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Work Background
Head of Marketing and Partnerships
ioLIVEHead of Marketing and Partnerships
Oct. 2023London, England, United Kingdom · HybridStrategic Marketing Leadership Partnership Development and Collaboration Brand Visibility and Market Penetration Strategy Innovation and Adaptability in Market Trends Revenue Growth and ROI Maximization Cross-functional Collaboration and Communication Market Research and Customer Insights Community Engagement and Brand Advocacy
Marketing Operation Head
Pristine PlanetMarketing Operation Head
Jul. 2022 - Oct. 2023London, England, United KingdomOversaw administrative functions in finance, budgeting, quality control, and safety protocols across all properties. Streamlined property maintenance to ensure adherence to regulations and policy benchmarks. Coordinated meetings, tasks, and priorities to monitor property performance and address stakeholder concerns. Created and managed a maintenance tracker, resulting in a 20% reduction in out-of-hours callouts and £30k annual decrease in maintenance costs. Drove innovative growth strategies, projecting a 100% revenue increase over 5 years. Leveraged market insights to identify new customer segments and introduced value-added services, increasing customer lifetime value. Spearheaded research initiatives in collaboration with third parties like AC Neilson, managing vital relationships and contract negotiations.
Founder and Managing Partner
The Sharanya GroupFounder and Managing Partner
Jan. 2019 - Mar. 2022IndiaProvided expertise in go-to-market strategies, research, staffing, business change management and vendor management. Managed the company-wide recruitment strategy, implementation of staffing technology and new partnership building. Consulted retail clients in designing effective sales and product strategies using customer and product information, and by leveraging existing partnerships. Notable clients: TCL, IFB, PARAS, Hisense, Haier, Toshiba • Conducted market analysis and research to provide insights and recommendations to clients. • Coordinated research growth initiatives with external parties such as AC Nielsen. • Leveraged research data to identify business opportunities and build interactive dashboards for clients. • Consulted businesses upon entering new markets in Africa and led the set up processes of such. • Managed a remote team of 10 recruiters, 2 sources to meet client demands.
Manager - Sales and Strategy
LG ElectronicsManager - Sales and Strategy
Sep. 2016 - Dec. 2018IndiaWas the Process Innovation and Consumer Insights Manager responsible for the Go-To-Market focusing on optimizing program effectiveness through marketing automation and multichannel campaign and implementing the right technology to improve the effectiveness of the business. Led and executed campaigns while monitoring performance and demonstrating return on investment (ROI). Performed strategic market planning developing future market strategies based on campaign-driven information and market mapping. Translated consumer and market insights into business opportunities, providing data-based consultation, advice, training, and support. • Obtained consumer insights through managing market research projects, including syndicated market research tracking, brand tracking, customer satisfaction surveys, and ad hoc research. • Built, embedded and maintained dashboards using data visualisation tools such as Power BI and Google Charts. • Monitored business metrics, regularly tracking and reporting to stakeholders, and optimizing all go-to-market strategies.
Manager - Retail Operations
LG ElectronicsManager - Retail Operations
Feb. 2012 - Sep. 2016Nigeria · On-siteWas the Head Retail Manager for LG Electronics in West Africa Operations division and managed a business size of £110 million annually. Managed the brand store management, franchisee support, business development, documentation and planning, supplier marketing, channel implementation, and enhancing customer experiences. • Set targets and analysed sales figures, while ensuring consistent branding standards and executing impactful store design and construction. • Tracked sales performance to achieve targets and facilitated franchisee appointments to foster store growth. • Collaborated with stakeholders to shape category strategy and drive compelling propositions • Managed essential documentation processes, conducted sales forecasting, led supplier marketing relationships, and implemented comprehensive plans across channels. • Advocated for exceptional customer experiences and introduced new technologies to improve shopping journeys • Achieved cumulative increase of 39% compared to the company average of 12% via the 143 newly opened stores in Africa. • Hired 200+ employees in the newly opened stores across all new geographies
Regional Manager
Fareast Mercantile Co LtdRegional Manager
Mar. 2010 - Dec. 2011NigeriaOverseeing daily operations involves managing the day-to-day functioning of the regional trading office, ensuring smooth operations and efficiency. It includes setting and achieving targets by developing strategies to meet or exceed business goals such as revenue and profit margins, while also ensuring target attainment. The role also entails supervising staff to lead a productive and motivated team and ensuring high-quality work delivery. Additionally, compliance is essential, guaranteeing adherence to legal and regulatory requirements, encompassing export and import regulations, as well as trade finance regulations. Risk management is crucial, involving the identification and handling of risks associated with trading operations, along with implementing appropriate risk management strategies. Supply chain management is another responsibility, encompassing the sourcing and delivery of products to customers, along with maintaining supplier and logistics provider relationships. Inventory management involves controlling inventory levels to meet demand and minimize excess stock. Financial management responsibilities include budgeting, cash flow management, and financial reporting. Market analysis is essential, involving research and analysis to identify market trends and opportunities, thereby informing business strategy based on market insights. Effective communication and coordination are vital, as they involve engaging with internal and external stakeholders, including suppliers, customers, and regulatory bodies, and coordinating activities across different functions and regions.
Manager
Next Retail India Pvt LtdManager
May. 2009 - Mar. 2010India
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