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Work Background
Leticia Lorenzato Data ConsultingData Architect | PowerBi Solution Expert | Product Owner
Feb. 2024Ribeirão Preto, São Paulo, BrasilMicrosoft Certified - Power Bi Data Analyst Associate (PL-300). Online content creator - Independent consulter - Business Analytics Acting as Data Architect:
- Focused on data architecture, governance, and modernization within a global team.
- Led the optimization of legacy systems, increasing data processing efficiency by 25% and reducing operational costs by 30%.
- Collaborated with cross-functional teams to streamline data integration workflows, aligning legacy systems with modern, scalable solutions.
- Documented data structures extensively, enhancing transparency for both business and technical stakeholders.
- Leveraged Data Factory, Python, and PySpark to modernize data pipelines, prioritizing performance, scalability, and automation within Cloud Computing environments. Acting as Product Owner & Solution Expert:
- Led Data and BI initiatives in an international setting.
- Managed data analysis and optimization projects using Synapse Analytics and Power BI, achieving a 30% increase in data extraction efficiency.
- Developed product strategies with senior leadership, aligning business objectives, applying agile methodologies (Scrum, Kanban), and serving as a technical reference.
- Oversaw product roadmaps and backlogs, focusing on process automation and project delivery efficiency.
- Utilized Power BI, Azure Analysis Services, and data-driven insights to optimize information processing, improving delivery efficiency by 20%.
KeyrusSenior BI Business Analyst
Aug. 2023 - Feb. 2024Ribeirão Preto, São Paulo, BrasilI worked as a Business Analyst, playing a crucial role in data analysis and generating valuable insights for clients. My responsibilities included collecting and cleaning complex data, preparing it for advanced analyses, prioritizing data quality, and collaborating with multidisciplinary teams. I was responsible for data modeling, using advanced Business Intelligence tools such as Synapse Analytics and Power BI to create dynamic dashboards and data pipelines. I developed data-driven solutions, enhancing my skills in analysis, modeling, and the use of data ingestion tools. I expanded my experience in market analysis, adapted to fast-paced environments, and demonstrated problem-solving skills. I conducted detailed interviews with clients, translating business requirements into technical solutions, mapping data sources, and documenting critical information. My involvement included the following projects: Financial Dashboard (GS Inima) - I highlight my expertise in Power BI and SQL, optimizing processes with Power Automate and reducing human interaction.
Application and Power BI for COA Area (TEREOS) - I contributed to laying the foundation for creating the Power Apps application and an extensive Power BI dashboard, translating business requirements and using advanced SQL for data modeling and analysis.
My experience at Keyrus encompasses data analysis, Business Intelligence solution development, and a position among the leaders in challenging projects.
TRACK&FIELDAnalista de dados Pleno
May. 2023 - Aug. 2023São Paulo, Brasil• Developed and enhanced the visual identity of the Business Intelligence (BI) department, ensuring a cohesive and intuitive experience for end users.
• Led the coordination of strategic projects to revamp indicators and dashboards, resulting in more effective visualizations and actionable insights for decision-making, including contributing to daily stand-ups to promote collaboration among team members, sharing progress, identifying obstacles, and ensuring timely project delivery.
• Provided valuable insights to the business team, using advanced data analytics and engaging visualizations to identify growth opportunities, process optimization, and operational efficiency, working with technologies such as DataBricks, Azure Synapse, Tabular Data Analysis, SQL, Queries, DAX, Jira, Bitbucket, Azure Data Factory, among others.
• Collaborated with the UX/UI team to design user-friendly and intuitive interfaces, improving user experience and increasing adoption of BI solutions. Developed interactive frontend components for dashboards using modern technologies to enhance usability and interactivity of visualizations.
• Implemented advanced data visualization techniques to communicate complex data clearly and impactfully, using tools like Figma and Power BI. Worked closely with multidisciplinary teams to ensure seamless integration of BI solutions into existing processes.
• Stayed updated with technological trends and best practices, continually exploring new tools and methods to enhance data analysis and visualization.
QAT Global | Custom Software DevelopmentBi Developer
Dec. 2022 - Apr. 2023Ribeirão Preto, São Paulo, Brasil• Individual performer responsible for developing SQL queries, SSRS Reports and BI Dashboards to several teams and areas correlated.
• Fix problems with existing reports to bring back the functionality of the company’s system, working with extremely tight deadlines inside client's team. • Autonomy and discipline to work remotely, developing dashboards in conformity with old reports to create a more user-friendly interface and KPIs visualization for board members.
• Extensive utilization of queries in SQL, DAX and M language and also systems such Power BI, Power BI Report Builder, SSRS Report Builder and Paginated Reports.
• Worked directly with client's team on a daily basis, applying strong communication skills and problem-solving.
LCR Mais BrasilOperational Manager
Jan. 2020 - Jul. 2022Ribeirão Preto, São Paulo, Brasil• Managed data flow (large databases) through online streaming and reports, also customized and created dashboards using Power BI. Developed and effectively applied Microsoft solutions, specifically the Power Platform, for visualization, automation, and standardization of reports.
• Communicated progress on semi-annual initiatives to internal and external board members. Led all weekly and monthly meetings and presentations, presenting indicators and KPIs for team motivation and development. Created analytical reports and statistics as needed, presenting them in interactive dashboard form, also automating personalized delivery of such reports.
• Used algorithms, low-code programs, and tools to build predictive models for automation. Utilized exploratory data analysis and techniques for pattern identification, relationship identification, and data-driven forecasting.
• Effectively mined unstructured data and developed an AI (artificial intelligence) for future mining, increasing productivity and using automation and tools like Power Automate. Structured the company's Data Warehouse with Azure services through SQL Queries and APIs linked directly to the online dialer.
ELR FACTOR SOLUCOES EM NEGOCIOSAnalisys Manager
Oct. 2018 - Jan. 2020Ribeirão Preto e Região, BrasilResponsible for leading the Sales department, with a team of 3 direct reports and twenty indirect reports, through a partnership between companies.
I played a key role in training the entire sales team and led the transformation of the company's culture towards a focus on results with quality, reducing losses due to complaints.
In charge of financial compliance reporting for commissions and also commission payouts to salespeople.
I reviewed the entire performance cycle, meritocracy, career, and succession, as a support for the transformation process aimed at reducing turnover in the department to cut costs with layoffs, fostering effective integration with new team members.
I developed and implemented result tracking resources through interactive dashboards in Power BI.
Grupo Mais ValorFuncionário de backoffice
Oct. 2017 - Aug. 2018Ribeirão Preto Area, BrazilI worked on customer service, monitoring, maintenance, and control of B2B clients and portfolio, developing business rules, sales scripts, process control, and commissioning reports.
I led the project for monitoring and quality control of sales, aiming to reduce costs related to complaints and working on fraud control and prevention.
I designed and implemented the daily tracking system for sales proposals from business partners, as well as the adjustment of commission coefficients.
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