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Work Background
PfizerNational Marketing Director, Employers and Coalitions
Jul. 2023 - Dec. 2023Overland Park, Kansas, United States
Health Analytics, LLCOfficer & Director, Business Development And Market Access Consulting
Nov. 2021 - Nov. 2022Columbia, MDTroy served Health Analytics, LLC as an Officer, leading their Sales, Marketing & Market Access Consulting for this boutique HEOR/RWE data analytics company founded in 2005. Health Analytics has become a nationally recognized thought leader in Health Economics and Outcomes Research, or HEOR, who takes pride in providing “white glove” service. We meet all of your HEOR needs from the development of evidence generation plans, design, and execution of HEOR studies to generate needed evidence to translation of new evidence into market access intelligence and materials. Lots of companies can do this. However, there are very few companies that can do all three and that’s increasingly what we’re being called to do by our pharmaceutical, device, and digital therapeutic industry clients as well as other consulting firms. Our leaders serve as principal investigators that are involved throughout the process starting with evidence generation planning, thorough study design and execution, and translation into market access intelligence. You will not be sold a project by a senior researcher only to find that it was delegated downward to junior staff members. Our senior research staff remain involved throughout the duration of the study. This is possible through a prudent and judicious selection of projects. We believe that not every project is a good fit with Health Analytics. Also, we limit the number of projects that we can complete each year. The result is a good balance between efficient project execution and expert project oversight by sentient research staff and company principals.
KC Health CollaborativeFounding Partner & Board of Directors
Apr. 2020 - Jan. 2022Kansas City Metropolitan AreaThe KC Health Collaborative (KCHC) an all-payer claims database (APCD) creating a trusted common Community Table to promote data-driven collaboration among stakeholders in support of access to high-quality, affordable healthcare for all through shared priorities, trusted data-driven insights, and coordinated action for collective impact.
Osteoarthritis Action AllianceBoard Of Directors
Sep. 2017 - May. 2022Chapel Hill, North CarolinaThe Osteoarthritis (OA) Action Alliance is a national coalition of concerned organizations mobilized by the Arthritis Foundation and the Centers for Disease Control and Prevention (CDC). This coalition is committed to elevating OA as a national health priority and promoting effective policy solutions that aim to address the individual and national toll of OA. In addition, the OA Action Alliance, with the public health community, is working to ensure people with OA have the access, skills and capacity to benefit from effective and proven interventions.
VISION STATEMENT: We envision a nation where osteoarthritis is prevented and managed to improve the quality of life for Americans of all ages.
MISSION STATEMENT: The Osteoarthritis Action Alliance is committed to elevating osteoarthritis (OA) as a national health priority and promoting effective policy [systems and environmental] solutions that address the individual and national toll of OA.
Comprehensive Care Sustainability Collaborative Advisory Board Member
Aug. 2017 - Jan. 2022
VBID Health InstituteBoard Member, National Task Force on Low-Value Care
Jan. 2017 - Jan. 2022Ann Arbor, Michighan - University of MichiganA multi-stakeholder U.S. Task Force committed to accelerating concerted action to reduce low-value medical care and thereby reduce pressure on payers and consumers. To this end, we will: 1. Draw attention to research on low-value medical care, as well as associated gaps in the literature; 2. Disseminate effective, practical tactics for enabling payers and purchasers to reduce low-value care; 3. Identify and prioritize strategies for impacting the state and federal policymaking dialogue on low- value care. In alignment with existing provider-and consumer-facing work, we will help payers and purchasers "move the needle" on low-value care faster than they otherwise might.
National Alliance of Healthcare Purchaser CoalitionsBoard of Governors
Jun. 2016 - Jul. 2017Washington D.C. Metro Area
Mid-America Coalition on Health CarePresident & CEO
Mar. 2013 - Nov. 20218826 Santa Fe Drive, Ste 211, Overland Park, KS 66212Troy Ross, serves as President and CEO of the Mid-America Coalition on Health Care (MACHC). A non-profit organization established in 1979 by the CEO’s of the region’s largest employers (Civic Council of Greater Kansas City) as a vehicle to address the rising costs of healthcare and improve the health and well-being of current and future employees and their families in the Greater Kansas City Area. The Coalition is our nation’s premier collaborative model bringing together major employers and all healthcare delivery stakeholders (physicians and medical societies, health plans, hospitals, unions, pharmaceutical companies, academic institutions, public health, broker-consultants and bi-state governmental units). Their community-wide membership base along with their unique collaborative model, enable the Coalition to draw upon the widest possible range of expertise from the region, and the nation, to carry out their projects. The Coalition currently has 80+ members and contributors representing more than 600,000 lives in the greater metropolitan area. Troy also serves on the National Alliance of Healthcare Purchaser Coalitions (formerly NBCH) Board of Governors representing 13,000+ employers and over 41 million covered lives across the country. Prior to joining the Coalition, Troy enjoyed a successful 20+ year career as a pharmaceutical sales and marketing executive, serving in leadership positions with Novo Nordisk, Pfizer, Parke-Davis and Warner Lambert. Troy received his master of science in management from Baker University School of Professional & Graduate Studies and his bachelor of arts in psychology from Mid-America Nazarene University.
