Valéria Castelletto

Cofounder - strategy & growth @Unicraft

Email Marketing ManagerGrowth Hacker🔥 Startup Founder💸 MarketingMarketing DirectorBrand Marketing ManagerCommunications ManagerContent Manager

Drawing on my combined experience in retail and startups, I specialize in developing disruptive brands and projects. My approach, which blends creativity with analysis, aims to propel innovative products and solutions that redefine markets. Navigating through consumer trends and technological advancements, I guide companies towards sustainable growth and increased market relevance. I bring a unique perspective that turns challenges into strategic opportunities. Whether launching an innovative product or repositioning an existing brand, my goal remains the same: to create dynamic entities that are ready to evolve and thrive in an ever-changing environment. What truly excites me is working with brands and projects that not only transform the market but also simplify usage, bringing significant and beneficial innovations. My passion is to see these transformative ideas materialize, redefining what we expect from the products and services of tomorrow.

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Work Background

AdsWizardOperating Partner

Jan. 2024Avec AdsWizard, vous pouvez surveiller facilement et en temps réel les campagnes publicitaires en ligne de vos concurrents. Retrouvez toutes les publicités de Facebook, Instagram, Google Ads Search, Google Ads Display, YouTue, X, Linked In, Tik Tok, Pinterest, Snapchat, Amazon et Bing en un seul et unique endroit. Accédez à des indicateurs de performance personnalisés pour chaque plateforme, suivant des données telles que la couverture, les impressions et les dépenses. Découvrez ainsi les approches les plus efficaces en matière de créativité, de stratégie et de résultats, mais aussi les tendances et les fluctuations au fil du temps.

Ça•Va | Agence de tendances & communicationFounder

Jan. 2013Paris Area, Franceça.va is that rare breed of consultancy that combines elegant creative work with deep strategic insight. We are an international team of trend analysts, strategists and multi-disciplinary designers. We create communications and experiences that ignite business growth with brand purpose at its core. Trend Analysis Vision and Purpose Brand Strategy Content Strategy Go-to-market strategy Retail tours Speaker: Maison&Objet, Houzz, Be a Boss, BFM Business, IFTM Top Resa, Paris Next Event, Waouh me, Crédit Agricole, Créa Genève, Wilco etc.

Unicraft VCCo-Founder | Head of Growth

Sep. 2021Hands on seed fund and venture builder. We unite talents and capital to craft handmade startups with visionary entrepreneurs. We team up with ambitious people to shape their idea deep from the core, we fund them, and we scale the business together.

Zen MODULAROperating Partner

Jan. 2022Plateforme digitale de conception de bâtiments modulaires Zen Modular vous offre le meilleur de la construction hors-site pour des projets éco-responsables, économiques et plus rapidement délivrés.

Toot SweetCo-Founder & Board Member - Exit 2022

Jan. 2015 - Feb. 2022Paris Area, FranceToot Sweet is a multi-vertical platform that centralises in a single flow all offers available here and now. User Acquisition +200K in Paris only, UI/UX Design, growth hacking. 1,1 M€ fundraising May 2018 Download : iOS : https://appsto.re/fr/1JCW7.i Android : https://goo.gl/MliMkw

L. Consulting PartnersDigital & Innovation Consultant

Dec. 2018 - Dec. 2021Paris Area, FranceL. Consulting is a consulting firm providing M&A, fundraising, and strategic advisory services. Our mission is to provide our clients with customised solutions for the different opportunities that arise during the lifecycle of their businesses.

Dressing SpaHead Of Marketing Communications

Mar. 2007 - Jan. 2011Treviso - MilanoLicensee for the brands: CLASS Roberto Cavalli, Scervino Street, Roberta Scarpa, Plein Sud and Plein Sud Jeanius. Corporate and commercial marketing and communications functions management. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. • Budget definition • Advertising: Strategy, campaigns and creative work including concepts, preliminary artwork, art direction, media planning, booking and rate negotiation • Communications: media relations and PR, production of supporting materials and website content; monitoring of media performance and customer perception of communications and advertising; development of standardised tools and templates for marketing and communications and materials; monitoring of competitors’ communications activities. During this working experience I had also the chance to improve my professional skills in retail activities following actively the opening of monobrand shops, shop-in-shops and corners.

Free LanceSales Marketing Consultant

Nov. 2005 - Feb. 2007ItalyMy mission is combining strategy, planning and advanced marketing tools to construct the competitive position of companies through coordinated actions between communication and sales. How? By bridging the distance between business strategy and design. Very often strategy is separated from creativity by a wide gap. That is the problem. On one side of the gap are strategic thinkers: analytical, logical, linear, numerical, verbal. On the other side are creative thinkers: intuitive, emotional, spatial, visual, physical. So… strategy is left-brained, creativity is right-brained. Does the left brain know what the right brain is doing? When both sides work together, you can build a smart brand. The main activities I’m taking care of are the following: - Marketing strategy & budget definition - On-line + off-line communication strategy - Media planning & media buying - Art direction - Advertising campaigns - Development of communication materials and supports - Customer Relationship Management - Business development

A-Marks FactoryClient Director

Jan. 2011 - Dec. 2012Treviso Area, ItalyKEEP IT SIMPLE, BUILD SMART. A-marks factory's goal is to develop defined and measurable plans of growth for companies that want to differentiate themselves in a sustainable way maximizing the ratio between costs/benefits of their investments in communication. www.a-marksfactory.it http://www.linkedin.com/company/a-marks-factory

Northwave srlHead Of Marketing

Jun. 2005 - Nov. 2005ItalyI worked in strict contact with the commercial division to improve marketing strategies: • Budget definition • Advertising: ADV campaigns and creative work including concepts, preliminary artwork, art direction, media planning, booking and rate negotiation • Communications: media relations and PR, production of supporting materials and website content: organization of marketing events like exhibitions, competitions, road shows (Eurobike 2005 Friedrichshafen + EICMA 2005 Milano)

Lotto Sport Italia SpaInternational events, Press & PR

Sep. 2002 - Jun. 2005In the marketing dept. I followed international events, press & PR activities for the launch of new products/collections (media relations and PR, production of supporting materials and website content; monitoring of media performance and customer perception of communications and advertising; development of standardised tools and templates for marketing and communications; monitoring of competitors’ communications activities).

2night SpADirect Marketing Manager

Nov. 2000 - Sep. 2002Mestre (Venice)2night provides information on the world of the entertainment such as premises, manifestations, events, concerts, cinema, pub, restaurants, club, bowling, and theatres. The company distributes information through 2night.it, which is an ASP; 2night Magazine; 2night TV; and 2night Mobile. It was founded in 2001 and is based in Italy. I started working in 2night as promoter during university career participating actively in events organization. Once took the degree, I joined the company as direct marketing manager: - events organization; - co-marketing activities; - market research; - CRM