Michelle Eickmeyer - Director, Conferences & Events, Therapy Brands

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Work Background

Therapy BrandsDirector, Conferences & Events

Nov. 2022

Therapy BrandsDirector, Marketing Operations & Shared Services

Feb. 2022 - Nov. 2022Birmingham, Alabama, United States

Therapy BrandsMarketing Planning & Operations Manager

Mar. 2021 - Feb. 2022Birmingham, Alabama, United States

Delray Mechanical CorporationCommunications

Aug. 2019 - Mar. 2021Detroit, Michigan, United StatesLead customer and employee communications, while supporting senior leadership. Provide project management oversight, identify opportunities to streamline processes and reduce expenses. Prepare and reconcile various government documents.

IndependentMarketing Consultant

Jan. 2016 - Mar. 2021Solving problems, providing guidance and expertise, and working magic to assist my clients with their projects. Social media, marketing strategy, writing/editing, and event management.

Plante MoranMarketing Consultant, Wealth Management

Dec. 2017 - Jan. 2019Southfield, MichiganLeveraged broad scope of industry knowledge toward developing and executing internal and external communications for the 11th largest accounting firm in the nation specializing in tax, audit, and individual wealth management services. Managed a growing list of client-facing live events for units.

Levine Family FoundationDirector of Communications

May. 2016 - Sep. 2017Boca Raton, FloridaStrategically steered results-generating collaborations between Michigan-based local and state organizations to further their interest in non-motorized bike paths on behalf of this single-office, family foundation based in Florida. Completed development and funding for a 275-mile route crossing Michigan’s lower peninsula from South Haven to Port Huron.

ProQuestProduct Marketing Manager

Apr. 2016 - Aug. 2016Ann Arbor, MILed targeted decision-making for all product marketing initiatives for this company providing online resources to global academic, school, and corporate libraries. Continually supported the company in completing a multimillion-dollar acquisition by building a functional client database parsed from two non-compatible complex systems.

Cengage LearningMarketing Manager

Apr. 2013 - Jan. 2016Farmington Hills, MISpearheaded profit-focused development and execution of marketing plans for a multimillion-dollar product line, including coordinating tactical promotion for academic and special libraries. Conceptualized, developed, and distributed fully integrated and dynamic marketing materials, including web, email, print, video, live event, and social. Performed testing of marketing materials (i.e. A-B testing, micro-segmentation, action-driven and pipeline messaging, modeling campaigns). Efficiently reported on project-wide performance, including all facets of financial, KPIs, and lead-generation indicators using Eloqua / CRM, Google Analytics, Omniture, Access, and additional data measurement and sources using the most appropriate data visualization treatment, including charts, graphs, and infographics to meet and / or exceed key goals.

Cengage LearningMarketing Program Manager

May. 2012 - Apr. 2013Farmington Hills, MIApplied strong leadership talents toward developing and implementing content marketing plans and assets for priority online resources, including supporting key market research initiatives while developing content to support sales conversation and boost industry-wide company positioning. Provided expertise on electronic resource marketing. Demonstrated solid data gathering and analysis skills toward reporting monthly on project performance, including financial, KPIs, and lead-generation indicators using Eloqua / CRM, Google Analytics, Omniture, Access, and other data measurement and sources using most appropriate data visualization treatment (i.e. charts, graphs, infographics).

Cengage LearningMarketing Manager

Oct. 2008 - May. 2012Farmington Hills, MIExpertly executed synergistic marketing plans for an archival product line while maintaining cutting-edge marketing of an expanding product line with a declining budget. Tested marketing materials, including A-B testing, micro-segmentation, action-driven messaging, pipeline messaging, and modeling campaigns to consistently perform to peak performance.

Cengage LearningCampaign Coordinator

May. 2002 - Oct. 2008Farmington Hills, MIMaximized bottom-line performance by aggressively driving high-volume sales and marketing initiatives, including providing up-to-date market knowledge and consultative abilities toward achieving competitive results. Developed and disseminated a comprehensive project tracking and lead nurturing program to further boost business success.

American Concrete InstituteEducational Activities Assistant

Oct. 1998 - May. 2002Farmington Hills, MIPlayed a vital role in coordinating educational marketing materials and advertising for member events. Supported convention and meetings department teams, including leading high-attendance nationwide customer events. Mentored and managed a department assistant, including objectively handling annual reviews and quality assessments.

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