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Work Background
Fractional CEO CMO l Advisor
Fractional CEO CMO l AdvisorFractional CEO CMO l Advisor
Jan. 2024New York, New York, United StatesAsha is a visionary in the beauty & consumer products industry with an unparalleled track record in brand building, product innovation, and operational excellence. Her executive level consulting and advisory services empower high potential brands to envision bold futures with innovative strategies for sustainable growth. Client projects include: • Brand & Product Development • Digital and Social Strategy • Content Development • Influencer Strategy & Community Building • Omnichannel Strategy & Retailer Management • Partnerships, Licensing & Joint Ventures • P&L Management • Operations Management • Fundraising / M&A Integration Asha has an extensive network of vetted designers, labs, agencies, consultants, and AI powered tools to build efficient resource ecosystems that accelerate growth.
Chief Executive Officer
Covey SkinChief Executive Officer
Jun. 2023 - Dec. 2023New York, United States
President
FORVR MoodPresident
Jan. 2022 - Jun. 2023
Vice President of Sales and Business Development
GivaudanVice President of Sales and Business Development
Jul. 2018 - Dec. 2021Greater New York City Area
Director New Business Development & Licensing Worldwide
FirmenichDirector New Business Development & Licensing Worldwide
Sep. 2016 - Jun. 2018New York, NY
Marketing Director
FirmenichMarketing Director
Mar. 2013 - Sep. 2016Lead marketing for global prestige fragrances, advising luxury fashion, beauty, and celebrity brands
Senior Marketing Manager
SymriseSenior Marketing Manager
Sep. 2010 - Mar. 2013Senior Marketing Manager, Scent and Care, 2012-2013 Marketing Manager, Scent and Care 2010-2012 Led marketing initiatives for the Global Avon account across fine fragrance and personal care products
Manager, Global Skincare Marketing
Estee LauderManager, Global Skincare Marketing
Jun. 2009 - Sep. 2010Managed $464MM repair segment, the brand’s #1 skincare category
Manager, Global Fragrance Marketing
Estee LauderManager, Global Fragrance Marketing
Oct. 2006 - Jun. 2009Brand Manager, Global Fragrance, Estee Lauder Brand, 2008-2009 Assistant Manager, Global Fragrance, Estee Lauder Brand, 2006-2008 Led development and launches for fragrance brands Pleasures, Aerin Lauder Private Collection, and Travel Retail Exclusive limited editions
Assistant Manager, Global Fragrance Marketing
Coty PrestigeAssistant Manager, Global Fragrance Marketing
Jul. 2004 - Oct. 2006Assistant Marketing Manager, Vera Wang Fragrances, 2005-2006 Marketing Assistant, Vera Wang Fragrances, 2004-2005 Managed Vera Wang brands' global marketing plan and fashion license relationships
Marketing Assistant
ClarinsMarketing Assistant
Apr. 2003 - Jul. 2004Team support for US marketing plan execution on Azzaro, Lacoste, and Jean Patou brands

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Specializing in Brand and Product Development for Beauty/CPG Brands
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