Mehak Khan

Sr Performance Marketing Specialist @Faham doors

SMM ManagerData AnalyticsGoogle AnalyticsLinkedInEmail Marketing ManagerGrowth HackerMailChimpYoutubeTikTokFacebookMarketing Analytics ManagerInstagramDigital Ads ManagerGoogle Ads💸 Marketing

I have 7 years of digital marketing experience across a wide range of verticals (ex. Retail, Fashion,Tourism, Banking, Real Estate, FMCG ) and platforms combined with an academic preparation to the marketing world. Proven executive leadership of national and multicultural teams through day-to day proactive communications; I empowered new joiners through trainings and overlooking their jobs. My core activities consist of detecting opportunities and providing solutions and automations to clients.

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Work Background

Faham DoorsSr Performance Marketing Specialist

Feb. 2024Dubai, United Arab Emirates · On-site

StoreUs UAESenior Performance Marketing Specialist

Oct. 2022 - Feb. 2024Dubai, United Arab EmiratesMy role encompasses not only overseeing and optimizing all marketing channels but also leading a dedicated team. Collaborating closely with this team, I devise and implement comprehensive marketing strategies, steering the advertising efforts across diverse platforms such as Google, Facebook, and TikTok. At storeus.com, a thriving eCommerce marketplace boasting over 700,000 products and a robust budget, my responsibilities have included: - Formulating budget allocations - Crafting and executing dynamic marketing strategies - Implementing sophisticated marketing automation techniques - Creating Monthly, quarterly, and yearly marketing strategies and action plans. - Tracking KPIs and Performance - Designing tailored campaigns for various channels such as Google Ads, Meta (Instagram and Facebook) Tiktok and Snapchat - Directing and managing a proficient team - Elevating the performance metrics across all marketing channels This collective expertise has been instrumental in achieving consistent growth and maximizing the platform's market reach

Habtoor HospitalityCluster Marketing Manager

Jun. 2022 - Sep. 2022Dubai****Metropolitan Hotel Handling Complete marketing of Multiple F&B outlets such as RED LION, Al Safa, Al sheif and Tropicana. Creating Marketing Strategies, implementation and reporting for Hotel bookings and reservations. Dealing with different collaborations and Clients. Social Media strategies and handling on ground accounts. Daily/weekly reporting and meetings with higher management and leading marketing team. Creating Content Marketing plans and handling all digital marketing platforms including website, 3rd party eg; booking.com, trip advisor. ****Habtoor Polo resort Auditing of current marketing and digital presence. Providing new ideas and plans to improve the property. Working with PR agency for impact branding. Google ads and trip advisor ads. Leading team and providing action plan. ****Atrium - Rose and crown: Marketing plan for upcoming events. Working on day to day social media and handling of all other digital campaigns and communications. Introducing new platforms and ideas.

FremmePerformance Marketing Manager

Oct. 2020 - Jun. 2022Pakistan · RemoteAs a Media Buyer and Performance Marketing Manager at Fremme, a prominent UK-based marketing agency catering to diverse businesses, my role encompasses several key responsibilities: - Devising strategic advertising campaigns on platforms like Google, Meta, and LinkedIn. - Formulating and implementing budget allocations and key performance indicators (KPIs) tailored to clients' needs. - Overseeing the operations of the marketing department, ensuring seamless management and optimal performance. - Serving as a primary liaison between the agency and clients, fostering effective communication and nurturing strong relationships. - Crafting comprehensive overarching strategies to drive the marketing department's success at Fremme. - Effectively managing and nurturing growth across all company channels, ensuring continual advancement and development.

Uwprk and FIverrMedia Buyer Specialist

Feb. 2015 - Jul. 2021Lahore, Punjab, Pakistan · RemoteI started my career as a freelancer at the age of early 16, I started with Fiverr as content writer and then I moved to digital Marketing. Under Freelancing, I've served hundreds of clients to multiply their ROI and ROAS. Here are the list of what kind of work I've provided them: 1. Digital Marketing 2. Social Media Marketing 3. SEO 4. Marketing Strategy 5. Public RelationsNEW 6. Content Marketing 7. Video Marketing 8. Email Marketing 9. Crowdfunding 10. SEM 11. Surveys 12. Web Analytics 13. Social Media AdvertisingNEW 14. Local SEO 15. E-Commerce Marketing 16. Mobile Marketing & Advertising 17. Domain Research 18. Music Promotion 19. Web Traffic Other..

BugDev StudiosDigital Marketing Executive

Dec. 2016 - Jun. 2017Lahore, PakistanResponsibilities: 1. App Store Management 2. App Store Optimization 3. Google Ads 4. Social Media Marketing (ads and organic) 5. Team Management 6. QA 7. SEO and Advertising 6. Crowdfunding Campaigns 7. Creating Strategies and Plans for the development 8. Digital Marketing Plans

Reddot TechnologiesDigital marketing assistant

Nov. 2013 - Feb. 2015Punjab, Pakistan · On-site

CARSiRENT.comMarketing Manager

Feb. 2020 - Oct. 2020BahrainWhile at Vahitra Tech, I undertook pivotal roles within two distinct product domains: Car Rental and Food Delivery, where my responsibilities centered on Ads and Performance Marketing: - Orchestrating and overseeing comprehensive marketing campaigns. - Crafting and implementing high-impact marketing strategies. - Designing targeted campaigns across Google Ads and various social media platforms. - Developing strategic plans for effective SEO and content marketing initiatives. - Directing and managing cross-functional teams to drive cohesive marketing efforts. - Devising strategic approaches to enhance promotions and drive sales. - Architecting detailed plans for impactful email marketing strategies

Erozgaar PITBContent Marketing Trainer

Jun. 2017 - Feb. 2020I was training graduates for Mulitple Digital Marketing skills such as: CONTENT MARKETING & ADVERTISING - CONTENT MARKETING - MARKETING FUNNELS - CREATING ENGAGING CONTENT - WORDPRESS FOR BLOGGING - LEAD GENERATION AND OTHER WAYS OF EARNING - DISTRIBUTE CONTENT - ON PAGE SEO AND BACKLINKING

The Game Storm Studios (Pvt.) Ltd.Marketing Executive

Mar. 2016 - Oct. 2016LahoreResponsibilities: 1. App Store Optimization 2. Content Writing 3. Research for new Techniques 4. QA 5. Ranking for Playstore and AppStore 6. Amazone App optimization