Novo NordiskU.S. Managed Markets Strategy & Operations Lead - Employers, Coalitions & PBMs
May. 2011 - May. 2012Princeton, New Jersey- Establish and communicate national marketing strategy for core portfolio engagement by U.S. salesforce for Employers, Healthcare Coalitions and Pharmacy Benefit Managers (PBMs).
- Work collaboratively across all internal NNI sales/marketing departments for the adoption and execution of a national strategy (direction, targeting, support materials, legal review process).
- Co-lead in U.S. launch strategy across novel bio-pharm and obesity brand teams.
- Member of internal pricing and contracting committee for short and long-acting insulin brands.
- U.S. delegate to the global marketing team for the launch of the anti-obesity medicine (AOM) class.
PfizerRegional Director, Employers
Jan. 2010 - Dec. 2010Midwest Region- Strategic lead of the three-year execution of the Value-Based Benefits initiative known as the Kansas City Collaborative (KC2) with the Mid-America Coalition on Health Care (MACHC) and internal sales, marketing and HEOR teams. This data-driven initiative lives today as Pfizer's First Measures initiative.
- Develop and execute national/regional, sales and marketing strategies for the Employer book of business. Partnered with internal and external customers including PFE sales and marketing teams, as well as targeted Employers and Healthcare Coalitions in the Kansas, Missouri and Oklahoma markets. - Design and execute a multi-stakeholder value-based benefits initiative with a wide array of customers across the healthcare continuum.
- Developed and executed an internal strategy to launch healthcare coalitions in naive markets (KS and OK).
PfizerRegional Account Manager
Mar. 2003 - Sep. 2005Midwest RegionWorked with regional healthcare systems (Argus Health Systems, BCBS of KC, Humana of MO/KS, Cigna of KS/MO Aetna of KS, FHP and FirstGuard) in leading strategic pull-through initiatives with field sales management and representatives. Insured contract compliance, providing performance feedback and strategic guidance to maximize customer rebates with carriers. Built the business case for launching a regional access initiative targeting assigned accounts through the KC Medical Director and Pharmacy Director Councils, who met quarterly.
PfizerAccount Manager II - Corporate & Government Customers
Mar. 2002 - Jan. 2010Midwest Regio- Analyzed and managed the MCO and PBM book of business in the Greater Kansas City market across a multi-product portfolio of primary care and specialty products.
- Provided strategic direction and messaging with multiple sales teams to attain, retain and maximize a comprehensive, sustainable product access approach.
- Co-lead of the Kansas City Collaborative (KC2) Value-Based Benefits (VBB) Project Team with the Mid-America Coalition on Health Care (MACHC). This data-driven initiative lives today as Pfizer's First Measures strategy.
- Extensive work with regional sales, brand and marketing teams to establish sales metrics for health plan customers to achieve sales objectives. - Direct Accounts - Argus Health Systems, BCBS of KC, Coventry, Community Health Plan, Humana, Cigna, Aetna, Preferred Health Systems and VISN 15. - Develop and execute Push & Pull-through strategies with Field Force. - Built the business case for and executed a regional advocacy strategy and implementation of national Advocacy Mapping strategy with all primary care regional business units. Resulting in unprecedented P&T Committee access and education of portfolio.
PfizerCardiovascular District Lead Manager
Apr. 1998 - Mar. 2003Responsible for recruiting, hiring, development, retention, and promotion of key talent within all (5) primary care sales sources in Louisiana and Arkansas. Collaborated with National Account Management to champion unprecedented product access with the largest health plan in the state of Louisiana. Elected to the Sr. VP Management Cabinet 2002-2003 as National CV District Manager of the Year.
Global Leadership Exchange Delegate to U.K. - selected by Executive Leadership Team as 1 of 6 District Managers (out of 6500+) to participate in a global exchange initiative to collaborate with Pfizer Limited's Business Unit in the UK. Charged with sharing U.S. best practices in sales, while learning key components of their National Healthcare System (NHS) and share those learnings with the U.S. Executive Leadership Team.
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