) long term contract with DU, the largest Telco company in the UAE for the supply of Hollywood content onto their TV platforms both IPTV and APP.
• Managed to reduce operational costs without impacting efficiency by 40%. The saving was driven by moving to smaller offices and utilizing technology to deliver content rather than courier services
• Globally developed sales strategy for Media Cloud – revolutionizing content delivery efficiency. The worldwide sales team then used this strategy to sell Cloud Television solutions. Clients included NFL, ESL, and SBS.
Imagine CommunicationsSales Director, Middle East
Mar. 2014 - Mar. 2017DubaiImagine Communications is one of the worlds leading manufacturers of equipment and solutions that help media companies make and monetize television. Imagine was previously known as Harris but was bought out by the Gores group. Re-branding played a key part of the local strategy I was the Sales Director managing a team of 26 (sales, marketing, and engineering) that focused on developing new business and managing existing SLA contracts with both Telco and Television platforms. Responsible for the GCC region and Pakistan • Managed the local company re-branding and relaunch in the Middle East together with the marketing team, on tight budgets. Actions included Press campaigns, offices, local events, and seminars. Results included key win back with customers namely OSN ($1.1) and MBC ($700)
• Developed and coached the sales team which in turn delivered a record business year in 2014 and overall. 70% growth during my tenure turned the local company into a multimillion USD operation. • Drove the first cloud solution television sale in the world for Imagine at Al Rayan TV in Qatar 800k USD
• Changed sales bid process to ensure all commercial, technical standards applied resulting in improve win rates.
Media Group Int.Head Of Sales
Apr. 2012 - Mar. 2014DubaiMedia Group International is a leading independent media systems integrator based out of Qatar with offices in Dubai. Building television networks from start to finish. Including clients MBC, Bein Sports, Al Kass, Oman TV, Etisalat, Sharjah TV, Abu Dhabi TV, Dubai Television, and Qatar TV I was responsible for securing new business in the GCC and Africa. I managed a small team of 15 including sales, bid managers, and engineers.
Broadcast NetworksSales Director
Feb. 2011 - Apr. 2012Independent systems integrator for Television Sales Director Managing a small bespoke solutions team of 6 people, sales, solution architecture and administration. Key achievements: • Awarded contract for over $2m to build OB trucks for Norway
• Designed and built new TV playout facility for Arqiva in UK for $900k
• Managed contract delivery for Chello Media in Holland worth in excess of $1m per annum
• Awarded contract for the Murdoch Group to build first user friendly facility of news-paper journalist to produce video interviews
O VideoCompany Director
Aug. 2008 - Feb. 2011O Video is a supplier of professional Television and Video Equipment Director and Equity holder and expanding Eastern European Broadcast Equipment Supplier. Offices in UK, Romania, Slovenia, Moldova, Hungary and the Czech Republic Key achievements:
• FY10 achieved Year on Year Growth at more than 20% in a challenging market, despite the economic downturn
• FY08/09 Opened 3 new offices Hungary, Czech Republic, and Slovenia.
Sony Business Europe South East Europe/IsraelRegional Sales Head
Jan. 2007 - Jul. 2008Budapest, HungarySony Professional Solutions is a subsidiary of Japanese multinational technology and media conglomerate Sony with the main focus on professional products. These range from broadcast software and video cameras to providing Outside Broadcast Units and professional displays. Developed Eastern Europe business markets for Sony Business Europe; setting up of distribution networks and investigating new business opportunites outside of Broadcast Media. New business areas include retail, governmental, medical and education.
Sony Business Europe South East Europe/IsraelCountry Manager Czech and Slovak
Apr. 2005 - Apr. 2007Achievements:
• FY06 Qualified on Sony's Leadership Development Program (2 year course)
• FY05 Delivered record sales and profit for Sony Czech. NP percentage was the highest in Sony Europe.
• FY04 Achieved double sales target for High Definition product sales.
• Delivered ground-breaking £500k contract for Sony to instal inter-active equipment into the Budweiser/Budvar museum in southern Bohemia, demonstrating to Sony’s senior management the commercial potential of new market applications. Also implemented a High Definition Marketing strategy for South East Europe; delivered the first retail display solution to Romania and recovered Serbian National Broadcaster as a Sony client and won contracts in excess of one million euro.
Sony Professional Systems, EuropeRegional Sales Manager
Jan. 2002 - Dec. 2005BasingstokeSelected to design Sony Professional Solutions Europe’s (PSE) sales academy program (delivered out of Sony Europe’s HQ in Basingstoke) tailoring products for the healthcare, media & broadcast, network video monitoring, video conferencing and retail, transport and venue industries and providing open solutions for designing, financing, installing and supporting end-to-end audio-visual & IT (AV/IT) to these industries.
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