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Work Background
Soho House & CoFounding Board Member (Global)
Oct. 2021Rome, Latium, Italy
NotaBeneTVFounder; Chief Content Officer
Oct. 2020New York, Dubai, Shanghai and EU office in Rome NotaBeneTV (www.notabenetv.com) is an American registered, Europe based content creation company designed exclusively for conceiving television shows, formats, documentaries and editorials. We create, cultivate, implement and produce premier TV scripts. With an emphasis on luxury non-scripted, lifestyle entertainment, and polished drama series. Our company taps into several billion-dollar markets( TV ad market, VOD, OTT/Streaming, E-commerce, APAC region) and provides worldwide broadcasters and production companies with original narratives that are current, profound and rich in aesthetics, all within a very competitive budget and a concise timeline. Headquartered in one of Europe’s few broadcast & film production capitals, Rome Italy, and soon to open another office in Amsterdam, NotaBeneTV will be the “go-to” content establishment for interactive, relevant storytelling and premier celebrity/talent! October 31, 2019, marks the official content creation and co-production partnership between NotaBeneTV and Chinese broadcasting conglomerate, Phoenix Satellite Television Holdings. Phoenix is the largest privately-held television company in China, and is listed on the Hong Kong Stock Exchange.
NotaBeneNYCFounder
Sep. 2009 - Nov. 2019New York, Rome, ItalyNotaBeneNYC (NBNYC), a full service, a comprehensive company that specializes in public relations, special events, and celebrity bookings, takes pride in detail, its client's needs, and the execution of first-rate results. A significant player in the market as the "start-up company fixer," NBNYC is exceptionally skilled in working with emerging brands and talents. NBNYC offers a 360-degree strategic insight and approach to prospective clients regarding product launches, sponsorships, and lifestyle opportunities. Public relations, special events, and the development and implementation of its many facets are at the very core of NBNYC's objectives. NotaBeneNYC serves as a mobile luxury retail showroom during the Mercedes Benz Fashion Week sales campaigns in NY. We create a luxurious atmosphere for retailers, making their collections available to top retail buyers, all during a tough retail season. We are incredibly successful with emerging fashion designers interested in breaking into the North American market. Territories: North America, MENA, China, and Europe. Clients included: British Vogue, JD.com, Harrods, Zuhair Murad, Antonio Marras, The Crystal Group, Nikki Beach, Geox, Dsquared2, Showroom Seven, Strong Media, The Chamber Group, Warner Bros, and Compound Entertainment to name a few.
The Chamber GroupVice President, International Marketing & Global Communications
Jan. 2007 - Jan. 2010NYC & Los AngelesThe Chamber Group, one of the largest management and marketing firms in the music industry. Within The Chamber Group, I created, implemented and managed the inaugural International Marketing and Public Relations unit. Responsibilities included pairing celebrity clients with international designers, luxury brands, securing corporate sponsorship and branding opportunities, and pitching and creating narratives/ story lines to European media outlets (print, digital and television).
The Chamber Group clients past and present clients:Usher, Mariah Carey, Drake, Lil' Wayne, Ciara, Oscar nominated actress Quvenzhane Willis , Ryan Leslie and Justin Bieber to name a few.
DSQUARED2 SPA VP; Communications -Global
Nov. 1996 - Dec. 2007Greater Milan Metropolitan AreaResponsible for the entire Public Relations & Special Events Department: celebrity product placement for photoshoots, concerts, public appearances; follow up with European press; celebrity fashion show/brand event appearances; pitching storylines to American, European press and celebrity collaborators/ambassadors; and celebrity targeting for the brand. Served as the main point person for creating and implementing all special events projects, including fashion shows and post-show celebrations. Locked in public appearances with Christina Aguilera, Rihanna, Kanye West, Usher, Brittany Murphy and Grammy Award-winning artist Eve, Ryan Leslie & Ne-Yo to name a few.
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