Connor Weber - Creative CX Strategist, 45 Studios

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Network Power<100 people

Roles

💸66%

Marketing

🧨66%

Consulting

🔥33%

Startup Founder

Geos

Work Background

TeamX (Omnicom)CX Strategy Lead

Apr. 2022City of Johannesburg, Gauteng, South AfricaI lead Team X's data and strategy team, we're responsible for shaping Mercedes-Benz South Africa's customer experience strategy, focusing on performance marketing practices. Our mission is to push the boundaries of Mercedes-Benz's digital transformation. A holistic approach is best; improving our data acquisition and audience segmentation capabilities, using data to improve the relevance and personalisation of every consumer touch point and implementing digital tools needed to improve efficiency and impact. We strengthen creative ideation and conceptual development by providing behavioural change based insight, that can be tracked and measured over short and long periods of time. We create robust internal and external processes and feedback loops, helping to develop seamless integrations between our internal teams and our global network. Our ability to execute adaptive marketing solutions relies on us nurturing teams that are built to evolve and up-skill accordingly. My focus is identifying customer needs, gaps and growth opportunities to help create customer centric marketing that that ensures Mercedes-Benz products and services are hyper-relevant to our consumers. This is also critical for our data acquisition and usages - you get the data you ask for, each advert and asset we create asks a question based on consumer needs, wants and experience, Impact this far: - Increased the number vehicles purchased fully online in 2022 by 3000% and in 3% of the time taken to do so in 2021. - Implemented digital first tools to enable digital transformation (Power BI etc.). We've developed WhatsApp for business and improved Sales Force CRM with Mercedes-Benz South Africa to to improve personalisation, customer experience and retail of the future capabilities in 2023. - We exceeded our lead generation targets for December 2022 by October 2022. - Successfully launched the EQ Electric Vehicle range in South Africa.

draftline JNBSenior Copywriter

Aug. 2019 - Apr. 2022Johannesburg, Gauteng, South AfricaI worked as a part of the Senior creative team at draftLine JHB (the internal agency for SAB/ABinBev brands) where I work primarily on Budweiser SA and expansions into other African markets such as Côte d'Ivoire, DRC, Tanzania, and more. My responsibilities included, but were are not limited to: - Ideating TTL campaigns - Writing copy for a variety of mediums (film/radio/OOH/digital) - Presenting and selling campaigns to key stakeholders Clients I've worked with: - Budweiser (SA and Africa markets) - Corona - Castle Free - Castle Lager - Castle Milk Stout - Flying Fish - Hoegaarden - Stella Artois

MetropolitanRepublicDigital Specialist

Jun. 2019 - Aug. 2019Johannesburg, Gauteng, South AfricaI was contracted to help the Metropolitan Republic team build communication strategies for both South African and African brand campaigns: UltraMel NutriDay FanMilk - Ghana & Nigeria GoSlo - Nigeria

FourFiveOne StudiosCopywriter & Strategist [co-founder]

Oct. 2017 - Apr. 2022Johannesburg Area, South AfricaBranding and content that boosts your bottom line by giving your consumers something worth being immersed in. In a world where everything lasts a moment, lets create something to remember. We're a branding and content agency that wants your company to truly imprint on its customers. We do this by refining what makes your brand its best, delve deep into the hearts of your audience, and create digital experiences that delight, convert and last. Examples of agency partners we handle: - Altivex Creative Foundry - Black Powder - Digileads - FGX Studios Examples of clients we've worked with: - Subaru Johannesburg - South African Reserve Bank (SARB) - Absolute Health Services - Goldline Industries - Restaurant Warehouse - SES Africa

FGX StudiosDigital Content Manager [Freelance]

Aug. 2017 - Jan. 2018Johannesburg Area, South AfricaFor FGX Studios I performed the following tasks: - Creation of Content Calendars - Production of Content (blog posts, social posts etc) - Community Management The client sectors I worked in were: - Automotive - Homeware - Real Estate - Shopping Malls

OMD WorldwideCopywriting and Brand Strategist Intern

Nov. 2016 - Dec. 2016Johannesburg Area, South AfricaMy key responsibilities included writing SEO optimised website copy for established African brands such as Aha! as well as working on restructuring and and improving the Nissan digital account.

