Marketing, Branding and Content Creation@Tracy Pell
Verified
Senior Marketing & Branding Strategist | Proven Leader in Visual Communication
With over 20 years in marketing and visual communication, I bring a track record of delivering innovative, business-driving solutions across diverse organizations—from local startups to multi-national corporations. My experience includes roles at R.R. Donnelley & Sons, Sally Beauty Holdings, and ABCO Digital. Key achievements include implementation of data-driven marketing strategies across email, social media, and e-commerce channels, spearheading large-scale rebranding projects, and contributing to corporate strategic planning.
In 2016, I founded Market Stuff to offer top-tier marketing consulting for small businesses and non-profits, driving significant fundraising results, including a 500% increase in North Texas Giving Day contributions in the first year. In 2019, I co-founded Small Wine Shop in Fort Lauderdale, where I established its brand identity, marketing strategy, and ongoing customer engagement in a dynamic market. Small Wine Shop has been featured in Garden and Gun, The Sun Sentinel, Infatuation Miami, Vencie Magazine, Fort Lauderdale Illustrated, The Good Acid Podcast and won Best Wine Shop in Fort Lauderdale by Fort Lauderdale Magazine 3 of the 4 years in business. My passion is creating results-driven strategies that resonate, drive engagement, and ensure brand growth.
Let’s explore how my strategic marketing, branding, and team leadership background can contribute to your organization’s success.More...