Syafrin S.

Founder - CEO @IMPI Marketing

Indonesia🔥 Startup Founder💸 MarketingBusiness Owner📝 Influencer or Blogger💼 C-level Executive👍 Sales & BizDev🐦 Design✨ Business OwnerCOOAffiliate MarketingBrand Marketing ManagerPresentation DesignerCommunications ManagerContent ManagerSMM ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerGrowth HackerChanel ManagerCreative ProducerMarketing Analytics ManagerCopywriterProduct DesignerBrand DesignerCustomer Success ManagerBloggerAccount ManagerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthCommunity ManagerInfluencerProducerMarketing DirectorCRM managerCEOCMOAdvisorFounder

🏆 Syafrin Simatupang is the Founder and CEO of IMPI Marketing, a company that specializes in providing comprehensive marketing solutions for businesses. With his leadership, the company has successfully helped numerous businesses improve their marketing strategies and achieve their goals. 🏆 Digital marketing leader with 30 years of success in driving sales growth and building high-performing teams. Founded and runs a thriving digital marketing agency, leveraging deep expertise to deliver outstanding results for clients. Passionate about harnessing the power of digital to help businesses expand their reach and maximize ROI.

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Network Power<100 people

Roles

✨100%

Business Owner

🧑‍💼100%

C-level Executive

🔥50%

Startup Founder

Geos

🇮🇩50%

Indonesia

🇲🇾50%

Malaysia

Work Background

IMPI Marketing - IMpactful Performance InnovationsChief Executive Officer & Founder

Feb. 2024Jakarta, Indonesia · On-siteLatest experience and involvement for digital marketing after pandemic, brings my interest to develop more approach to support more business. Providing complete digital marketing solutions: Helping small and medium businesses utilize various digital platforms to reach new customers, increase brand awareness and increase sales. Become a trusted partner: Build strong relationships with small and medium businesses, and provide high-quality services with a high sense of responsibility. Helping small and medium businesses achieve success: Committed to helping small and medium businesses achieve their goals and improve their business.

cikracik coffee & eateryCEO and Founder

Feb. 2024Jakarta, Indonesia · On-sitePassion saya dalam menikmati kopi, sepertinya membawa saya untuk membuka usaha ini. Suatu tantangan tersendiri bagi saya untuk menciptakan organisasi dan layanan untuk memberikan kepuasan terbaru dan terbaik dalam menikmati kopi. Semua pengalaman saya dalam menjalankan organisasi penjualan, merupakan modal utama saya untuk berani memulai hal yang baru ini.

MSA - The Safety CompanyCountry Sales Leader

Dec. 2020 - Jan. 2024Indonesia · On-siteSafety is one most important aspects today. We must at any time provide and increase the safety awareness. With MSA, we aim to be the most important safety equipment provider to all stakeholders.

Brady CorporationSenior Business Development Manager

Aug. 2017 - Nov. 2020IndonesiaLead Brady business in Indonesia. Brady is market leader in the identification label and people environment safety.

PT. Honeywell IndonesiaCountry Sales Leader Honeywell Security & Fire - SMB Team

Aug. 2015 - Dec. 2016Jakarta• Leading the Honeywell Security & Fire (HSF) Business Unit in Indonesia. HSF is one Business Unit of Automation and Control System Honeywell International. • Honeywell Security & Fire (HSF) have new division focusing for small medium business, from retail market for home smart automation system to medium size building projects up to 30-40 stories building. Most of those new products have small or niche market opportunities in Indonesia. Per January 2016, I am awarded to lead this new organization in Indonesia. Create smart, effective, efficient approach with execution plan to bring the whole new concept and product to Indonesia market. • Understand and create proper sales strategy to Indonesia market for Fire Alarm System, Public Address Voice Alarm, CCTV, Access Control, Intrusion Alarm system for all market including B2C & B2B. This also to integrate all of those with 3rd party controller, PLC, instrument devices related from Honeywell or other brand required. • Engage and make sure the Channel Partners to ensure they are focusing on HSF business and meet the Business Plan. • Expand the market segment and distributors in other parts of the country by doing geographical expansion. • Ensure the distributor team gets full support for product knowledge, technical training and marketing activities. • Provide market intelligence covering the development going to the market place by competitors and their pricing. • Build team capability to offer the product using wide of range sales techniques with the focus on solutions selling approach. • Ensure the whole team gets good leads and pipelines with good execution to convert them to be good sales / order. • High-Level engagement with the local Consultant, Architect, Developer and user for specifications. Educate and influence them about our new product and solutions. • Engage with the Channel Partners in seminars and road shows. • Always come up with new ideas to help in business development in the country.

