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Work Background
VideomagicHead of Go To Market
Nov. 2019San Francisco Bay Area · RemoteLaunched www.videomagic.ai, an end to end fully automated SaaS subscription solution for Amazon Sellers in North Americas who want to generate video content for their products. Currently driving alpha go to market, customer outreach for Videomagic, and actively recruiting a digital marketing and sales team.
Crunch MediaworksHead of Go To Market
Apr. 2019 - Feb. 2023San Francisco Bay Area · RemoteLaunched and took Crunch Mediaworks' first B2B application to market on Shopify, check details on https://fastshop.crunchmediaworks.com/ Launched and took https://shop360now.com/ to market. Drove digital marketing strategy and go-to-market for both products with a combination of content, social, video, email, and influencer marketing. Recruited and managed a full time team of 7 marketers and content creators across three geographies.
iCeleroHead - Digital Platforms & Digital Marketing
May. 2017 - Mar. 2019Mumbai Area, India- Identifying and acquiring SMEs across developed and emerging markets
- Strategizing ad campaigns on auction based platforms like Google, Facebook, LinkedIn, Twitter, Amazon etc. to achieve SME business goals
- Mining conclusive data to enable product research and development towards automating strategy
- Partnering with SMEs, agencies, sales channels across developed and emerging markets
Digital VidyaSEM Lead Trainer & Google Regional Trainer
Aug. 2014 - May. 2017Mumbai Area, India- Trained Googlers, Google India’s Partner agencies & Channel Partners in AdWords (Search, Display, YouTube, Mobile) and led Google’s Digital Unlocked training programmes.
- Trained 100+ agencies, over 50% have achieved AdWords certification. The goal of these trainings is also to help Google earn increased ad revenue from product implementation.
- Conducted monthly 12hr intensive crash courses for professionals aiming to break into the digital marketing space globally using SEM and advanced display trainings, delivered as live webinars.
- Prepared enrolled professionals to clear the Fundamentals Exam of Google AdWords certification. I have trained 500+ professionals.
- Conducted advanced display marketing trainings for corporate professionals, SMEs and startups.
BriefKase Digital CommunicationsDirector - Search
Oct. 2013 - Mar. 2015Mumbai- Crafted digital marketing strategy on search, display for startups and SMEs.
- Social media and influencer marketing strategy and execution for startups and SMEs.
- Handled content strategy and execution across social channels such as Facebook, LinkedIn and Twitter for all clients in our book of business.
- Acquired new clients, strategized media planning and media budget distribution.
- Spearheaded marketing training segments for partner agencies.
Localbanya.comDigital Marketing Consultant - Ad Platforms, Content, Social
Nov. 2012 - Jul. 2015Mumbai Area, India- Created search and display marketing strategies and executed these campaigns with focus on branding and RoI focused performance campaigns, across Google, Facebook & Twitter. Brought cost per acquisition from US$3.00 to US$0.75 within a year.
- Worked on social media and paid and organic content strategy for the brand’s blogs, press releases, products inventory and email outreaches.
- Pioneered and enabled deep marketing Influencer outreach activities for a year to promote the brand on social media and blogs.
Reprise MediaSenior Account Manager - Search
Nov. 2011 - Oct. 2012Mumbai Area, India- Strategized and executed search and display marketing campaigns across auction based platforms like Google, Facebook, YouTube etc. including media planning, budget distribution.
- Handled 35 major clients for the agency, including Microsoft, MasterCard, Expedia, eBay etc.
- Handled product launch branding ad campaigns, RoI-centric performance campaigns, lead generation campaigns, and direct response ad campaigns.
- Trained my client servicing partners on understanding auction based ad platforms.
right-click.inSearch & Display Marketing Specialist
Oct. 2010 - Oct. 2011Mumbai Area, India- Supported business acquisition efforts by creating auction based marketing plans for potential businesses, with focus on SMEs and startups in a very fast paced emerging market.
- Created budget estimation formulae for different auction based ad platforms online to better bifurcate media spends according to business goals.
- Strategized and executed digital ad campaigns on platforms like Google, YouTube, AdMob, YouTube, Bing
GoogleAdWords - Account Associate
Nov. 2007 - Sep. 2010Hyderabad Area, India- Was responsible for AdWords ad performance optimization, report specialist, and quality lead for directly serviced US and Canada clients. Worked on client accounts like Constant Contact, Forrester Research, Pfizer, Domino’s, Skullcandy etc.
- Specialized in working with business to business, and industrial markets vertical across USA, and emerging markets for B2C verticals in Canada.
- Screened charities across the world for the Google Grants program, which grants free advertising credits to charities that want to show their ads on Google.
- Was part of the Google hiring team, screened communities on Orkut to detect violations in content.
DNA (Daily news & Analysis, Mumbai)Media Trainee
Apr. 2006 - Sep. 2007Mumbai Area, India- Created market response based content for national publications on print and digital platforms, covering feature articles that were both sponsored and non-sponsored
- Worked with design elements for user generated and professionally created print and digital content.
- Gained deeper understanding of print and digital ad spaces while enabling the sales & marketing team in selling ad spaces.
The Times Of IndiaMedia Trainee
May. 2005 - Apr. 2006Mumbai Area, India- Created market response based content for national publications on print and digital platforms, covering feature articles that were both sponsored and non-sponsored
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