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Work Background
Standing PartnershipDigital Strategist
Jun. 2023St Louis, Missouri, United StatesAs a Digital Strategist at Standing Partnership, I serve as a consultant to diverse clients, helping them develop, manage, measure, and optimize their digital marketing strategies. My role involves crafting tailored solutions that drive measurable results and foster digital growth.
Key Responsibilities and Achievements: Strategic Brand Unification: Led a comprehensive website strategy for a large international organization undergoing restructuring. Developed content for key pages, successfully bringing four distinct brands under a single brand umbrella.
Social Media Expert (SME) Program: Conceptualized and implemented a unique SME program for a client, empowering their employees to become active thought leaders on LinkedIn. This initiative enhanced the client's brand visibility and industry authority.
Digital Advertising Campaigns: Managed and optimized social media and search advertising campaigns across various platforms, ensuring maximum ROI and target audience engagement.
Competitive Analysis: Conducted in-depth SEO and UX audits on clients' websites, benchmarking against competitors to identify improvement opportunities and drive performance enhancements.
Analytics and Measurement Consulting: Advised clients on best practices for digital measurement and analytics, helping them make data-driven decisions and demonstrate ROI on their digital initiatives.
Digital Strategy Development: Crafted comprehensive digital marketing strategies, aligning online efforts with overall business objectives to drive growth and improve market positioning. Through these initiatives, I've consistently delivered value to clients by leveraging digital tools and strategies to solve complex business challenges and drive meaningful results.
ABD DirectDigital Media Director
Dec. 2022 - Jul. 2023Milwaukee, Wisconsin, United States
KW2Senior Digital Media Manager
Jul. 2022 - Dec. 2022Madison, Wisconsin, United States
KW2Digital Media Manager
Jul. 2019 - Jul. 2022Madison, WI, United StatesLead paid digital media strategy and execution across clients in the public health, higher education and private sectors.
HiebingMedia Coordinator
Jul. 2017 - Jun. 2019Madison, Wisconsin AreaI was a member of the digital media planning team at Hiebing, where I employed data analytics and knowledge of advertising platforms to manage valuable media dollars and reach the right audience. My responsibilities included planning and managing all digital advertising campaigns, media budgets, website tagging and reporting, as well as training and supervising our undergraduate media interns.
Standing PartnershipAssociate
Mar. 2017 - Jul. 2017Greater St. Louis AreaI was hired as an Associate at Standing Partnership after working as an intern for six months. I continued to fulfill the intern role responsibilities while taking on new projects for clients, including comprehensive communications and marketing audits, environmental analyses and website support and management.
Standing PartnershipIntern
Aug. 2016 - Feb. 2017Greater St. Louis AreaAssist clients with media communications, press releases, social media management, crisis preparedness and management, and reputation management
Macroeconomic Advisers, LLCSocial Media Marketing Intern
Apr. 2016 - Aug. 2016Greater St. Louis AreaDevelop and maintain a strong social media presence to drive traffic to the website and increase leads, developed a social media plan
Food PedalerMarketing Intern
Apr. 2016 - Jun. 2016Greater St. Louis AreaDeveloped digital marketing materials and engaged customers through guerilla marketing tactics for a startup food delivery service.
Rocky Mountain Student Media CorporationBeat Reporter
Aug. 2014 - Jan. 2015Determine and report on newsworthy occurrences within the CSU Student Government and throughout the CSU community
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