PT. Philips IndonesiaNational Key Account Manager at PT. Philips Indonesia For Industrial and Public Segment

Aug. 2012 - Aug. 2015• Develops, coordinates and implements account plans for the National Key Accounts across segment/country/region XX. This plan includes lighting solution offer, pricing, branding issues, necessary KA documentation, supporting resources and supply chain issues. Specific responsibility to ensure pilot/special projects with KA’s to speed up the innovation process. Initiate KA (pre-) selection and account plans for MT approval. • Establishes and maintains personal relationships with relevant representatives of the Key Account, particularly with key decision-makers. Ensures maximum leverage between lighting solution offered and KA needs. • Leads, within set authorization, the internal preparation and external execution of the negotiation process at Account headquarters and directs with process together with Segment & CG Management at country level to assure organizational practices and principles of negotiation are followed and results are realized. • For existing & newly developed KA constantly formulate, implement & monitor account objectives regarding sales, integral margin, account share and other KPI’s. Identify supports, drives and monitors related to the “named” accounts for optimizing the efforts of local representative Key Account Management to achieve plan results, ensuring adequate information sharing and KA database management. • Lead the team to sell the latest innovation, such as Complete Solutions and Services for Connected Smart Road Lighting. You can see more of this at: http://explore.citytouch.com/ • Since 2012 Philips Professional Lighting starting transforming from product base to system and services business. The transformation using E2E (End2End) approach. I also join in the core team of E2E transformation which is consisting people of Philips Lighting from Indonesia, ASPAC, R&D at India and Global Head Office (Amsterdam), taking part in whole E2E process, I2M (Idea2Market), M2O (Market2Order) and O2C (Order2Cash).

PT. TIRA Austenite, Tbk.National Sales Manager

Dec. 2010 - Aug. 2012Greater Jakarta Area, Indonesia1. Lead Sales Team Cutting and Welding Division Industrial Sector all over Indonesia. 2. Evaluate Sales Strategy that have done and implement new ones. 3. Create and monitor all Sales Division's KPI. 4. Fulfill the market needs and create new market share. 5. Stay focus to create new market share with the product leader line. 6. Create the market with customer intimacy strategy. 7. Make the forecast for spare parts. 8. Create events to provide sales needs. 9. Maintain knowledge of all person in sales division. Brand handled: EWM (Germany), Polysoude (France), Kjellberg (Germany). * And, create combination to make mechanized or automation using those machines. -> Key account customers: ALSTOM ESI, Siemens, IKPP, RAPP

Sandejaya GroupNational Sales & Marketing Manager

Jun. 2007 - Nov. 2010Greater Jakarta Area, IndonesiaA. Doing the approach to the market share. B. Provide information on products according to customer needs. C. Following the tender in the state / government / BUMN / oil and gas company, to supply the needs of machinery / heavy equipment. D. Approach and seek as much ATPM machine so that it can match with the needs of customers. E. Coordinated all team under me to: - Seeking opportunities for procurement in Government Office. - Following the auction process in the procurement / tender. - Ensure all requirements, technical specifications and the necessary conditions be met to win the tender on procurement auctions at Government / BUMN / oil and gass Office. - Ensuring processes are made to the procurement contract that has been won. F. Ensure the factory production schedule match to customer needs. G. Mantain good relationship to every institution especially our customer. -> Products sold: Caterpillar, Volvo, Dynapac, Hino, Isuzu, Toyota, Hyundai, Hitachi.

Sarana Logistics GroupGeneral Manager

Dec. 2001 - May. 2007IndonesiaSarana Logistics Group is a group that runs in rent a car business field and office requirements. Focusing at operational lease car and office needs for long term contract. With head quarter at Medan first and later moved to Jakarta. Get the ultimate achievement at 2005 managing hundreds cars many office equipment operational / financial lease. Get the contracts from Bank Mandiri, PT. Surveyor Indonesia, TELKOMSEL, PELINDO, etc. Established branch at Pekanbaru, Palembang, Surabaya and Jakarta. My role is to lead the company to make good achievements.

TRAC (ASTRA Rent a Car - PT. Serasi Autoraya)Senior Marketing Officer

Dec. 1998 - Nov. 2001* Rent car from ASTRA company. * Manage the sales and AR payment through the target. -> Key account customer: Bank Mandiri, Alcatel, Surveyor Indonesia, TELKOMSEL, PELINDO.

ASTRA CMG LifeFinancial Advisor

Sep. 1997 - Nov. 1998Medan Area, North Sumatera, IndonesiaSales life insurance. Create record sold insurance when USD rate at IDR 13.000,-

RCI IndonesiaSales Executive

Nov. 1996 - Jul. 1997Medan Area, North Sumatera, IndonesiaSell timeshare product. Manage to make people happy while reaching sales.