Chris Collis - Marketing Leader, Collis Marketing

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Work Background

DiffusionDataHead of Marketing

Jun. 2022London, England, United Kingdom · HybridResponsible for the rebranding of this business, building a system within real time technology marketing – working with high level clients and strategic partners. • Restructure and prioritization of the global marketing team with 2 direct reports • Initiated and executed a ground-breaking marketing lead generation engine, growing the pipeline by 50% • Successfully led the rebranding transition from Push Technology to Diffusion Data within 6 months, including pioneering a new website project, a revamped brand and messaging tailored to key target customers • Creating and developing the business’ marketing strategy and brand’s presence • Instrumental to uplifting opportunities by 75%, formulating and implementing comprehensive marketing content and event planning • Developing marketing strategies and initiatives, creating key marketing briefs • Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans • Budget planning, board, and stakeholder reporting • Monitoring campaign performance always ensuring objectives are consistently met and uplifted where achievable • Competently adopting and actioning successful management frameworks incorporating 121’s, appraisals and reviews, promoting positive employee and business objectives • Instrumental towards being nominated by a third party for an Industry recognised award

VirtasantHead Of Marketing

Oct. 2021 - Jun. 2022London, England, United Kingdom · RemoteWithin a global market responsible for building and marketing the next generation of cloud solutions within a team supporting 38 countries • Managing 6 direct reports in the USA and Eastern Europe maintaining interactive daily meetings and successful directional leadership • Planning, building, and maintaining marketing initiatives to achieve 15% company growth • Analysed and monitored customer data and campaign performance to drive improvements • Content overview and rewrite providing and driving targeted multi-channel marketing successfully increasing traffic by 45% • Monitored campaign performance, adopting necessary strategy as required ensuring business goals were consistently achieved • Competently adopting and actioning successful management frameworks incorporating 121’s, appraisals and reviews, promoting positive employee and business objectives • Implemented team management improvements, introducing wellness days, and refining working practices for a remote team

CloudreachHead of Digital lead generation

May. 2020 - Oct. 2021London, England, United Kingdom · HybridCloudreach is a medium sized Cloud Consultancy offering a vast amount of services to their clients. They specialise in handling large scale cloud migrations. Achievements: Increased sales pipeline by 4.8 million per quarter, increased website traffic 20%, increased MQLs by 30%, migrated CRM to Marketo Marketing channels used: Events, PPC & Paid Ads, SEO, Audio marketing, Partner marketing. Responsible for driving performance and solutions within a next-gen technology leader for trusted and sustainable digital transformation • Drove a global marketing team of 17, restructuring and developing strong relationships cross departmental team members enabling collaboration, advice sharing and directional leadership • Operationally effective in engaging teams throughout the UK, Europe, and North America with structured day to day meetings working within varying time zones • Operated a full suite of team leader management including 121’s, appraisals, reviews in line with business objectives • Established and developed overall ownership of a digital marketing presence, in particular from event based to digital marketing • Creating sales opportunities transforming a zero-pipeline generation to positively winning opportunities every quarter, averaging £4.8 million • Responsible for the revamping and reworking of company websites, with proven results; 20% increase in traffic alongside 30% uplift in leads • Direct reporting to the CEO and board updating with marketing activities, campaigns and collaborations • Effectively working with budgets, ensuring operational needs, goals and targets aligned with stakeholders and boards were met • Able to report and deal with departmental challenges and conflict resolution where appropriate, creating a ‘marketing family’ scoring highest employee satisfaction

VoltimumMarketing Manager

Jan. 2018 - Mar. 2020Rotherwick house, 3 Thomes More St, St Katherines & Wapping LondonResponsible for regeneration of a successful social media strategy across partners and agencies • Managed day-to-day activities of Voltimum agency for partners/clients, directly overseeing digital and traditional marketing • Led a global team of 6, supporting necessary frameworks for cohesive engagement • Organised and analysed complex data, monitoring campaign performance ensuring business goals were met • Owned all marketing aspects, campaigns, and implemented a new social media strategy. • Successfully managed paid social campaigns generating over 10K leads for Voltimum partners • Introduced a streamlined campaign strategy for improved resource allocation and enhanced revenue • Carrying out regular employee reviews, appraisals and 121’s through a positive managing stance • Content writing, proof reading support for a regularly published magazine • Webinar program organised and implemented, annually delivering 60+ live webinars for Voltimum partners., successfully leading to 100’s of leads for both Volitmum and others

Neopost UKDigital Marketing Manager

May. 2015 - Jan. 2018Romford, United Kingdom At Neopost it has been and is my role to grow the business digitally. Neopost are making the transition from a Franking Machine company to a SAAS company. I have been responsible for training a lot of the technical skills my colleagues now have. This has helped the marketing department become a lot more digital marketing savy. With this we have been able to realise some goals that have been put back for years due to lack of knowledge. Neopost and my team has grown digitally since i took on my role and this can be seen by the education that i have spread out to the rest of the business about what can be done and how we can help. I have introduced and streamlined the lead factory model for lead generation. Part of this has been streamlining the complete lead process from website form fill to sales appointment and monitoring drop off and conversion rates. Since i have joined we have rewritten/updated the following: www.neopost.co.uk - All pages have been updated Marketing automation - Introduced marketing automation to the business and improved what was already in place. Other areas of the business have also been educated in order for he processes to work correctly. Campaign process - Moved over from a print and advert related campaign process to a social media and landing page style campaign with great results! I have overseen a 200% increase in leads for our core products. The increase for our CSS product leads is 20% over the same time period. Leads generated through automation have increased by 25% and our customer retention have increased by 10%. I have also identified and reported back to the business serious customer journey flaws and bottlenecks. This has lead to increased support for existing customers on our website and a much higher level of engagement on our website. The overall customer journey has been decreased by 2 steps to our main pages. This has lead to a longer visit time because of the content i have written for the new product pages.

HoneywellDigital Marketing Specialist

Sep. 2007 - Apr. 2015BasildonResponsible for Global digital marketing for the Electrical Products SBU of Honeywell. Role responsibilities: 1) Connecting marketing to sales and providing lead nurture campaigns to drive online sales contacts. 2) Maintaining and updating of Sharepoint websites. Writing new content and updating 40K + of website pages. 3) Key role in rolling out of marketo marketing automation software to the regional teams. Monitoring of all external emails create by the teams and providing support for them. 4) Html 5 coded websites to be maintained and updated. 5) MK and Honeywell app development to support customer needs. Updating of app also included in this role.