Dressing SpaHead Of Marketing Communications
Mar. 2007 - Jan. 2011Treviso - MilanoLicensee for the brands: CLASS Roberto Cavalli, Scervino Street, Roberta Scarpa, Plein Sud and Plein Sud Jeanius. Corporate and commercial marketing and communications functions management. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. • Budget definition
• Advertising: Strategy, campaigns and creative work including concepts, preliminary artwork, art direction, media planning, booking and rate negotiation
• Communications: media relations and PR, production of supporting materials and website content; monitoring of media performance and customer perception of communications and advertising; development of standardised tools and templates for marketing and communications and materials; monitoring of competitors’ communications activities. During this working experience I had also the chance to improve my professional skills in retail activities following actively the opening of monobrand shops, shop-in-shops and corners.