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Work Background
OtterDirector of Franchise Sales
Oct. 2022 - May. 2024Los Angeles, California, United States8/22-12/23 Head of SDR
Successfully managed Enterprise SDR team's growing demand and created the opportunity to develop and grow a franchise sales team from 2 - 9 direct reports
1/23-5/24 Franchise Sales Director (promotion)
Exceeded sales growth 10-25% MOM
Help create and execute sales playbooks to increase reach and sales
5/24 reduction in staff
FoodeeRestaurant Sales Director
Aug. 2021 - Sep. 2022Toronto, Ontario, CanadaSuccessfully launched NYC, Chicago and grew restaurant acquisition in smaller need markets
Increased monthly restaurant acquisitions from 5 monthly to 25+
Implemented Salesforce and created a structure for a sales strategy for the restaurant team
All Day KitchensSales Director
Mar. 2021 - Aug. 2021San Francisco Bay AreaBuilt Sales Playbook and infrastructure
Implemented and outlined SFDC
Streamlined restaurant onboarding
YelpSales
Jan. 2020 - Feb. 2021San Francisco Bay AreaSell waitlists and reservations to strategic, high-value restaurants. Consult with the training team on best practices.
ChewseRestaurant Sales Director
Sep. 2018 - Nov. 2019Mountain ViewSuccessfully launched three new markets: Silicon Valley, Chicago, and Austin. Reduced restaurant cost of goods from 67% to 50%. Directed team to sell 20 deals per Sales Rep, up from four. Developed all training materials for new Sales Reps.
ThistleRegional Sales Manager/Consultant
Apr. 2018 - Jul. 2018San Francisco Bay AreaDevelop a corporate sales channel and launch retail sales. Lead all partnerships and affiliate programs. Create the company’s first sales playbook and develop a promotional events playbook. Design system solutions that are more fluid for customer acquisition.
ParedDirector of Sales
Jul. 2017 - Mar. 2018San Francisco Bay AreaExpanded service region to exceed activation goals; implemented sales playbook. Presented Pared’s value proposition to the board and helped to secure Series A round of funding. • Managed and executed Salesforce integration. Assisted in Pared’s growth as Interim CS Manager.
Caviar, Inc.Head of Sales
Jul. 2014 - Jul. 2017San Francisco Bay AreaAcquired by Square. Successfully launched, Queens, Minneapolis, and Sacramento markets. Increased weighted revenue share across all markets by increasing new revenue shares and renegotiating legacy partnerships. Reignited slow growth markets. Developed and delivered training systems for City General Managers, Regional Managers, Account Executives, and Inside Sales team. Created standardized email campaigns for all markets. Led the selection and implementation of Caviar’s enterprise CRM solution.
Bloomspot.comSales Manager, Bloomspot (acquired by JP Morgan Chase)
Sep. 2010 - Jul. 2014San Francisco Bay AreaAcquired by JP Morgan Chase. Managed offer pipeline for Denver, Chicago, Seattle, Los Angeles, and San Francisco. Promoted to Sales Manager in less than one year. Led a team of 15 Account Executives, including inside sales team and territory Account Executives. Developed team’s selling and customer support skills; team exceeded annual sales objectives by 125-150%. Top 10 President’s Club performer as a Senior Account Executive in the San Francisco market. Successfully launched the Denver and Seattle markets.
Morton's The SteakhouseSales & Marketing Manager
Feb. 2008 - Jul. 2010San Francisco Bay AreaLed catering and event sales for social, corporate, tour, and travel market. Prospected, solicited, and closed new event business and strategic partnerships. Consistently exceeded annual sales objectives by 20-35%.
Paula LeDuc Fine CateringService Staffing Coordinator
Oct. 2006 - Dec. 2007San Francisco Bay AreaManaged and executed all staffing requirements for events, from small parties to galas with 1,500 guests. Hired, trained, and managed a team of up to 300 during peak periods.
Jadeon POTerritory Manager, San Francisco
Mar. 2005 - Oct. 2006San FranciscoLed business development for technologies and services that included Aloha POS, inventory, and reservations; worked with restaurant companies in Northern California. Account Manager for customer retention and optimizing upsell opportunities through add-on offerings. Established a new East Bay territory and achieved 4X quota pipeline within the first three quarters.
Restaurant LuLuGeneral Manager
Jul. 2004 - Mar. 2005San Francisco Bay AreaManaged the process and protocol around the restaurant concept and cultural relaunch. Hired, trained, and managed 125 front-of-house staff. Focused on increasing sales while lowering labor cost by 15%.
Absinthe Brasserie & BarGeneral Manager
Feb. 1997 - Jul. 2004Accountable for technology selection, deployment, and operational maintenance. Managed relationships with all purveyors to bring receivables and cost controls under profitable guidelines. Launched the private dining room revenue center. Developed training manuals, tools, and a formal review process. Continued culinary and wine training to all front-of-house staff. Focused on teamwork to deliver exemplary customer service and cultivate a positive workplace.
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