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Work Background
ImerysDigital & Omnichannel Manager
Jan. 2025Ville de Paris, Île-de-France, France- Led key digital transformation projects in a global B2B environment, with a strong focus on omnichannel strategy and customer experience
- Oversaw web platform management and activation, ensuring performance, brand consistency, and technical security
- Coordinated major CMS upgrades (Drupal 10 migration) & CIAM integration - Contributed to the CRM and CIAM strategy to enable secure, personalized user journeys and a unified customer view
- Worked closely with cross-functional teams (IT, Marketing, Comms) to align technical development with business needs
- Managed project roadmaps, functional documentation, steering committees, and agencies coordination
Fresenius KabiDigital Officer - Region Europe
Oct. 2021 - Dec. 2024Ville de Paris, Île-de-France, FranceIn charge of guiding & supporting local Customer Experience strategies within the countries of the region:
- Definition of the Omnichannel strategy for the region - Support to BUs & countries to deploy this strategy adapting to local realities
- Digital education for regional and local teams
- Support to countries in deploying their Omnichannel strategy
- Follow up of regional and local projects (definition, development, analysis) for their optimization.
- Organization of international digital seminars in order to reinforce the digital maturity within the company
EquancySenior Consultant Digital Marketing
Oct. 2020 - Sep. 2021- In charge of BMW Motorrad’s digital acquisition.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
BIOGARANDigital Project Manager
Sep. 2016 - Oct. 2020Région de Paris, France- In charge of the Customer Experience strategy.
- Plan and execute all BUs Omnichannel strategies
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Collaborate with partners (legal, regulation, internal teams, IT System department, external agencies). - In charge of digital marketing investments.
- Responsible for implementation and management of web and mobile projects (Patient adherence programs).
- In charge of a Start up innovation challenge.
WB&C - Digital ExpertsDigital Account Manager
Jan. 2016 - Aug. 2016- Construction of digital strategies recommendations.
- Participated in the submission of the call for tenders (on digital aspects) for the COP22 (2016 United Nations Climate Change Conference).
- In charge of the deliverable between the clients and our graphic designers, encoders and media teams.
- Conducted emailing / SMS campaigns.
- Live cover of the Festival Gnaoua & Musiques du Monde.
DanoneCRM Project Manager
Sep. 2013 - Aug. 2014- Project manager on the new CRM tool : creation of a mobile and desktop application with CEGEDIM for the commercial team.
- Conducted market research to list out the next commercial targets
- In charge of the sales reporting : monitored the objectives and challenges of the regional sales managers.
BayerAssistant Financial Controller
Jun. 2013 - Jul. 2013
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