Asha Coco

CEO l GM l CMO l Brand Builder @Independent Consultant

Influencer Marketing Manager🔥 Startup Founder💸 Marketing💼 C-level Executive👍 Sales & BizDevCEOCMOAdvisorProduct ConsultantCOOAffiliate MarketingCommunity ManagerBrand Marketing ManagerContent Manager

Asha is a visionary in the beauty & consumer products industry with an unparalleled track record in brand building, product innovation, and operational excellence. Her executive level consulting and advisory services empower high potential brands to envision bold futures with innovative strategies for sustainable growth. Client projects include: • Brand & Product Development • Digital and Social Strategy • Content Development • Influencer Strategy & Community Building • Omnichannel Strategy & Retailer Management • Partnerships, Licensing & Joint Ventures • P&L Management • Operations Management • Fundraising / M&A Integration Asha has an extensive network of vetted designers, labs, agencies, co

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Work Background

Fractional CEO CMO l AdvisorFractional CEO CMO l Advisor

Jan. 2024New York, New York, United StatesAsha is a visionary in the beauty & consumer products industry with an unparalleled track record in brand building, product innovation, and operational excellence. Her executive level consulting and advisory services empower high potential brands to envision bold futures with innovative strategies for sustainable growth. Client projects include: • Brand & Product Development • Digital and Social Strategy • Content Development • Influencer Strategy & Community Building • Omnichannel Strategy & Retailer Management • Partnerships, Licensing & Joint Ventures • P&L Management • Operations Management • Fundraising / M&A Integration Asha has an extensive network of vetted designers, labs, agencies, consultants, and AI powered tools to build efficient resource ecosystems that accelerate growth.

Covey SkinChief Executive Officer

Jun. 2023 - Dec. 2023New York, United States

FORVR MoodPresident

Jan. 2022 - Jun. 2023

GivaudanVice President of Sales and Business Development

Jul. 2018 - Dec. 2021Greater New York City Area

FirmenichDirector New Business Development & Licensing Worldwide

Sep. 2016 - Jun. 2018New York, NY

FirmenichMarketing Director

Mar. 2013 - Sep. 2016Lead marketing for global prestige fragrances, advising luxury fashion, beauty, and celebrity brands

SymriseSenior Marketing Manager

Sep. 2010 - Mar. 2013Senior Marketing Manager, Scent and Care, 2012-2013 Marketing Manager, Scent and Care 2010-2012 Led marketing initiatives for the Global Avon account across fine fragrance and personal care products

Estee LauderManager, Global Skincare Marketing

Jun. 2009 - Sep. 2010Managed $464MM repair segment, the brand’s #1 skincare category

Estee LauderManager, Global Fragrance Marketing

Oct. 2006 - Jun. 2009Brand Manager, Global Fragrance, Estee Lauder Brand, 2008-2009 Assistant Manager, Global Fragrance, Estee Lauder Brand, 2006-2008 Led development and launches for fragrance brands Pleasures, Aerin Lauder Private Collection, and Travel Retail Exclusive limited editions

Coty PrestigeAssistant Manager, Global Fragrance Marketing

Jul. 2004 - Oct. 2006Assistant Marketing Manager, Vera Wang Fragrances, 2005-2006 Marketing Assistant, Vera Wang Fragrances, 2004-2005 Managed Vera Wang brands' global marketing plan and fashion license relationships