StoreUs UAESenior Performance Marketing Specialist
Oct. 2022 - Feb. 2024Dubai, United Arab EmiratesMy role encompasses not only overseeing and optimizing all marketing channels but also leading a dedicated team. Collaborating closely with this team, I devise and implement comprehensive marketing strategies, steering the advertising efforts across diverse platforms such as Google, Facebook, and TikTok. At storeus.com, a thriving eCommerce marketplace boasting over 700,000 products and a robust budget, my responsibilities have included: - Formulating budget allocations
- Crafting and executing dynamic marketing strategies
- Implementing sophisticated marketing automation techniques
- Creating Monthly, quarterly, and yearly marketing strategies and action plans.
- Tracking KPIs and Performance - Designing tailored campaigns for various channels such as Google Ads, Meta (Instagram and Facebook) Tiktok and Snapchat
- Directing and managing a proficient team
- Elevating the performance metrics across all marketing channels This collective expertise has been instrumental in achieving consistent growth and maximizing the platform's market reach