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Work Background
Prodigious WorldwideSenior Integrated Producer (Global / Regional)
May. 2018 - Dec. 2023SingaporeLed the production of over a hundred campaigns with internal agency and external stakeholders across a breadth of brands and FMCG categories. One of the lead Producers for Publicis Première and PGOne – Publicis’ bespoke specialist agencies for skin-care brands (SK-II and Olay) – a multi-million business unit. Spearheads production plans with efficiencies by engaging appropriate talents, tools and processes, ensuring creative quality within budget and project lead time. Deals with multi-million dollar global production while also efficiently managing lower range budgets with high quality expectations. Clients / Accounts: Procter & Gamble (Downy, Head & Shoulders, Tide, Joy Dishwashing, Olay, Oral B, SK-II, Safeguard, Vicks), Abbott, Health Promotion Board, McDonald's, Expedia, Lazada
Havas WorldwideRegional Producer / Project & Business Director
Apr. 2015 - Dec. 2017Bangkok Metropolitan Area, ThailandHybrid and cross-functional role as Regional Integrated Producer and Regional Account Director. Spearheaded development, conceptualization and execution of advertising campaign and strategy with interdisciplinary internal agency teams (both in Bangkok and Manila) in response to client’s communication brief and challenges. Provided leadership within the Agency in overseeing development and production activities required in both Broadcast and Print production projects assigned from concept, to execution until completion. Also helped build unique operational and production procedure specific for Netflix business - transcreating visual assets for Thailand. Core responsibilities included resource management, vendor research, and management. Maintained communication with appropriate departments (Internal Agency, Suppliers, and Clients) to ensure all deliverables are executed according to budget, timeline, and expectations. Clients / Accounts: The Hershey Company, Netflix, Reckitt Benckizer (South East Asia / India), Samsung, Bic Asia, HMD Nokia
Animated StoryboardsSenior Producer
Oct. 2012 - Feb. 2015Bangkok, Thailand / New York City, USAFull-service Animation Company specializing in Test Commercial Production for Advertising and Research purposes. Its main office is in New York but has been designated in Bangkok studio and production office to handle Asia Pacific-based projects and clients. Main role was to lead projects in accordance to the company’s unique workflow and ensure all projects are executed and delivered according to schedule, budget, and overall expectations. Strategized daily project challenges by carefully planning workflow, studio priorities, and project allocation of the entire Asia Production Team. Managed, supervised projects, and provided training to mid-weight and junior-level Producers. Clients / Accounts: Unilever, Coca Cola, Procter & Gamble, Anheuser-Busch, Nestle, Mondelez International
Shooting Gallery AsiaExecutive Producer
Mar. 2008 - Oct. 2012Ho Chi Minh City, VietnamSingapore-based Production Company with a Production Arm and Studio in Ho Chi Minh City catered to service its Vietnam-based clients. Assisted Group Executive Producer and Senior Executive Producer in day-to-day operations and project management from start to delivery. Managed group of In-House Production Staff and Freelancers to ensure that each project requirements are delivered according to schedule, budget and client expectations. Collaborated with Executive Producer in marketing and sales aspect of the company by developing new businesses and retaining existing clients. Clients / Accounts: Toshiba, Honda Motorcycles, Vinaphone, Mobifone, Kinh Do, Coca Cola, MTV Asia, Nestle Vietnam, Rohto Mentholatum Vietnam, Parkson, EcoPark, Ajinomoto
CreaTVProducer
Apr. 2006 - Feb. 2008Ho Chi Minh City, VietnamAmerican, French and Vietnamese Production company based in Ho Chi Minh City, Vietnam known as one of the country’s pioneer in its burgeoning advertising scene. Main role was to assist Lead Producers in handling TVC Production project development in every aspect; Pre-Production, Production and Post- Production. Performed certain duties and tasks as per Directors and Executive Producer’s directives. Clients / Collaborations: Rohto Mentholatum Vietnam, Universal Robina Corpotation (Vietnam), Toyota, Ajinomoto
Workshop One, Inc.Senior Copywriter
Nov. 2005 - Apr. 2006Makati City, PhilippinesMainly in-charged in developing creative and effective written and verbal content of advertising materials and made sure that all works correspond to client briefs pertaining to brand messages, core objectives, and target audience. Worked closely with Art Directors and Creative Directors in creating campaign ideas, concepts, and strategies for both existing clients and pitch presentations for new businesses. Clients / Accounts: RFM (FMCG Brands), National Bookstore, Banco De Oro (Corporate & Consumer Banking)
BigheadSenior Copywriter (Contractual)
Sep. 2005 - Nov. 2005Quezon City, PhilippinesShort stint. Primarily responsible for development and production of effective copy for advertising campaigns in variety of forms - Print, POSM, TV, Press Release and OOH. Clients:
Volvo Philippines, Toby’s Sports
Creative Stuff, Inc.Junior Copywriter
Oct. 2003 - Apr. 2004Pasig City, PhilippinesWorked with Creative Director, designated Art Director and client to produce advertising themes, slogans and name studies for products and services. Key responsibilities include improving advertising materials and evaluating copy for campaign based on creative brief and strategy. Clients: Banfu Corporation, Brother’s Burger, Columbia Global Sales Inc, Hyundai Motors Philippines, Motorola
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