UpGiantCreative Lead and Marketing Manager

Oct. 2016 - Oct. 2017My current responsibilities at UpGiant are: 1. Marketing Manager - this includes managing and writing briefs for the design and development teams based in Europe, handling client accounts and tasks (creating and implementing PPC campaigns across all digital platforms, working with clients to optimize and improve campaigns; from digital strategies, to landing page and advertising optimization). I too on board new clients and am responsible for ensuring their tasks are completed to exceed client expectation. At any given point I have been responsible for handling up to 25 clients. Recently I have been responsible for the organisational expansion of UpGiant in South Africa, this partly involves; hiring staff, training staff, procurement of business property and further development of business infrastructure. - Research/Setup/Managing AdWords Campaigns - Research/Setup/Managing Facebook Ads Campaigns - Creating Briefs - Account Management (communicating directly with clients, campaign updates, day-to-day communication) - Project Management - Business Development - Employing new staff - Basic training of new staff 2. Creative Lead - I write copy for landing pages, websites, Facebook ads, Google Search, Display and Shopping network ads, eBooks, advertorials, blogs posts, articles and any form of marketing content required. This includes briefs for all the above for the design and development teams. I also currently act as the Assistant Marketing Manager for GoNutrient - an eCommerce store co-founded by UpGiant MD Chris Jenkins. For GoNutrient I've taken on the following responsibilities: - Copywriting - Content Creation for Blog - Running PPC Ads - Liaising with third-party vendors and freelancers across the world to assist in the launch and operations of the website - Leading the website redesign

Content FirstCopywriter and Digital Strategist

Sep. 2016 - Oct. 2016Brisbane, AustraliaFor Content First, I work as part of the strategy team that audits each new client's current digital performance and then builds a 12-month strategy based off this. These detailed documents are generally 100+ pages and delve into the following: - Digital Market Analysis/Research - Technical SEO - Competitive Analysis - Customer Journey Analysis - Customer Persona Development - Conversion Rate Optimisation - Strategy Development - PPC (AdWords, Social, Retargeting) - Content Marketing - Lead Nurturing/Sales Funnel Development - Copywriting/Positioning/Messaging Some of the clients I've worked with include: - Swoosh Finance - Petit Early Learning - Harmony Early Learning

Between 10 and 5Copywriting intern for 5TUDIO content agency

Jun. 2016 - Aug. 2016Johannesburg Area, South AfricaAs an intern for 5TUDIO my responsibilities were: - bi-monthly social media and Google Analytics reporting for Between 10and5, editorial series, and other digital campaigns - writing creative briefs for the internal team - planning/strategizing campaigns - creative treatments for campaign production - PR outreach - assisting in event production Some of the clients for campaigns/events/activations I've worked with include: - Fuze Ice Tea - Strongbow - Volvo - Heineken - British Council - Clinique - Creative Women (10and5) - Lawn Games (10and5) - Alight Festival (10and5) Additionally, my day-to-day also involved managing ROS/RON ads for 10and5's clients such as: - Apple - Santam - Nandos - MR Price

SHEMODirector

Feb. 2015 - Jun. 2016Johannesburg Area, South AfricaAn urban culture hub with the main business focus being the consistent reselling of curated thrift clothing items at a highly competitive price whilst introducing a professional and creative working standard alien to the second-hand clothing market in South Africa. Provide the South African youth market with unique and affordable fashion as well as a community to share and indulge in a more broad spectrum urban culture. I started this company with my business partner Prasanthan Nagan and we have seen consistent growth. Throughout this endeavour we expanded our online store, doubled our number of suppliers as well as creating a number of events to physically embody our brand - this allowed us to bring our brand mission to fruition by creating an urban culture hub in Johannesburg.

NuticketsManager

May. 2014 - Oct. 2015Johannesburg Area, South AfricaManaging staff and coordination of events for Nutickets who offer ticketing software and event management.

Artscape RetailersMarketing Manager

Feb. 2012 - Jun. 2014London, United Kingdom

Meeting Point InternationalAdministrative Assistant

Mar. 2010 - Aug. 2011England, United Kingdom.As an administrative assistant my responsibilities consisted of data management and client relations. I worked for Meeting Point International during a period where new business ventures were being started in Mediterranean countries such as Malta and Sicily. I created and transferred customer profiles from an old system to a new system designed specifically for these countries. My client services revolved around this task - personally being in contact with customers who's profiles I was dealing with. Outside of these primary responsibilities I helped with various company endeavors such as setting up and managing Meeting Point stalls at travel expos.